{"id":46447,"date":"2022-07-21T18:01:58","date_gmt":"2022-07-21T16:01:58","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/diagnostics-demystified-by-new-its-not-magic-its-diagnostics-campaign\/"},"modified":"2022-07-21T18:01:58","modified_gmt":"2022-07-21T16:01:58","slug":"diagnostics-demystified-by-new-its-not-magic-its-diagnostics-campaign","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/diagnostics-demystified-by-new-its-not-magic-its-diagnostics-campaign\/","title":{"rendered":"Diagnostics Demystified By New \u201cIt\u2019s Not Magic, It\u2019s Diagnostics\u201d Campaign"},"content":{"rendered":"
\n

\nHalteres Associates marks their 20th<\/sup> anniversary by launching a new website to educate the public about diagnostic testing through advancing industry innovation<\/i>\n<\/p>\n

SAN RAMON, Calif.–(BUSINESS WIRE)–Halteres Associates<\/a> today announced the launch of their new \u201cIt\u2019s Not Magic, It\u2019s Diagnostics<\/a>\u201d website, a resource developed by the firm to advocate for the diagnostics and clinical laboratory industries and raise awareness about the important role diagnostic testing plays (alongside therapeutics and vaccines) in a fully advantaged healthcare system. The website is a first-of-its-kind resource center for tools and educational content related to the diagnostics industry gleaned from decades of combined experience.\n<\/p>\n

<\/a><\/p>\n

\n\u201cThe COVID-19 pandemic brought significant new attention to the diagnostics industry and the public has become much more familiar with the important role this industry plays in our lives every day,\u201d said Halteres Associates\u2019<\/a> managing partner Rich Thayer. \u201cAs champions of the diagnostics field, our mission is to continue to educate the public while also supporting and elevating the companies and processes that enable us all to continue to innovate. Without diagnostics innovation, advances in healthcare would stand still.\u201d\n<\/p>\n

\nAccording to the CDC, 70% of today\u2019s medical decisions depend on laboratory test results and 14 billion laboratory tests are ordered annually in the U.S. alone.\n<\/p>\n

\nAs a preeminent advisory company to the industry, Halteres Associates<\/a> is hired by and collaborates with global health partners, investors, and bioscience companies at all stages of their business lifecycle, providing strategic and tactical services in the areas of diagnostics, medical devices, and life science research.\n<\/p>\n

\nIn addition to educational video content, the \u201cIt\u2019s Not Magic, It\u2019s Diagnostics<\/a>\u201d website is making available a set of tools for identifying and designing tests for SARS-CoV-2, including storyboards and use cases. Developed by the experienced team at Halteres Associates<\/a> to help identify the bottlenecks encountered during the rollout of effective testing for the COVID-19 pandemic, the tools could be adapted for use in the next pandemic and generally for most diseases.\n<\/p>\n

\n\u201cOver the last several years, we\u2019ve been able to recognize the common factors in successful products that are developed to meet diagnostics needs,\u201d said Halteres Associates\u2019<\/a> founding partner Mickey Urdea. \u201cThe tools we\u2019ve made available are free-to-use and will enable companies to better understand unmet market needs and to design diagnostic products that meet those needs.\u201d\n<\/p>\n

\nThe \u201cIt\u2019s Not Magic, It\u2019s Diagnostics<\/a>\u201d website also features the premiere of an ongoing video series of the same name. The first animated video, \u201cAnswering Life\u2019s Most Important Questions,\u201d examines the ubiquity and vital importance of diagnostics in our everyday lives. Future topics aim to highlight the requisite foundational knowledge behind diagnostic testing and to illustrate how much the industry continues to progress.\n<\/p>\n

\nAbout <\/span><\/b>Halteres Associates<\/b><\/a><\/span>\n<\/p>\n

\nFounded in 2002, San Ramon-based Halteres Associates<\/a>, LLC, provides strategic and tactical consulting services to organizations in the areas of diagnostics, global health, medical devices, and life science research. With decades of combined experience and leveraging a robust network of industry professionals across multiple disciplines, Halteres Associates<\/a> assists organizations with technology creation and applications, product and market development, opportunity and economic analyses, business modeling, and more. Their clients include large multinational companies, global nongovernmental organizations, and emerging industry innovators.\n<\/p>\n

\nAbout It\u2019s Not Magic, It\u2019s Diagnostics<\/a><\/span><\/b>\n<\/p>\n

\nLaunched in 2022, \u201cIt\u2019s Not Magic, It\u2019s Diagnostics<\/a>\u201d is an industry-serving website and platform for educating and supporting both the general public and innovators in the diagnostics sector. The website, developed and maintained by Halteres Associates<\/a>, is a resource center providing tools related to the diagnostics industry, and sharing the latest advances in diagnostic technology. The mission of the website is to promote positive outcomes for the diagnostics industry as a whole.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nSharon Noot<\/a>
714-600-9022\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Halteres Associates marks their 20th anniversary by launching a new website to educate the public about diagnostic testing through advancing industry innovation SAN RAMON, Calif.–(BUSINESS WIRE)–Halteres Associates today announced the launch of their new \u201cIt\u2019s Not Magic, It\u2019s Diagnostics\u201d website, a resource developed by the firm to advocate for the diagnostics and clinical laboratory industries … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-46447","6":"format-standard","7":"category-industry"},"yoast_head":"\nDiagnostics Demystified By New \u201cIt\u2019s Not Magic, It\u2019s Diagnostics\u201d Campaign - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/diagnostics-demystified-by-new-its-not-magic-its-diagnostics-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diagnostics Demystified By New \u201cIt\u2019s Not Magic, It\u2019s Diagnostics\u201d Campaign - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Halteres Associates marks their 20th anniversary by launching a new website to educate the public about diagnostic testing through advancing industry innovation SAN RAMON, Calif.–(BUSINESS WIRE)–Halteres Associates today announced the launch of their new \u201cIt\u2019s Not Magic, It\u2019s Diagnostics\u201d website, a resource developed by the firm to advocate for the diagnostics and clinical laboratory industries ... 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