{"id":44589,"date":"2022-06-01T21:01:15","date_gmt":"2022-06-01T19:01:15","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/"},"modified":"2022-06-01T21:01:15","modified_gmt":"2022-06-01T19:01:15","slug":"patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/","title":{"rendered":"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights"},"content":{"rendered":"
\n

GLASGOW, Scotland–(BUSINESS WIRE)–PatientMetRx<\/a>\u00ae, the only data insight service which captures how patients are responding to and experiencing their medicines, has introduced a new feature enabling healthcare marketeers to gain access to specific and accurate patient insights by medicine from publicly sourced posts.\n<\/p>\n

<\/a><\/p>\n

\nUntil now, healthcare brands and their creative agencies have relied upon manually extracting insights from patient reports on specific medicines \u2013 a process which is time-consuming and costly.\n<\/p>\n

\nHowever, using AI-based technology, the Patient Opinion Map\u2122<\/a><\/b> <\/b>can now provide PatientMetRx\u00ae users with fast, accurate and actionable insights about a patient\u2019s experience with a branded medicine. These insights are aimed at giving advertising agencies a competitive edge when it comes to audience insights for winning and retaining healthcare clients.\n<\/p>\n

\nThe Patient Opinion Map\u2122 works by aggregating patient opinions on individual medicines from socially sourced posts. The PatientMetRx\u00ae platform displays these opinions on a dashboard in the form of a \u2018node\u2019 (network\/data cluster) diagram that can be filtered by sentiment (positive or negative).\n<\/p>\n

\nOpinions comprise a target (the medicine brand name) and an assessment (the adjective or word mentioned in relation to the target). For example, \u201cParacetamol seems to be helping pretty well so far but it’s fairly new for me\u201d would sit within an assessment of \u201cHelping\u201d. The Patient Opinion Map\u2122 displays the number of times this assessment appears within the given time period. The number of opinions displayed depend on numerous factors – including environmental influence, persona, regulatory status, therapy area, type of medicines and seasonal fluctuations.\n<\/p>\n

\nUsers can select an opinion group in PatientMetRx\u00ae to view all patient posts that mention this adjective or word and can also view entire social posts containing those opinions.\n<\/p>\n

\nNicola Johnson, Head of Commercial for Talking Medicines, said:\n<\/p>\n

\n\u201cFrom our many conversations with advertising agencies, we know that extracting meaningful patient insights to aid the creative process can be painfully time-consuming and unreliable. Our Patient Opinion Map\u2122 is a direct response to that challenge. We\u2019re confident that this new feature can drive efficiency of both time and money, helping ad agencies identify crucial creative nuggets for their campaigns, while also helping account management teams deliver more efficient tracking of patient experience for their clients.\u201d\n<\/p>\n

\nTo receive a free trial of the service, contact info@patientmetrx.com<\/a>\n<\/p>\n

\nhttps:\/\/www.patientmetrx.com\/patient-opinion-map\/<\/a>\n<\/p>\n

\nENDS<\/b>\n<\/p>\n

\nAbout Talking Medicines<\/b>\n<\/p>\n

\nTalking Medicines is the world\u2019s first patient intelligence company which meets the needs of pharmaceutical marketing and is fully compliant with data standards. Its PatientMetRx\u00ae data platform uses AI to solve the need for advertising agencies and pharmaceutical marketing teams to understand real world patient experience at a medicine level. Led by CEO and entrepreneur Jo Halliday, alongside Dr Elizabeth Fairley and Dr Scott Crae, Talking Medicines was founded upon the principle of being a \u2018data for good\u2019 business with the social mission of delivering better health outcomes for patients. Accolades include Rising Stars 2.0 and Tech Nation\u2019s Applied AI 2.0 Growth Programme designed to champion \u2018the UK\u2019s most exceptional deep tech scaleups\u2019.\n<\/p>\n

\nFor more information on Talking Medicines, visit www.talkingmedicines.com<\/a>\n<\/p>\n

\nFor more information on PatientMetRx\u00ae, visit www.patientmetrx.com<\/a>\n<\/p>\n

\nPatient Opinion Map – Positive Examples:<\/b>\n<\/p>\n

\nTarget = Paracetamol
\n
Assessment = Worked well
\n
Sentence = Hi \u2013 I\u2019ve used Paracetamol for a few years now and it has worked well for controlling my pain with no side effects.\n<\/p>\n

\nTarget = Paracetamol
\n
Assessment = Helping
\n
Sentence = Paracetamol seems to be helping pretty well so far but it’s fairly new for me.\n<\/p>\n

\nPatient Opinion Map – Negative Examples:<\/b>\n<\/p>\n

\nTarget = Paracetamol
\n
Assessment = work
\n
Sentence = The Paracetamol did not work after 4 months so my rheumatologist added codeine which again worked almost immediately for a bit but pain increasing again.\n<\/p>\n

\nTarget = Paracetamol
\n
Assessment = Confident
\n
Sentence = I\u2019m not super confident that the Paracetamol is going to work.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nFor more information, interviews and images, please contact Frame PR:
\n
Katie Kelly 07703 987098 or katie.kelly@framecreates.co.uk<\/a>
Harry Hussain 07525 903588 or harry.hussain@framecreates.co.uk<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

GLASGOW, Scotland–(BUSINESS WIRE)–PatientMetRx\u00ae, the only data insight service which captures how patients are responding to and experiencing their medicines, has introduced a new feature enabling healthcare marketeers to gain access to specific and accurate patient insights by medicine from publicly sourced posts. Until now, healthcare brands and their creative agencies have relied upon manually extracting … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-44589","6":"format-standard","7":"category-industry"},"yoast_head":"\nPatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"GLASGOW, Scotland–(BUSINESS WIRE)–PatientMetRx\u00ae, the only data insight service which captures how patients are responding to and experiencing their medicines, has introduced a new feature enabling healthcare marketeers to gain access to specific and accurate patient insights by medicine from publicly sourced posts. Until now, healthcare brands and their creative agencies have relied upon manually extracting ... [Read more...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Trend\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T19:01:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20220601005958\/en\/1473281\/21\/PMX_LAPTOP_PT_MAP_NEW.jpg\" \/>\n<meta name=\"author\" content=\"Business Wire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Business Wire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/\"},\"author\":{\"name\":\"Business Wire\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#\\\/schema\\\/person\\\/02d41342c7a74fa7f0032bb35ef0bb24\"},\"headline\":\"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights\",\"datePublished\":\"2022-06-01T19:01:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20220601005958\\\/en\\\/1473281\\\/21\\\/PMX_LAPTOP_PT_MAP_NEW.jpg\",\"articleSection\":[\"Industry\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/\",\"url\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/\",\"name\":\"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights - Pharma Trend\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20220601005958\\\/en\\\/1473281\\\/21\\\/PMX_LAPTOP_PT_MAP_NEW.jpg\",\"datePublished\":\"2022-06-01T19:01:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20220601005958\\\/en\\\/1473281\\\/21\\\/PMX_LAPTOP_PT_MAP_NEW.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20220601005958\\\/en\\\/1473281\\\/21\\\/PMX_LAPTOP_PT_MAP_NEW.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/\",\"name\":\"Pharma Trend\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#organization\",\"name\":\"Pharma Trend\",\"url\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Pharma Trend\"},\"image\":{\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pharma-trend.com\\\/en\\\/#\\\/schema\\\/person\\\/02d41342c7a74fa7f0032bb35ef0bb24\",\"name\":\"Business Wire\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights - Pharma Trend","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/","og_locale":"en_US","og_type":"article","og_title":"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights - Pharma Trend","og_description":"GLASGOW, Scotland–(BUSINESS WIRE)–PatientMetRx\u00ae, the only data insight service which captures how patients are responding to and experiencing their medicines, has introduced a new feature enabling healthcare marketeers to gain access to specific and accurate patient insights by medicine from publicly sourced posts. Until now, healthcare brands and their creative agencies have relied upon manually extracting ... [Read more...]","og_url":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/","og_site_name":"Pharma Trend","article_published_time":"2022-06-01T19:01:15+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20220601005958\/en\/1473281\/21\/PMX_LAPTOP_PT_MAP_NEW.jpg","type":"","width":"","height":""}],"author":"Business Wire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Business Wire","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/#article","isPartOf":{"@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/"},"author":{"name":"Business Wire","@id":"https:\/\/pharma-trend.com\/en\/#\/schema\/person\/02d41342c7a74fa7f0032bb35ef0bb24"},"headline":"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights","datePublished":"2022-06-01T19:01:15+00:00","mainEntityOfPage":{"@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/"},"wordCount":668,"publisher":{"@id":"https:\/\/pharma-trend.com\/en\/#organization"},"image":{"@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20220601005958\/en\/1473281\/21\/PMX_LAPTOP_PT_MAP_NEW.jpg","articleSection":["Industry"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/","url":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/","name":"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights - Pharma Trend","isPartOf":{"@id":"https:\/\/pharma-trend.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/#primaryimage"},"image":{"@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20220601005958\/en\/1473281\/21\/PMX_LAPTOP_PT_MAP_NEW.jpg","datePublished":"2022-06-01T19:01:15+00:00","breadcrumb":{"@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20220601005958\/en\/1473281\/21\/PMX_LAPTOP_PT_MAP_NEW.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20220601005958\/en\/1473281\/21\/PMX_LAPTOP_PT_MAP_NEW.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/pharma-trend.com\/en\/patientmetrx-launches-patient-opinion-mapping-for-fast-accurate-and-actionable-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/pharma-trend.com\/en\/"},{"@type":"ListItem","position":2,"name":"PatientMetRx\u00ae Launches Patient Opinion Mapping for Fast, Accurate and Actionable Insights"}]},{"@type":"WebSite","@id":"https:\/\/pharma-trend.com\/en\/#website","url":"https:\/\/pharma-trend.com\/en\/","name":"Pharma Trend","description":"","publisher":{"@id":"https:\/\/pharma-trend.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pharma-trend.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pharma-trend.com\/en\/#organization","name":"Pharma Trend","url":"https:\/\/pharma-trend.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pharma-trend.com\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Pharma Trend"},"image":{"@id":"https:\/\/pharma-trend.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/pharma-trend.com\/en\/#\/schema\/person\/02d41342c7a74fa7f0032bb35ef0bb24","name":"Business Wire"}]}},"_links":{"self":[{"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/posts\/44589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/comments?post=44589"}],"version-history":[{"count":0,"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/posts\/44589\/revisions"}],"wp:attachment":[{"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/media?parent=44589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/categories?post=44589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharma-trend.com\/en\/wp-json\/wp\/v2\/tags?post=44589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}