{"id":43,"date":"2016-08-01T23:50:50","date_gmt":"2016-08-01T21:50:50","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/?page_id=43"},"modified":"2022-10-12T17:43:11","modified_gmt":"2022-10-12T15:43:11","slug":"pharma-award","status":"publish","type":"page","link":"https:\/\/pharma-trend.com\/en\/pharma-award\/","title":{"rendered":"Pharma Award"},"content":{"rendered":"

The awards for Innovation and Sustainability \u201cThe Golden Tablet<\/strong>\u201d and \u201cMost Innovative Product<\/strong>\u201d have been granted to pharmaceutical companies since 2000. The recipients of the \u201cGolden Tablet\u201d award, also known as the Pharma Accolade, are chosen on the basis of Pharma Trend survey, which identifies the most innovative and sustainable pharmaceutical companies within a field of study. For this survey, which is conducted on behalf of the trade journal Pharma Barometer, doctors with various specializations, pharmacists and patients complete an online questionnaire about sustainability and innovation in the pharmaceutical industry.
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Pharma Trend \u2013 Image & Innovation Award 2022<\/h2>\n

On September 13, the winners of the \u201cGolden Tablet\u201d and \u201cMost Innovative Product\u201c awards were revealed at the \u201cPharma Trend \u2013 Image & Innovation\u201d awards ceremony. Additionally, the Pharma Trend ranking of the best pharmaceutical companies was published for the seventh time.<\/p>\n

The Eurecon Verlag event is under the patronage of the Bavarian State Ministry of Health and Care. The keynote speech gave the patron, Bavarian Health Minister Klaus Holetschek. The festive award ceremony was moderated by TV presenter Tamara Sedmak (Sat 1, n-tv, N24).<\/p>\n

Partners of the Pharma Trend Image & Innovation Award are Ashfield, Harris Interactive and BioM; sponsors are Bundesverband Mergers & Acquisitions, Business Wire, Dorothea K\u00fcsters Life Science Communications, GESDAT, JJ Sustainability, Lucky7even, MCC and tiny web. Media partners of the award ceremony are Apovid, Biermann Medizin, esanum, Healthcare Marketing, Vidal MMI (Gelbe Liste) and PharmaBarometer, the magazine for innovation and sustainability.<\/p>\n

Pharma Award: Golden Tablet<\/h2>\n

\"TheThe decisive factors in choosing a winner for \u201cThe Golden Tablet\u201d Pharma award are the quality of information about the sales force, education events, information on the product and pricing, as well as the companies\u2019 research activities and innovative strength, value for money, and the quality of the products. It appears that doctors place a lot of value on the R&D efforts of the Golden Tablet winners, as well as on transparent information about the companies. Doctors also value the companies\u2019 resistance to corruption highly. In terms of the medications themselves, the most important considerations were the products’ effectiveness and tolerability, and the benefits in treatment observed to date.<\/p>\n

“The Golden Tablet” 2022 Award Recipients<\/h2>\n

The basis for the ranking and the awards is the Pharma Trend benchmark study, which has been conducted annually among physicians in Germany since 2000 in the Rx category and since 2018 also in the OTC and Orphan Drugs categories, and since 2019 additionally in the Specialty Care category on behalf of the PharmaBarometer magazine. In 2021, the study was expanded to include the categories “Diagnostics” and “Digital Health Applications”. With the expansion of Pharma Trend, companies in pharmaceuticals and medical technology are assessed on innovation and sustainability via their key stakeholders – physicians, pharmacists and patients. This year, Pharma Trend was conducted online with 700 physicians, including allergists, general practitioners, dermatologists, gynecologists, oncologists\/hematologists, pediatricians and urologists, as well as 100 pharmacists and 600 patients.<\/p>\n

This year, the following companies were honored with the \u201cGolden Tablet\u201d award:<\/p>\n