New Sleep Options from Vicks® ZzzQuil™ Give Americans More Choices

Vicks® ZzzQuil™ Helps Americans Sleep with New Options

CINCINNATI–(BUSINESS WIRE)–Getting a good night’s sleep is hard to come by these days, especially when the daily stresses of life keep you up. In fact, a survey by Harris Poll on behalf of Vicks® ZzzQuilfound that two-thirds of Americans say they have trouble falling asleep at least once a month. Additionally, only 9% report that they always feel well rested when they wake up1.

As America’s #1 selling sleep-aid2, Vicks ZzzQuil is providing new options people can feel good about taking to get those much-needed Zzzs. Vicks is introducing four innovations – Vicks ZzzQuil PURE Zzzs Liquid, Vicks ZzzQuil PURE Zzzs De-Stress & Sleep, Vicks ZzzQuil PURE Zzzs Beauty Sleep and Vicks PURE Zzzs Kidz Melatonin Gummies – to the PURE Zzzs product line-up.

These unique innovations give individuals access to drug-free, non-habit forming products that help people fall asleep naturally*. Vicks ZzzQuil PURE Zzzs products contain no artificial flavors and are drug-free, gluten-free, lactose-free, and gelatin-free.

While consumers have had an overwhelmingly positive response to ZzzQuil PURE Zzzs, “we’ve also been working hard behind the scenes to deliver more innovations specifically tailored to their needs,” said Phil McWaters, Brand Franchise Director, North America Vicks. “We know there is no one-size-fits-all solution when it comes to sleep, but believe these extensions to the PURE Zzzs portfolio will help.”

  • Vicks ZzzQuil PURE Zzzs Melatonin Liquid: The new, non-habit forming liquid that helps you fall asleep naturally and wake with no next-day grogginess*. The fast-acting formula also includes the same unique botanical blend and the great-tasting Wildberry Vanilla flavor as the Vicks ZzzQuil PURE Zzzs Melatonin Gummies. The new liquid is free of high-fructose corn syrup, lactose, artificial flavors and alcohol.
  • Vicks ZzzQuil PURE Zzzs De-Stress & Sleep: The new, non-habit forming blend of melatonin to help you fall asleep naturally, plus Ashwagandha to help your body manage occasional stress and calm your mind*. This product is mindfully formulated with the ancient power of Ashwagandha, a popular adaptogenic herb from 5,000 years of Ayurvedic tradition. The product is available in Blackberry Vanilla flavored gummies or tablets.
  • Vicks ZzzQuil PURE Zzzs Beauty Sleep: The new, non-habit forming product that helps you fall asleep naturally and fight oxidative stress at night*. This product helps fight free radicals*, highly-reactive molecules that cause damage to living cells and tissues. It comes in a delicious Strawberry Rose flavored gummy, which also contains ginger & grape seed extract, or in a sugar-free tablet, which contains turmeric & grape seed extract.
  • Vicks PURE Zzzs Kidz Melatonin Gummies: These great-tasting gummies are specially-formulated for kids with a unique blend of botanicals and low-dose of melatonin to support their natural sleep cycle*. Best of all, they’re drug-free, non-habit forming and can help your child fall asleep naturally*. Consult with a doctor before use. For ages 4 and up.

Vicks ZzzQuil PURE Zzzs options are now available at major retailers nationwide and online. For more information on all products within the full portfolio, please visit

*These statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure, or prevent any disease.


Vicks is one of the most recognized brands around the world. Available in more than 74 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the U.S., the Vicks family includes, NyQuil™, the #1 Pharmacist recommended brand for Cough, Cold and Flu Combinations for Nighttime Category*; NyQuil™ SEVERE; Children’s NyQuil™; DayQuil™, the #1 Pharmacist recommended brand for Cough, Cold and Flu Combinations for Daytime Category*; DayQuil™ SEVERE; DayQuil™ Cough; VapoRub™ and VapoRub™ Children’s Ointment, the #1 Pharmacist recommended brand for Topical Cough Suppressing Ointment*; VapoRub™ Lavender; VapoRub™ Lemon; BabyRub™; Sinex™ 12 Hour Spray; Sinex™ Ultra Fine Mist; Sinex™ 12 Hour Ultra Fine Mist Moisturizing; Sinex™ SEVERE Congestion LiquiCaps; Sinex™ SEVERE Pressure & Pain LiquiCaps; Formula 44™ Cough; Formula 44™ Cough & Chest Congestion; Formula 44™ Cough & Head Congestion; Formula 44™ Nighttime Cough & Cold; VapoInhaler™, the #1 Pharmacist recommended brand for Non-Medicated Nasal Decongestant Inhaler Category*; DayQuil™ SEVERE with VapoCOOL™, NyQuil™ SEVERE with VapoCOOL™, Sinex™ SEVERE with VapoCOOL™ Nighttime Congestion, Formula 44™ with VapoCOOL™ SEVERE Nighttime Cough & Cold, Vicks® VapoCOOL™ Medicated Drops and Vicks® VapoDrops™. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.


P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


1Based on an online survey of 2,054 U.S. respondents from Dec. 21-23, 2016. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population.

2P&G calculation based in part on value ($) sales data reported by The Nielsen Company through its Retail Scantrack Services in the US market to which P&G subscribes to the Sleeping Aids Category from Nielsen Syndicated Database for the 52-week period ending 2/25/17.


Daniel Perez, MSL New York


Mollie Wheeler

P&G Personal Health Care North America, Communications