{"id":45215,"date":"2022-06-17T15:01:41","date_gmt":"2022-06-17T13:01:41","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/bayer-and-luke-bryan-continue-partnership-to-celebrate-americas-farmers-and-fight-hunger-with-herestothefarmer-campaign\/"},"modified":"2022-06-17T15:01:41","modified_gmt":"2022-06-17T13:01:41","slug":"bayer-and-luke-bryan-continue-partnership-to-celebrate-americas-farmers-and-fight-hunger-with-herestothefarmer-campaign","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/bayer-and-luke-bryan-continue-partnership-to-celebrate-americas-farmers-and-fight-hunger-with-herestothefarmer-campaign\/","title":{"rendered":"Bayer and Luke Bryan Continue Partnership to Celebrate America\u2019s Farmers and Fight Hunger with #HeresToTheFarmer Campaign"},"content":{"rendered":"
\n

\nKroger Joins Campaign; Teams up with Bayer to Launch First-Ever Farm Tour 2022 Sweepstakes, In-Store Displays and More\n<\/p>\n

<\/a>
<\/a><\/p>\n

\nBayer Returns to Five-Time Entertainer of the Year\u2019s Annual Farm Tour as Presenting Sponsor; Together with Kroger Asks Fans to Share #HeresToTheFarmer Hashtag on Social Media to Support Feeding America\u00ae<\/sup>, the Nation\u2019s Largest Domestic Hunger-Relief Organization\n<\/p>\n

WHIPPANY, N.J.–(BUSINESS WIRE)–Bayer today announced it is renewing its multi-year partnership with five-time entertainer of the year Luke Bryan, joining his 2022 Farm Tour as presenting sponsor and continuing their Here’s to the Farmer campaign celebrating America\u2019s farmers and fighting hunger. New this year, Kroger, America\u2019s largest grocer, joins the campaign offering the first-ever Farm Tour 2022 sweepstakes, giving fans across the country the chance to win a Luke Bryan VIP experience, tickets, swag and more. Together Bayer, Kroger and Luke Bryan are encouraging fans to share the hashtag #HeresToTheFarmer on their social media channels. Now through October 31, 2022, for every share, Bayer will help provide one meal* through the Feeding America network, up to 1 million meals to communities in need.*\n<\/p>\n

\nThe son of a peanut farmer from Georgia, Bryan launched his Farm Tour in 2009 to highlight and celebrate the contributions of America’s farmers. The Georgia native will set up stages in the fields of local farmers across six states this September 15-24, with tickets now on sale at LukeBryan.com<\/a>.\n<\/p>\n

\n\u201cI grew up around farming and know the tough work, passion, and grit you need to be an American farmer,\u201d said Luke Bryan. \u201cThey play an incredibly important role in all our lives. That\u2019s why I\u2019m excited to again team up with my friends at Bayer to say \u2018Here\u2019s to the Farmer\u2019 and give thanks for the work they do to make sure we all have food on the table, and give back to communities around the country.\u201d\n<\/p>\n

\nIn 2015, Bayer partnered with Luke Bryan and launched its campaign to thank farmers and help fight hunger throughout the country.\n<\/p>\n

\n\u201cWe are excited to continue our commitment to this important campaign and partnership with Luke Bryan and recognize the hard work and dedication from U.S. farmers to feed America and the world,\u201d said Beth Roden, Senior Vice President and Head of U.S. Communications for Bayer U.S. \u201c#HerestotheFarmer reinforces the vital role that farmers and food banks play in addressing food insecurity by feeding people in need in the U.S. \u2013 especially in rural communities. Through Bayer\u2019s vision of Health for All, Hunger for None, and together, with Kroger, we\u2019re striving to raise even more awareness of the critical issue of food insecurity and ensure more Americans have access to healthy food, all while thanking the ones who work so hard to provide for us.\u201d\n<\/p>\n

\nAs one of the founding members of Feeding America, the Kroger Family of Companies are proud to collaborate with Bayer and Luke Bryan as they help provide meals to families across the U.S. As part of the #HerestotheFarmer campaign, Kroger will feature in-store signage and the first-ever Farm Tour Sweepstakes. The contest gives fans the chance to win one Grand Prize Luke Bryan VIP experience that includes two VIP tickets to a select Luke Bryan Farm Tour concert, a 3-day\/2-night hotel stay, round-trip flights and more. In addition, 100 lucky secondary prize winners will receive Luke Bryan Farm Tour items including branded t-shirts, swag, autographed hats, photos and more.\n<\/p>\n

\n\u201cAt Kroger, we believe Fresh starts with farmers. Farmers play a key role in keeping the freshest products on our shelves,\u201d said Dan De La Rosa, Group Vice President, Fresh Merchandising, for Kroger. \u201cThat\u2019s why we work with farmers who grow only the best to source locally and bring customers better, fresher options time and again. We\u2019re honored to share our appreciation for farmers during the Luke Bryan Farm Tour, and we applaud Bayer\u2019s support for the Feeding America network of food banks, who help people facing hunger every day. Aligned with Kroger\u2019s commitment to creating a world with Zero Hunger | Zero Waste, we are excited to see Bayer and Luke Bryan shining a light on equitable food access during their #HerestotheFarmer tour.\u201d\n<\/p>\n

\nFrom now through July 2022, fans can go to www.herestothefarmersweepstakes.com<\/a> and complete the online entry form by providing their email address. Once registered, they will automatically receive one entry in the sweepstakes. The grand prize winner and secondary prize winners will be selected in July 2022.\n<\/p>\n

\nSince the inception of the #HerestotheFarmer campaign and partnership, nearly 5 million meals have been provided to Feeding America and more than $180,000 has been donated to Feeding America member food banks and local farmers at each of the tour cities.\n<\/p>\n

\n\u201cNo one should have to worry about where they will find their next meal, but more than 38 million people, including 12 million children, face hunger in America. We are thankful to Luke Bryan, Bayer and Kroger for raising awareness of this issue and for their commitment to helping neighbors in need,\u201d said Lauren Biedron, vice president of corporate partnerships at Feeding America. \u201cThrough the Here\u2019s to the Farmer campaign, we hope people across the country will join together, contribute and help fight hunger in their communities.\u201d\n<\/p>\n

\nTo learn more about Bayer’s Here’s To The Farmer campaign visit go.bayer.com\/herestothefarmer<\/a>.\n<\/p>\n

\nDates and locations for the tour include:\n<\/p>\n

\nFARM TOUR 2022
\n
<\/b>9\/15 Monroeville, IN \u2013 Highland Farms
\n
<\/b>9\/16 Mechanicsburg, OH \u2013 SpringFork Farms
\n
<\/b>9\/17 Fowlerville, MI \u2013 Kubiak Family Farms
\n
<\/b>9\/22 Murdock, NE \u2013 Stock Hay & Grain Farm
\n
<\/b>9\/23 Boone, IA \u2013 Ziel Farm
\n
<\/b>9\/24 Eyota, MN \u2013 Gar-Lin Dairy<\/b>\n<\/p>\n

\nFor details on show locations and tickets, visit http:\/\/www.lukebryan.com\/farm-tour<\/a>.\n<\/p>\n

\n*$1 helps provide at least 10 meals secured by Feeding America\u00ae on behalf of local member food banks. From 06\/15\/2022 to 10\/31\/2022, Bayer guarantees the financial equivalent of up to 1,000,000 meals ($100,000) in conjunction with the promotion.<\/i>\n<\/p>\n

\nAbout Bayer<\/b>\n<\/p>\n

\nBayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, go to www.bayer.us<\/a> or visit us on Facebook<\/a>, Twitter<\/a> and Instagram<\/a>.\n<\/p>\n

\nAbout Luke Bryan<\/b>\n<\/p>\n

\nSince his debut, Bryan has garnered 29 No. 1 hits and has more RIAA certified digital singles than any other Country artist with 68.5 million. His worldwide global streams are 17.2 billion and he has sold nearly 13 million albums. His headline concert tours have played sold-out shows for 12 million fans inclusive of 36 stadium concerts, Farm Tours, Spring Break shows, and seven sold-out \u2018Crash My Playa\u2019 destination concert events. He launched his \u201cRaised Up Right Tour\u201d last week. Bryan has won over 50 major music awards including five wins as Entertainer of the Year. His third and most recent Entertainer win was awarded by the Academy of Country Music in 2021. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist\/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, <\/i>seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards\u2014as well as being named Billboard<\/i>\u2019s Top Country Artist of the 2010s, the Most Heard Artist of the Decade by Country Aircheck<\/i>, and the Artist Humanitarian Recipient by the Country Radio Broadcasters last year. Luke, Katy Perry and Lionel Richie just wrapped their fifth season as celebrity judges on ABC\u2019s American Idol.<\/i>\n<\/p>\n

\nOn June 9, Luke kicked off his \u201cRaised Up Right Tour\u201d scheduled to run through October with opening guests Riley Green, Mitchell Tenpenny and DJ Rock. Visit LukeBryan.com<\/a>, and connect with him on his social channels including Facebook<\/a>, Twitter<\/a>, Instagram<\/a> and YouTube<\/a>.\n<\/p>\n

\nAbout Feeding America<\/b>\n<\/p>\n

\nFeeding America\u00ae is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org<\/a>, find us on Facebook<\/a> or follow us on Twitter<\/a>.\n<\/p>\n

\nAbout Kroger<\/b>\n<\/p>\n

\nAt The Kroger<\/a> Co. (NYSE: KR), we are Fresh for Everyone\u2122 and dedicated to our Purpose: To Feed the Human Spirit\u00ae. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names<\/a>. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site<\/a>. Visit Kroger on Facebook<\/a> or follow us on Twitter<\/a> or Instagram<\/a>.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nNicole Hayes
\n
Bayer U.S.
\n
nicole.hayes@bayer.com<\/a>
201-421-5268<\/p>\n

Brian Leake
\n
Bayer U.S. Crop Science
\n
brian.leake@bayer.com<\/a>
314-370-3285\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kroger Joins Campaign; Teams up with Bayer to Launch First-Ever Farm Tour 2022 Sweepstakes, In-Store Displays and More Bayer Returns to Five-Time Entertainer of the Year\u2019s Annual Farm Tour as Presenting Sponsor; Together with Kroger Asks Fans to Share #HeresToTheFarmer Hashtag on Social Media to Support Feeding America\u00ae, the Nation\u2019s Largest Domestic Hunger-Relief Organization WHIPPANY, … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-45215","6":"format-standard","7":"category-industry"},"yoast_head":"\nBayer and Luke Bryan Continue Partnership to Celebrate America\u2019s Farmers and Fight Hunger with #HeresToTheFarmer Campaign - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/bayer-and-luke-bryan-continue-partnership-to-celebrate-americas-farmers-and-fight-hunger-with-herestothefarmer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bayer and Luke Bryan Continue Partnership to Celebrate America\u2019s Farmers and Fight Hunger with #HeresToTheFarmer Campaign - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Kroger Joins Campaign; Teams up with Bayer to Launch First-Ever Farm Tour 2022 Sweepstakes, In-Store Displays and More Bayer Returns to Five-Time Entertainer of the Year\u2019s Annual Farm Tour as Presenting Sponsor; Together with Kroger Asks Fans to Share #HeresToTheFarmer Hashtag on Social Media to Support Feeding America\u00ae, the Nation\u2019s Largest Domestic Hunger-Relief Organization WHIPPANY, ... 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