{"id":47140,"date":"2022-08-10T14:02:00","date_gmt":"2022-08-10T12:02:00","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/operation-lifesaver-launches-new-animated-rail-safety-campaign-for-young-canadians\/"},"modified":"2022-08-10T14:02:00","modified_gmt":"2022-08-10T12:02:00","slug":"operation-lifesaver-launches-new-animated-rail-safety-campaign-for-young-canadians","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/operation-lifesaver-launches-new-animated-rail-safety-campaign-for-young-canadians\/","title":{"rendered":"Operation Lifesaver Launches New Animated Rail-Safety Campaign for Young Canadians"},"content":{"rendered":"<div>\n<p>OTTAWA, Onatrio&#8211;(BUSINESS WIRE)&#8211;<a href=\"https:\/\/twitter.com\/hashtag\/RailSafety?src=hash\" target=\"_blank\" rel=\"noopener\">#RailSafety<\/a>&#8212;<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.operationlifesaver.ca%2F&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=Operation+Lifesaver+%28OL%29+Canada&amp;index=1&amp;md5=2acf3fbdcb2bdad76a1ec18111935579\" rel=\"nofollow noopener\" shape=\"rect\">Operation Lifesaver (OL) Canada<\/a>, a national not-for-profit dedicated to rail safety, today launched a new public-awareness campaign aimed at educating young Canadians about the importance of obeying all rail safety signs and signals.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20220810005089\/en\/1539776\/5\/OL_22_Seriously_Campaign_Blog_EN.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220810005089\/en\/1539776\/21\/OL_22_Seriously_Campaign_Blog_EN.jpg\"><\/a><br \/><a href=\"https:\/\/mms.businesswire.com\/media\/20220810005089\/en\/743460\/5\/OL_bilingual_no_tagline.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220810005089\/en\/743460\/21\/OL_bilingual_no_tagline.jpg\"><\/a><\/p>\n<p>\nDesigned to appeal to youth between 13 and 24, the <i><a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationlifesaver.ca%2Finitiatives%2Fcampaigns%2Fseriously-read-the-signs%2F&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=Seriously.+Read+the+Signs.&amp;index=2&amp;md5=b39f17b830acd5d6d3cb84ea1be3d321\" rel=\"nofollow noopener\" shape=\"rect\">Seriously. Read the Signs.<\/a><\/i><i> <\/i>campaign\n<\/p>\n<p>\ntakes a light-hearted approach to rail safety. It consists of three short, humourous, animated videos:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FWwhrtE32bKY&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=Don%26%238217%3Bt+feed+the+geese%21&amp;index=3&amp;md5=28799a96c8f17bcebd5c6c219a8ec3a9\" rel=\"nofollow noopener\" shape=\"rect\">Don\u2019t feed the geese!<\/a>\n<\/li>\n<li>\n<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FUlvGUaDM920&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=No+parking.&amp;index=4&amp;md5=27eb2c603c3cc74cbdac1a6a0f7673af\" rel=\"nofollow noopener\" shape=\"rect\">No parking.<\/a>\n<\/li>\n<li>\n<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FnB_EXZF_fO8&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=Don%26%238217%3Bt+walk+on+the+grass.&amp;index=5&amp;md5=610339e501f5210b8b6904511434ccb8\" rel=\"nofollow noopener\" shape=\"rect\">Don\u2019t walk on the grass.<\/a>\n<\/li>\n<\/ul>\n<p>\nEach minute-long video \u201cstars\u201d Reb (short for \u201cRebel\u201d), a mischievous<b><i> <\/i><\/b>character who ignores everyday signs, and as a result, ends up taking some very unexpected turns.\n<\/p>\n<p>\n<b>Helping young people to think differently about railway signs and signals<\/b>\n<\/p>\n<p>\n\u201c<i>Seriously. Read the Signs. <\/i>drives home the point that while it might be easy to ignore signs\u2014or to think that they don\u2019t apply to you\u2014not following them can have unintended consequences,\u201d says Sarah Mayes, National Director of Operation Lifesaver Canada. \u201cAnd when those signs are around tracks or trains, it could even cost you your life.\u201d\n<\/p>\n<p>\nEvery year in Canada, more than 100 people are killed or seriously injured in railway crossing and trespassing incidents\u2014and sadly, many of these deaths are young Canadians. These tragedies take an emotional toll on the victims\u2019 friends and families, railway employees, rail passengers, and first responders.\n<\/p>\n<p>\n<i>Seriously. Read the Signs.<\/i> is the latest in a series of successful public-awareness campaigns that OL has launched in recent years to try to prevent these incidents, including <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.operationlifesaver.ca%2Finitiatives%2Fcampaigns%2Fstop-track-tragedies%2F&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=%23STOPTrackTragedies&amp;index=6&amp;md5=758f82bf164706da26b79a99fb6cc444\" rel=\"nofollow noopener\" shape=\"rect\">#STOPTrackTragedies<\/a>, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.operationlifesaver.ca%2Finitiatives%2Frail-safety-in-your-community%2Flll-community-partnership-program%2F&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=Look.+Listen.+Live.&amp;index=7&amp;md5=c94b0f4c43ad4bafd7b649e25c17144c\" rel=\"nofollow noopener\" shape=\"rect\">Look. Listen. Live.<\/a>, and <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.operationlifesaver.ca%2Finitiatives%2Fcampaigns%2Ftrain-to-drive%2F&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=Train+to+Drive&amp;index=8&amp;md5=0e284adba10efcea250923406d5dec8e\" rel=\"nofollow noopener\" shape=\"rect\">Train to Drive<\/a>. With this latest campaign, OL\u2019s aim was to capture the attention of those Canadians who tend to ignore traditional PSAs. All three <i>Seriously. Read the Signs<\/i>. animated videos will be posted to <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationlifesaver.ca%2Finitiatives%2Fcampaigns%2Fseriously-read-the-signs%2F&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=OL%26%238217%3Bs+website&amp;index=9&amp;md5=55ebbbb18820be13768a6abae0428d45\" rel=\"nofollow noopener\" shape=\"rect\">OL\u2019s website<\/a>, and promoted on social media, in the hopes of reaching as many young Canadians as possible.\n<\/p>\n<p>\n<b>About Operation Lifesaver Canada<\/b>\n<\/p>\n<p>\nOperation Lifesaver Canada is a national public rail-safety program sponsored by Transport Canada, the Railway Association of Canada and its members, including CN, CP, VIA Rail, Metrolinx, exo, West Coast Express and Genesee &amp; Wyoming, among others. OL works in partnership with railways, law enforcement agencies, governments, and other safety focused organizations to promote rail safety.\n<\/p>\n<p>\nThrough its national network of Rail Safety Ambassadors, partnerships with safety councils, police, the trucking industry and community groups, and innovative tools such as its virtual-reality <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.operationlifesaver.ca%2Finitiatives%2Frail-safety-in-your-community%2Flll-community-partnership-program%2F&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=Look.+Listen.+Live.&amp;index=10&amp;md5=87d79100189f607c622e9aeefe04130e\" rel=\"nofollow noopener\" shape=\"rect\">Look. Listen. Live.<\/a> campaign, Operation Lifesaver Canada works to save lives by educating Canadians about the hazards of rail crossings and trespassing on railway property. Canadians can keep up-to-date on the latest rail safety news by visiting <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.operationlifesaver.ca%2F&amp;esheet=52807325&amp;newsitemid=20220810005089&amp;lan=en-US&amp;anchor=operationlifesaver.ca&amp;index=11&amp;md5=58652132102f9e99cf271120e35e7bb4\" rel=\"nofollow noopener\" shape=\"rect\">operationlifesaver.ca<\/a>.\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\n<b>For more information about the <i>Seriously. Read the Signs.<\/i> campaign:<\/b><br \/>Catherine Henry<br \/>\n<br \/><a target=\"_blank\" href=\"&#x6d;a&#x69;l&#x74;&#111;&#x3a;&#99;h&#x65;n&#x72;&#121;&#x40;&#114;&#x61;&#105;l&#x63;a&#x6e;&#46;&#x63;&#97;\" rel=\"nofollow noopener\" shape=\"rect\">&#99;&#x68;&#101;&#x6e;r&#x79;&#64;&#114;&#x61;&#105;&#x6c;c&#x61;n&#46;&#x63;&#97;<\/a><br \/>(613) 564-8100\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>OTTAWA, Onatrio&#8211;(BUSINESS WIRE)&#8211;#RailSafety&#8212;Operation Lifesaver (OL) Canada, a national not-for-profit dedicated to rail safety, today launched a new public-awareness campaign aimed at educating young Canadians about the importance of obeying all rail safety signs and signals. Designed to appeal to youth between 13 and 24, the Seriously. Read the Signs. campaign takes a light-hearted approach to &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/operation-lifesaver-launches-new-animated-rail-safety-campaign-for-young-canadians\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-47140","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Operation Lifesaver Launches New Animated Rail-Safety Campaign for Young Canadians - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/operation-lifesaver-launches-new-animated-rail-safety-campaign-for-young-canadians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Operation Lifesaver Launches New Animated Rail-Safety Campaign for Young Canadians - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"OTTAWA, Onatrio&#8211;(BUSINESS WIRE)&#8211;#RailSafety&#8212;Operation Lifesaver (OL) Canada, a national not-for-profit dedicated to rail safety, today launched a new public-awareness campaign aimed at educating young Canadians about the importance of obeying all rail safety signs and signals. 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Designed to appeal to youth between 13 and 24, the Seriously. Read the Signs. campaign takes a light-hearted approach to ... 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