{"id":44176,"date":"2022-05-20T16:01:13","date_gmt":"2022-05-20T14:01:13","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/tia-extends-whole-woman-whole-life-care-model-with-fertility-services\/"},"modified":"2022-05-20T16:01:13","modified_gmt":"2022-05-20T14:01:13","slug":"tia-extends-whole-woman-whole-life-care-model-with-fertility-services","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/tia-extends-whole-woman-whole-life-care-model-with-fertility-services\/","title":{"rendered":"Tia Extends \u201cWhole Woman, Whole Life\u201d Care Model With Fertility Services"},"content":{"rendered":"<div>\n<p class=\"bwalignc\">\n<i>The new service line seeks to connect fertility to comprehensive women\u2019s healthcare with unbiased counseling, prevention-focused care, and mental health support<\/i>\n<\/p>\n<p class=\"bwalignc\">\n<i>The women\u2019s healthcare start-up also released its first brand campaign called \u201cTrying\u201d questioning the social pressure put on women in their fertility journeys &amp; choices<\/i>\n<\/p>\n<p>NEW YORK&#8211;(BUSINESS WIRE)&#8211;<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fasktia.com&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=Tia&amp;index=1&amp;md5=5cfc75d16d3214c093c86a881fa2434c\" rel=\"nofollow noopener\" shape=\"rect\">Tia<\/a>, the modern medical home for women, is announcing the launch of its latest service line, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fasktia.com%2Fservices%2Ffertility&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=fertility&amp;index=2&amp;md5=fd87c9e7de1e04036699e8fe23837155\" rel=\"nofollow noopener\" shape=\"rect\">fertility<\/a>. With its new offering, Tia seeks to reimagine fertility as part of comprehensive women\u2019s healthcare, grounding the service in Tia\u2019s \u201cWhole Woman, Whole Life&#8221; care model that fuses primary care, gynecology, mental health, and wellness. Like all of its offerings, Tia\u2019s fertility service is designed to make every woman feel seen, heard and cared for, empowering women to make decisions on their own terms \u2013 whether that means trying to become a parent now, never, or someday.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20220520005060\/en\/1462241\/5\/Tia_BlackLogo_%281%29.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220520005060\/en\/1462241\/21\/Tia_BlackLogo_%281%29.jpg\"><\/a><\/p>\n<p>\nTia offers a range of fertility services, including:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFertility assessments for those who want to plan for the future with testing and unbiased counseling on options like egg freezing, without judgment or \u201can upsell\u201d. By design, Tia doesn\u2019t offer services like egg freezing or sperm testing, which allows Tia to provide objective advice without the financial incentive. When patients do need services like egg freezing, Tia provides well-coordinated care and referrals to trusted, high-quality specialists;\n<\/li>\n<li>\nPrevention-focused care for those with common chronic conditions such as endometriosis and PCOS, which are leading causes of infertility and yet often not diagnosed or treated until women have difficulty getting pregnant. Tia offers information and care to help its patients treat these conditions with comprehensive primary care, including lifestyle changes, supplements, and medication management;\n<\/li>\n<li>\nSupport for patients \u201ctrying-to-conceive\u201d which includes a comprehensive review of a patient\u2019s current health, a personalized care plan that may include modifications to medications or supplements, as well as specialized mental health and wellness services for fertility, including 1:1 therapy, support groups focused on infertility or miscarriage, provider-led workshops, acupuncture for fertility, and pelvic floor physical therapy. Tia also provides well-coordinated care and referrals for more advanced services like IVF or IUI to trusted local partners, including UCSF Health, a national leader in complex fertility care.\n<\/li>\n<\/ul>\n<p>\nWomen have long been sidelined by a healthcare system that treats them as body parts or narrow reproductive life stages, instead of whole people. In defining women\u2019s health as a singular reproductive life event, like the success or failure to conceive, the U.S. healthcare system has fragmented fertility care from women\u2019s whole health. This has led to major primary care gaps for women on their fertility journey, leaving many without prevention-focused care or mental health support. For example, common chronic conditions specific to women, such as <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadvancedfertility.com%2Fpatient-education%2Fcauses-of-infertility%2Fpcos-syndrome%2F&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=Polycystic+Ovarian+Syndrome&amp;index=3&amp;md5=4116ad830c042636cdaf2a8421bd56b5\" rel=\"nofollow noopener\" shape=\"rect\">Polycystic Ovarian Syndrome<\/a> (PCOS) or Endometriosis, are also <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fpmc%2Farticles%2FPMC4642490%2F&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=leading&amp;index=4&amp;md5=29ffd6cc6f295a8d5afc94cbe1dd0bf1\" rel=\"nofollow noopener\" shape=\"rect\">leading<\/a> <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fpmc%2Farticles%2FPMC2941592%2F&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=causes&amp;index=5&amp;md5=6a118805e3660f8af6e7e3d38154c937\" rel=\"nofollow noopener\" shape=\"rect\">causes<\/a> of infertility and are often not diagnosed or treated until women have difficulty getting pregnant. Moreover, because fertility is treated as a specialty service separate from primary care, women are left on their own to navigate a complex system that doesn\u2019t support their whole health, particularly their mental health. It\u2019s no wonder that <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fpubmed.ncbi.nlm.nih.gov%2F27018159%2F&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=50%25+of+women&amp;index=6&amp;md5=4becd7f78e59ffae1220225b1437c712\" rel=\"nofollow noopener\" shape=\"rect\">50% of women<\/a> show signs of depression and 75% show signs of anxiety while going through fertility treatment, and few get the mental health support they want and need.\n<\/p>\n<p>\n\u201cAs we look toward a post-Roe America, women\u2019s fertility choices have taken on a whole new meaning,\u201d said Carolyn Witte, CEO and co-founder of Tia. \u201cLike abortion, we believe that fertility care is healthcare, period, and an integral part of women\u2019s comprehensive primary care. We need to reimagine fertility care as part of integrated women\u2019s physical, mental, and reproductive healthcare, no matter the journey. Tia supports all choices that women make to become a parent, or not, on their own terms.\u201d\n<\/p>\n<p>\nAs part of the launch of its fertility service, Tia unveiled its first-ever brand <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fasktia.com%2Fservices%2Ffertility&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=campaign&amp;index=7&amp;md5=cbb4f621d1f6a3cf139bcd6208bba711\" rel=\"nofollow noopener\" shape=\"rect\">campaign<\/a>. The campaign, called \u201cTrying\u201d, questions the social pressure on women to become parents through user-generated images and videos that show the many paths that women may take. The campaign\u2019s hero video includes footage submitted by Tia clinicians and staff from their own fertility journeys.\n<\/p>\n<p>\n\u201cFrom the moment you hit your twenties, women are bombarded with messages about their fertility,\u201d said Deborah Singer, Tia\u2019s SVP of Brand, Marketing &amp; Communications. \u201cIt\u2019s everywhere &#8211; the subtle and not-so-subtle comments, messages, and targeted ads for egg freezing, period tracking, and fertility services that are designed to scare you. Women are more than their egg count, and our fertility should be thought of as part of our whole health and a journey that happens on our terms.\u201d\n<\/p>\n<p>\nTia has grown rapidly over the last year and is on a path to serving 100,000 women nationwide by the end of 2023. The company recently announced its second major health system collaboration with UCSF Health in San Francisco following expansion in New York, Los Angeles, and Phoenix. Tia plans to open six more clinics in these markets by the end of the year. Tia also recently closed a<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20210914005319%2Fen%2FTia-Raises-100-Million-Series-B-to-Scale-%25E2%2580%259CWhole-Woman-Whole-Life%25E2%2580%259D-Healthcare-Model&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=%24100+million+Series+B+funding+round&amp;index=8&amp;md5=c95cdf6155e6f5f7006df53b62e63f2f\" rel=\"nofollow noopener\" shape=\"rect\"> $100 million Series B funding round<\/a> to further expand its footprint in new and existing markets over the several years.\n<\/p>\n<p>\nFor more details on the service line, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fasktia.com%2Fservices%2Ffertility&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=https%3A%2F%2Fasktia.com%2Fservices%2Ffertility&amp;index=9&amp;md5=e5a397e9b3fce669c31617dc004ae6df\" rel=\"nofollow noopener\" shape=\"rect\">https:\/\/asktia.com\/services\/fertility<\/a>.\n<\/p>\n<p>\n<b>About Tia<\/b>\n<\/p>\n<p>\nFounded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. The company is trailblazing a new paradigm for women\u2019s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia\u2019s \u201cWhole Woman, Whole Life\u201d care model fuses gynecology, primary care, mental health and wellness services to treat women comprehensively. By making women\u2019s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger \u2014 setting a new standard of care for women everywhere. For more information, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.asktia.com&amp;esheet=52725130&amp;newsitemid=20220520005060&amp;lan=en-US&amp;anchor=www.asktia.com&amp;index=10&amp;md5=9dde81cc4863a0cd2259ee74ec96136c\" rel=\"nofollow noopener\" shape=\"rect\">www.asktia.com<\/a>.\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\n<b>PR Contact<\/b><br \/>Emily Tschirhart, Jennifer Bett Communications<br \/>\n<br \/><a target=\"_blank\" href=\"&#109;&#x61;&#105;&#x6c;t&#x6f;:&#84;&#x69;&#97;&#x40;J&#x42;C&#45;&#x50;&#82;&#x2e;c&#x6f;m\" rel=\"nofollow noopener\" shape=\"rect\">&#x54;&#105;a&#x40;&#x4a;&#66;C&#x2d;&#80;R&#x2e;&#x63;&#111;m<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The new service line seeks to connect fertility to comprehensive women\u2019s healthcare with unbiased counseling, prevention-focused care, and mental health support The women\u2019s healthcare start-up also released its first brand campaign called \u201cTrying\u201d questioning the social pressure put on women in their fertility journeys &amp; choices NEW YORK&#8211;(BUSINESS WIRE)&#8211;Tia, the modern medical home for women, &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/tia-extends-whole-woman-whole-life-care-model-with-fertility-services\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-44176","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tia Extends \u201cWhole Woman, Whole Life\u201d Care Model With Fertility Services - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/tia-extends-whole-woman-whole-life-care-model-with-fertility-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tia Extends \u201cWhole Woman, Whole Life\u201d Care Model With Fertility Services - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"The new service line seeks to connect fertility to comprehensive women\u2019s healthcare with unbiased counseling, prevention-focused care, and mental health support The women\u2019s healthcare start-up also released its first brand campaign called \u201cTrying\u201d questioning the social pressure put on women in their fertility journeys &amp; choices NEW YORK&#8211;(BUSINESS WIRE)&#8211;Tia, the modern medical home for women, ... 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