{"id":45606,"date":"2022-06-28T19:01:39","date_gmt":"2022-06-28T17:01:39","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/luchadores-and-superheroes-featured-in-colorful-covid-19-ad-campaigns\/"},"modified":"2022-06-28T19:01:39","modified_gmt":"2022-06-28T17:01:39","slug":"luchadores-and-superheroes-featured-in-colorful-covid-19-ad-campaigns","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/luchadores-and-superheroes-featured-in-colorful-covid-19-ad-campaigns\/","title":{"rendered":"Luchadores and Superheroes Featured in Colorful COVID-19 Ad Campaigns"},"content":{"rendered":"<div>\n<p class=\"bwalignc\">\n<i>Culturally Relevant Characters Encourage Vaccines and Boosters <\/i><i>Among California\u2019s Black<\/i> <i>and Latino Communities<\/i>\n<\/p>\n<p>SACRAMENTO, Calif.&#8211;(BUSINESS WIRE)&#8211;<a href=\"https:\/\/twitter.com\/hashtag\/CDPH?src=hash\" target=\"_blank\" rel=\"noopener\">#CDPH<\/a>&#8211;As part of a statewide effort to encourage Latino and Black\/African American Californians to get vaccinated and boosted, the California Department of Public Health (CDPH) has launched engaging and culturally relevant ad campaigns featuring luchadores and comic book heroes battling COVID-19.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20220627005777\/en\/1498037\/5\/Luchadores_1.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220627005777\/en\/1498037\/21\/Luchadores_1.jpg\"><\/a><br \/><a href=\"https:\/\/mms.businesswire.com\/media\/20220627005777\/en\/1498011\/5\/Logo_Vaccinate_All_58.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220627005777\/en\/1498011\/21\/Logo_Vaccinate_All_58.jpg\"><\/a><\/p>\n<p>\nWhile nearly 84 percent of California\u2019s population is vaccinated against COVID-19, Latino and Black communities have <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcovid19.ca.gov%2Fvaccination-progress-data%2F%23age-ethnicity&amp;esheet=52763628&amp;newsitemid=20220627005777&amp;lan=en-US&amp;anchor=lower+vaccination+rates+than+other&amp;index=1&amp;md5=a70a218b9929d6848fe1f71b6add584a\" rel=\"nofollow noopener\" shape=\"rect\">lower vaccination rates than other <\/a><a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcovid19.ca.gov%2Fvaccination-progress-data%2F%23age-ethnicity&amp;esheet=52763628&amp;newsitemid=20220627005777&amp;lan=en-US&amp;anchor=ethnic+groups&amp;index=2&amp;md5=85c29814804047800cdee916c708f4f9\" rel=\"nofollow noopener\" shape=\"rect\">ethnic groups<\/a> and have suffered disproportionately throughout the pandemic.\n<\/p>\n<p>\nWith more Californians becoming eligible for COVID-19 vaccines and boosters, the campaigns present a family-friendly and eye-catching approach to raising awareness of COVID-19 vaccines and boosters and the protection they offer the whole family against the worst outcomes of the virus.\n<\/p>\n<p>\nThe campaigns draw on images of familiar cultural figures: luchadores and Black superheroes.\n<\/p>\n<ul class=\"bwlistsquare\">\n<li>\nLuchadores (wrestlers) are iconic symbols of Mexican culture, high-flying masked characters that have inspired generations through comics, television, and movie productions. The print ads and billboards, appearing in both Spanish and English, depict the showmanship of mighty luchadores as \u201cboosters\u201d vanquishing a green luchador whose mask resembles a COVID-19 molecule with spiky green proteins.<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistsquare\">\n<li>\nThe second campaign, \u201cVaccine &amp; Booster: The Ultimate COVID-19 Warriors,\u201d depicts the adventures of two Black superheroes inspired by comic books. Each dynamic ad demonstrates the duos\u2019 amazing powers in the fight against COVID-19 and includes information about where to find a vaccine or booster. A kid-friendly coloring book following the superheroes\u2019 adventures is being distributed at local community events.\n<\/li>\n<\/ul>\n<p>\n\u201cWhile California residents have made great strides in vaccination rates, the state remains focused on closing equity gaps across communities impacted by COVID-19, as outlined in the <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcovid19.ca.gov%2Fsmarter%2F&amp;esheet=52763628&amp;newsitemid=20220627005777&amp;lan=en-US&amp;anchor=SMARTER&amp;index=3&amp;md5=4fedf760f10b5a7157b1a291fe7fdcf0\" rel=\"nofollow noopener\" shape=\"rect\">SMARTER<\/a> plan,\u201d said Dr. Tom\u00e1s J. Arag\u00f3n, Director and State Public Health Officer, California Department of Public Health.\n<\/p>\n<p>\n\u201cThese campaigns present entertaining, culturally resonant messages to encourage people to protect themselves and their loved ones by getting vaccinated and boosted.\u201d\n<\/p>\n<p>\nAds can be seen on billboards and in ethnic media publications. Posters of each campaign also can be found in panaderias, laundromats, salons, and barbershops. Radio and social media ads will amplify the campaigns through July. The ads can be seen in Los Angeles, Long Beach, Orange County, San Diego, Central Valley, Sacramento, San Francisco\/Oakland, San Bernardino\/Riverside and Bakersfield media markets.\n<\/p>\n<p>\nThe Luchadores campaign was created by Sensis, a multicultural marketing agency, and the Black superheroes concept was developed by LAGRANT COMMUNICATIONS, a 100 percent, minority-owned and operated agency. Both efforts are under the direction of RSE, the full-service California agency leading the integrated marketing communications campaign for CDPH\u2019s COVID-19 vaccination effort.\n<\/p>\n<p>\nFor more information on vaccines and boosters, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2FMyTurn.ca.gov&amp;esheet=52763628&amp;newsitemid=20220627005777&amp;lan=en-US&amp;anchor=MyTurn.ca.gov&amp;index=4&amp;md5=b771897c076fed3540c5d999ede49766\" rel=\"nofollow noopener\" shape=\"rect\">MyTurn.ca.gov<\/a> or call 833-422-4255.\n<\/p>\n<p>\n<b><i>EDITOR\u2019S NOTE<\/i><\/b><i>: COVID-19 cases are on the rise in the U.S. and California. New, highly contagious variants of the disease can lead to serious illness, hospitalization, and death, especially among those who are unvaccinated. Boosters extend immunity and protect people longer against infection and severe disease.<\/i>\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\nAshley Clark, Press Secretary<br \/>\n<br \/>COVID-19 Vaccine Task Force<br \/>\n<br \/><a target=\"_blank\" href=\"&#x6d;&#x61;&#105;l&#x74;&#x6f;&#58;&#65;s&#x68;&#x6c;&#101;&#121;&#46;&#x43;&#x6c;&#97;rk&#x40;&#x63;&#100;p&#x68;&#x2e;&#99;&#97;&#46;&#x67;&#x6f;&#118;\" rel=\"nofollow noopener\" shape=\"rect\">&#x41;&#115;h&#x6c;&#x65;&#121;&#46;&#x43;&#x6c;&#97;r&#x6b;&#64;c&#x64;&#x70;&#104;&#46;&#x63;&#x61;&#46;g&#x6f;&#118;<\/a> \/ 279-386-8827 c\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Culturally Relevant Characters Encourage Vaccines and Boosters Among California\u2019s Black and Latino Communities SACRAMENTO, Calif.&#8211;(BUSINESS WIRE)&#8211;#CDPH&#8211;As part of a statewide effort to encourage Latino and Black\/African American Californians to get vaccinated and boosted, the California Department of Public Health (CDPH) has launched engaging and culturally relevant ad campaigns featuring luchadores and comic book heroes battling &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/luchadores-and-superheroes-featured-in-colorful-covid-19-ad-campaigns\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-45606","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luchadores and Superheroes Featured in Colorful COVID-19 Ad Campaigns - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/luchadores-and-superheroes-featured-in-colorful-covid-19-ad-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luchadores and Superheroes Featured in Colorful COVID-19 Ad Campaigns - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Culturally Relevant Characters Encourage Vaccines and Boosters Among California\u2019s Black and Latino Communities SACRAMENTO, Calif.&#8211;(BUSINESS WIRE)&#8211;#CDPH&#8211;As part of a statewide effort to encourage Latino and Black\/African American Californians to get vaccinated and boosted, the California Department of Public Health (CDPH) has launched engaging and culturally relevant ad campaigns featuring luchadores and comic book heroes battling ... 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