{"id":28,"date":"2016-08-01T22:38:00","date_gmt":"2016-08-01T20:38:00","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/?page_id=28"},"modified":"2022-09-26T15:57:40","modified_gmt":"2022-09-26T13:57:40","slug":"pharma-trend","status":"publish","type":"page","link":"https:\/\/pharma-trend.com\/en\/","title":{"rendered":"Pharma Trend"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/pharma-trend.com\/en\/wp-content\/uploads\/sites\/2\/2018\/08\/Logo-Pharma-Trend.png\" alt=\"Pharma Trend Logo\" class=\"wp-image-231\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Pharma Trend<\/strong>&nbsp;is the benchmark study of innovation and sustainability in pharmaceutical companies. The survey has been carried out on behalf of the journal PharmaBarometer annually in the&nbsp;<strong>category Rx<\/strong>&nbsp;by doctors in Germany since the year 2000 and in the&nbsp;categories <strong>OTC<\/strong>, <strong>Orphan Drugs<\/strong>&nbsp;since 2018 and additionally in the category&nbsp;<strong>Specialty Care<\/strong>&nbsp;since 2019. Through the questioning of doctors, pharmacists and patients, it forms the basis for the awards \u201cThe Golden Tablet<sup>\u00ae<\/sup>\u201d and \u201cMost Innovative Product<sup>\u00ae<\/sup>\u201d as well as the ranking \u201cPharma Trend<sup>\u00ae<\/sup> Germany Best Pharmaceutical Companies\u201d. In 2021 the study was expanded to include the categories \u201cDiagnostics\u201d and \u201cDigital Health\u201d. With the expansion of the Pharma Trend, pharmaceutical companies are being evaluated on innovation and sustainability by their most important stakeholders (doctors, pharmacists and patients).<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"BorlabsCookie _brlbs-cb-youtube\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-embed _brlbs-video-youtube\"> <img decoding=\"async\" class=\"_brlbs-thumbnail\" src=\"https:\/\/pharma-trend.com\/en\/wp-content\/plugins\/borlabs-cookie\/assets\/images\/cb-no-thumbnail.png\" alt=\"YouTube\"> <div class=\"_brlbs-caption\"> <p>By loading the video, you agree to YouTube&#8217;s privacy policy.<br><a href=\"https:\/\/policies.google.com\/privacy?hl=en&amp;gl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more<\/a><\/p> <p><a class=\"_brlbs-btn _brlbs-icon-play-white\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Load video<\/a><\/p> <p><label><input type=\"checkbox\" name=\"unblockAll\" value=\"1\" checked> <small>Always unblock YouTube<\/small><\/label><\/p> <\/div> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"youtube\"><script type=\"text\/template\">PGlmcmFtZSB0aXRsZT0iVGhlIFBoYXJtYSBUcmVuZCBJbWFnZSAmYW1wOyBJbm5vdmF0aW9uIEF3YXJkOiBJbm5vdmF0aW9uIGFuZCBzdXN0YWluYWJpbGl0eSBpbiBoZWFsdGhjYXJlIiB3aWR0aD0iNzAwIiBoZWlnaHQ9IjM5NCIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLW5vY29va2llLmNvbS9lbWJlZC9PemJuWUtEUkFwQT9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+<\/script><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>Since the Pharma Trend benchmark study began 22 years ago, over 190 products in ranks 1 to 3 have received the \u201cMost Innovative Product\u00ae\u201d award. Many of them have become the leading drugs in Germany. Receiving the \u201cMost Innovative Product<sup>\u00ae<\/sup>\u201d award is now an indicator of economic success.<\/p>\n\n\n\n<p>The benchmark study Pharma Trend asks the opinions of 100 doctors\/pharmacists per specialist group and 600 patients in OTC. This sample size has proved sufficient, as the results begin to stabilize after about 80 respondents. The Pharma Trend is specific to each discipline and indication and has been conducted online since 2014. The&nbsp;<strong>representativeness<\/strong>&nbsp;of the panel survey is monitored by the renowned international market research firm Harris Interactive, which has been commissioned to conduct the study for many years. The standardized questionnaire is&nbsp;<strong>protected<\/strong>&nbsp;from any influence by users of the survey report. The questionnaire is&nbsp;<strong>standardized<\/strong>&nbsp;to allow a comparison of the survey results across years and countries. The survey is&nbsp;<strong>independent<\/strong>&nbsp;as it is implemented only if ordered by several pharmaceutical companies. The Pharma Trend survey is commissioned by the Eurecon publishers. Suggestions for the awards \u201cThe Golden Tablet\u201d and \u201cThe Most Innovative Product\u201d are elicited through an&nbsp;<strong>open-ended question<\/strong>.<\/p>\n\n\n\n<p>The study is&nbsp;<strong>financed<\/strong>&nbsp;from orders for the survey report and for communication services as well as from the sale of the right to use the awards \u201cThe Golden Tablet\u201d and \u201cMost Innovative Product\u201d and \u201cPharma Trend Germany Best Pharmaceutical-Companies\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pharma Trend<\/h2>\n\n\n\n<p>Since the beginning of the Pharma Trend Germany survey in 2000, doctors in 18 disciplines have been surveyed: allergologist, general practitioners, dermatologists, diabetologists, gastroenterologists, gynecologists, otolaryngologists, cardiologists, neurologists &amp; psychiatrists, oncologists, ophthalmologists, orthopedists, rheumatologists, pediatricians, pneumologists, pain therapists and urologists. Pharma Trend thus focuses on the disciplines that relate to the most common illnesses: heart\/circulatory problems, diabetes, central nervous system issues, oncology, and infection.<\/p>\n\n\n\n<p>In the OTC category, the Pharma Trend survey identifies the most innovative products with respect to a medical indication and determines the winner of the award \u201eMost Innovative Product\u201d. The survey primarily addresses pharmacists and patients. In the category Orphan Drugs \/ Specialty Care, the Pharma Trend survey identifies the most innovative products for an indication in the category of rare diseases and Specialty Care and grants the \u201cMost Innovative Product<sup>\u00ae<\/sup>\u201d award. The survey mainly addresses clinicians and practitioners. In addition, the winners of the company award \u201cThe Golden Tablet\u201d will be determined in the categories Rx, OTC, Orphan Drugs and Specialty Care and Pharma Trend offers pharmaceutical companies a benchmark of their company against 4 other pharmaceutical companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pharma Trend Ranking<\/h2>\n\n\n\n<p>Since 2016, the ranking of pharmaceutical companies for the categories &#8220;Research-based, globally leading pharmaceutical companies in terms of turnover&#8221; and &#8220;Large individual, medium-sized and international companies&#8221; has been created. The ranking is based on the holistic medical professionals\u2019 evaluation of the pharmaceutical companies concerning the following aspects: quality of marketing and sales, quality of products and services, innovativeness, efficiency, transparency, accountability, ethical behavior, management quality and commercial success. At the same time, the respondents rate the companies according to reputation based on the criteria of overall impact, competence, reliability, credibility and recommendation. The ranking is calculated according to the importance of the 11 individual aspects for reputation using a statistical regression. It reliably reflects the detailed company assessment by doctors and pharmacists without being subject to arbitrary bias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pharma Trend Europe Big5<\/h2>\n\n\n\n<p>In 2003, the first Pharma Trend Europe survey was carried out in France, Germany, Italy, Spain and the UK (the Big5). The benchmark study is based on the Pharma Trend questionnaire, which has been applied in Germany for many years. 100 doctors are surveyed per discipline and per country. The benchmark study Pharma Trend Europe Big 5 determines the winners of the awards, \u201cThe Golden Tablet\u201d and \u201cMost Innovative Product\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pharma Trend Leap Innovation<\/h2>\n\n\n\n<p>In the category of Leap Innovation, companies can apply for the award \u201cMost Innovative Product\u201d, whose business basis is the development of nucleic acid-based drugs and meet the European SME criteria.<\/p>\n\n\n\n<p>The application is made by submitting a max. 3-page project description <a href=\"https:\/\/www.bio-m.org\/en\/footermenue\/contact.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">to Bio<sup>M<\/sup><\/a>. Winners in ranks 1-3 will be determined with the involvement of reviewers who were involved in the two funding programs mentioned above. Evaluation criteria are primarily level of innovation, originality and application potential.<\/p>\n\n\n\n<p>The award wins are endowed with communication services worth around \u20ac 20,000 (1st place) and \u20ac 10,000 (places 2 + 3).<\/p>\n\n\n\n<p>The closing date for applications is August 5, 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Award Ceremony Pharma Trend Image &amp; Innovation Award<\/h2>\n\n\n\n<p>In 2022, at the&nbsp;<strong>23nd <\/strong><strong>Pharma Trend Image &amp; Innovation Award<\/strong>, the winners of the rankings \u201cPharma Trend Germany Best Pharmaceutical-Companies\u201d will be announced with the awards \u201cThe Golden Tablet\u201d and \u201cMost Innovative Product\u201d on September 13, 2022. The award ceremony takes place as a hybrid event at the Deutsches Museum in Munich &#8211; for the first time in the newly opened Center for New Technologies (ZNT), with guests on site as well as doctors in Germany, Austria and Switzerland who are live, as well as video interviews with the award winners in Germany and neighboring countries in Europe. The event is moderated by TV presenter Tamara Sedmak (Sat 1, n-tv, N24), who has already led through the award ceremony in previous years.<\/p>\n\n\n\n<p>For many years the award ceremony has been under the patronage of the Bavarian State Ministry of Health and Care with ceremonial speeches including by Klaus Holetschek and Dr. Markus S\u00f6der and Dr. Martin Zentgraf (BPI), Birgit Fischer (vfa) and Prof. Dr. Dr. h.c. Klaus Leisinger (Global Values Alliance Foundation).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharma Trend&nbsp;is the benchmark study of innovation and sustainability in pharmaceutical companies. The survey has been carried out on behalf of the journal PharmaBarometer annually in the&nbsp;category Rx&nbsp;by doctors in Germany since the year 2000 and in the&nbsp;categories OTC, Orphan Drugs&nbsp;since 2018 and additionally in the category&nbsp;Specialty Care&nbsp;since 2019. Through the questioning of doctors, pharmacists &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["entry","page","publish","author-dieter","has-more-link","post-28"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pharma Trend - Innovation &amp; Sustainability in Pharma<\/title>\n<meta name=\"description\" content=\"Pharma Trend: the independent survey of innovation &amp; sustainability in pharmaceutical companies since the year 2000. 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