{"id":44377,"date":"2022-05-26T13:01:33","date_gmt":"2022-05-26T11:01:33","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/akili-integrates-first-of-its-kind-prescription-video-game-treatment-with-the-virtual-world-through-partnership-with-roblox\/"},"modified":"2022-05-26T13:01:33","modified_gmt":"2022-05-26T11:01:33","slug":"akili-integrates-first-of-its-kind-prescription-video-game-treatment-with-the-virtual-world-through-partnership-with-roblox","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/akili-integrates-first-of-its-kind-prescription-video-game-treatment-with-the-virtual-world-through-partnership-with-roblox\/","title":{"rendered":"Akili Integrates First-of-its-Kind Prescription Video Game Treatment with the Virtual World Through Partnership with Roblox"},"content":{"rendered":"
\n

\nThe Roblox vision for bringing people together through shared experiences, plus the Akili commitment to a new era of cognitive medicine, make the companies ideal partners to deliver a reimagined patient experience<\/i>\n<\/p>\n

BOSTON & SANTA MONICA, Calif.–(BUSINESS WIRE)–Akili Interactive<\/a> (\u201cAkili\u201d), a leading digital medicine company pioneering the development of cognitive treatments through game-changing technologies, and Roblox<\/a> (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, today announced a collaboration that connects patients’ medical treatments to their favorite virtual worlds.\n<\/p>\n

<\/a><\/p>\n

\n\u201cRoblox brings together tens of millions of people every day to connect, create, and express themselves, and we\u2019re proud to be working with Akili to leverage that passion and enjoyment in connection with their first-in-class digital treatment,\u201d said Craig Donato, Chief Business Officer of Roblox. \u201cAkili has captured our imagination with its prescription treatment for children with ADHD delivered through an action video game experience and shares our vision and enthusiasm for what\u2019s possible through interactive, digital experiences. We\u2019re proud to help them as they lead the effort to realize new potential in the field of medicine.\u201d\n<\/p>\n

\nThrough this partnership, Akili and Roblox are introducing new ways for medicine to fit into patients\u2019 lives. Initially, the companies will establish an exclusive Roblox rewards exchange tied to Akili\u2019s EndeavorRx\u00ae<\/sup> treatment (see full indication below). The companies are exploring additional novel approaches and opportunities to engage Akili patients through Roblox integrations.\n<\/p>\n

\n\u201cWe are committed to improving the world\u2019s cognitive health through treatments that engage and wow patients,\u201d said Eddie Martucci, CEO and Co-Founder of Akili Interactive. \u201cOur FDA-cleared video game treatment demonstrates that medicine can be enjoyable, and that is only the beginning. Akili\u2019s long-term vision aims to integrate digital medicine into patients\u2019 daily lives in ways never before seen or experienced. Roblox has changed how millions learn, work, connect and play, and we are excited to work together to further push the boundaries of our industries and continue to redefine the experience of medicine.\u201d\n<\/p>\n

\nAkili and Roblox are natural partners. Akili has challenged traditional perceptions of medicine and created EndeavorRx<\/a>\u00ae<\/sup>, the first and only prescription video game treatment for children with ADHD, cleared by the U.S. Food and Drug Administration (FDA). With more than 55 million people worldwide coming together on Roblox every day, Roblox is powering a platform for immersive, 3D shared experiences. Together, they have the ability to reimagine the patient experience.\n<\/p>\n

\nEndeavorRx\u00ae Indication and Overview<\/b>\n<\/p>\n

\nEndeavorRx\u00ae<\/sup> is indicated to improve attention function as measured by computer-based testing in children ages 8 to 12 years old with primarily inattentive or combined-type ADHD, who have a demonstrated attention issue. Patients who engage with EndeavorRx\u00ae<\/sup> demonstrate improvements in a digitally assessed measure Test of Variables of Attention (TOVA\u00ae<\/sup>) of sustained and selective attention and may not display benefits in typical behavioral symptoms, such as hyperactivity. EndeavorRx\u00ae<\/sup> should be considered for use as part of a therapeutic program that may include clinician-directed therapy, medication, and\/or educational programs, which further address symptoms of the disorder. EndeavorRx\u00ae<\/sup> is available by prescription only. It is not intended to be used as a stand-alone therapeutic and is not a substitution for a child\u2019s medication. EndeavorRx\u00ae<\/sup> associated adverse events in clinical trials included frustration (6.1%), headache (1.3%), dizziness (0.6%), emotional reaction (0.4%), nausea (0.4%), and aggression (0.2%). No serious adverse events were associated with its use. EndeavorRx\u00ae<\/sup> is recommended to be used for approximately 25 minutes a day, 5 days a week, over initially at least 4 consecutive weeks, or as recommended by your child\u2019s health care provider. To learn more about EndeavorRx\u00ae<\/sup>, please visit EndeavorRx.com<\/a>.\n<\/p>\n

\nAbout Roblox<\/b>\n<\/p>\n

\nRoblox is reimagining the way people come together to connect, create and express themselves through immersive, interactive shared experiences. Every day, millions of people around the world play, learn, communicate, and expand their friendships as they explore millions of user-generated digital experiences, all built by creators on the platform. Our mission is to connect billions of users with civility and optimism and support a safe and diverse community \u2014 one that inspires and fosters creativity and positive relationships among people around the world. For more information, please visit corp.roblox.com.\n<\/p>\n

\nAbout Akili<\/b>\n<\/p>\n

\nAkili is pioneering the development of cognitive treatments through game-changing technologies. Our approach of leveraging technologies designed to directly target the brain establishes a new category of medicine \u2013 medicine that is validated through clinical trials like a drug or medical device but experienced like entertainment. Akili\u2019s platform is powered by proprietary therapeutic engines designed to target cognitive impairment at its source in the brain, informed by decades of research and validated through rigorous clinical programs. Driven by Akili\u2019s belief that effective medicine can also be fun and engaging, Akili\u2019s products are delivered through captivating action video game experiences. For more information, please visit www.akiliinteractive.com<\/a>.\n<\/p>\n

\nForward-Looking Statements<\/b>\n<\/p>\n

\nThis communication may contain certain forward-looking statements within the meaning of the federal securities laws. These forward-looking statements generally are identified by the words \u201cbelieve,\u201d \u201cproject,\u201d \u201cexpect,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cintend,\u201d \u201cstrategy,\u201d \u201cfuture,\u201d \u201copportunity,\u201d \u201cplan,\u201d \u201cmay,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cwould,\u201d \u201cwill be,\u201d \u201cwill continue,\u201d \u201cwill likely result,\u201d and similar expressions and include statements regarding Akili\u2019s expectations for EndeavorRx\u00ae and digital medicine, its partnership with Roblox and the benefits expected therefrom. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication, including but not limited to (i) the ability of Akili to successfully commercialize EndeavorRx\u00ae and continue to advance its clinical development pipeline, (ii) the ability of Akili to maintain relationships with customers and suppliers and retain its management and key employees, (iii) the evolution of the markets in which Akili competes, (iv) the ability of Akili to defend its intellectual property and satisfy regulatory requirements, (v) the impact of the COVID-19 pandemic on Akili\u2019s business, (vi) Akili\u2019s expectations regarding its market opportunities and (vii) the risk of downturns and a changing regulatory landscape in the highly competitive industry in which Akili operates. The foregoing list of factors is not exhaustive. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Akili assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Akili does not give any assurance that it will achieve its expectations.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nAkili
\n
<\/b>Julie DiCarlo
\n
julie@akiliinteractive.com<\/a>\u00a0<\/b>\n<\/p>\n

\nRoblox
\n
<\/b>Samantha Spielman
\n
sspielman@roblox.com<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Roblox vision for bringing people together through shared experiences, plus the Akili commitment to a new era of cognitive medicine, make the companies ideal partners to deliver a reimagined patient experience BOSTON & SANTA MONICA, Calif.–(BUSINESS WIRE)–Akili Interactive (\u201cAkili\u201d), a leading digital medicine company pioneering the development of cognitive treatments through game-changing technologies, and … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-44377","6":"format-standard","7":"category-industry"},"yoast_head":"\nAkili Integrates First-of-its-Kind Prescription Video Game Treatment with the Virtual World Through Partnership with Roblox - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/akili-integrates-first-of-its-kind-prescription-video-game-treatment-with-the-virtual-world-through-partnership-with-roblox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akili Integrates First-of-its-Kind Prescription Video Game Treatment with the Virtual World Through Partnership with Roblox - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"The Roblox vision for bringing people together through shared experiences, plus the Akili commitment to a new era of cognitive medicine, make the companies ideal partners to deliver a reimagined patient experience BOSTON & SANTA MONICA, Calif.–(BUSINESS WIRE)–Akili Interactive (\u201cAkili\u201d), a leading digital medicine company pioneering the development of cognitive treatments through game-changing technologies, and ... 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