{"id":47543,"date":"2022-08-22T20:01:53","date_gmt":"2022-08-22T18:01:53","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/medisca-unveils-new-brand-identity-and-corporate-positioning-as-partners-in-wellness\/"},"modified":"2022-08-22T20:01:53","modified_gmt":"2022-08-22T18:01:53","slug":"medisca-unveils-new-brand-identity-and-corporate-positioning-as-partners-in-wellness","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/medisca-unveils-new-brand-identity-and-corporate-positioning-as-partners-in-wellness\/","title":{"rendered":"Medisca Unveils New Brand Identity and Corporate Positioning as Partners in Wellness"},"content":{"rendered":"
\n

MONTREAL–(BUSINESS WIRE)–#compoundingpharmacy<\/a>–After three successful decades of redefining, shaping, and informing the pharmaceutical compounding industry standard, Medisca is proud to unveil a new global brand identity and corporate positioning that reflects a journey of growth, diversification, and opportunity. Founded in 1989 as a small business with a handful of employees, Medisca has expanded into a global corporation with strategic partners in education, manufacturing, supply chain, and analytical testing that deliver customized solutions with an unwavering commitment to quality and innovation.\n<\/p>\n

<\/a><\/p>\n

\nWhen asked why the company was making the change now, Medisca Founder and President, Antonio Dos Santos, explained: \u201cIt was simple \u2013 Medisca had reached a pivotal point and we needed to unite our companies and partners under one shared purpose and identity, paving the way for future growth acceleration and opportunity. Thinking, acting, and behaving as a single entity will position us to have greater impact by strategically leveraging our resources to drive innovation that matters.\u201d\n<\/p>\n

\nTo unify over 30 years of accomplishment, Medisca collaborated with an international, award winning and multidisciplinary agency to help define the new corporate positioning and brand identity. After many months of strategic discovery sessions and creative exploration, Medisca unveils their new purpose as Partners in Wellness.<\/b>\n<\/p>\n

\n\u201cTo Medisca, Partners in Wellness means forming genuine and authentic relationships that actively contribute to wellness,\u201d continued Dos Santos. \u201cOur new purpose will build on our roots in pharmaceutical compounding by redefining personalized healthcare and customized solutions as a means to wellness.\u201d\n<\/p>\n

\nVisual strategy represents both history and progress<\/b>\n<\/p>\n

\nAccompanying the new positioning is a new visual identity and logo that represents Medisca history and goals for the future. Medisca has the advantage to continue to own green within the pharmaceutical industry and will leverage fresh hues to represent wellness, growth, and balance. The familiar square holding the new, refined icon shows solidity and reliability, while the new calligraphic \u2018M\u2019 represents the positive journey and thinking outside the box. Finally, the accented dot on the \u201ci\u201d alludes to the people of Medisca and the partners they serve.\n<\/p>\n

\nEffective today, Medisca customers and partners around the world will be introduced to the new Medisca positioning and logo. New visual assets will roll out over the next few months, culminating with the unveiling of a new website in 2023.\n<\/p>\n

\nTo visualize the new brand identity and journey, view the new Medisca identity introduction video here><\/a>.\n<\/p>\n

\nAbout Medisca\u00ae<\/b>\n<\/p>\n

\nMedisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding supply, Medisca is a business-to-business company that delivers comprehensive offerings by providing value, consistency, responsiveness, and loyalty. As Partners in Wellness, <\/b>Medisca offers an unfailing devotion to improving lives across a multitude of needs and people. For more information visit www.medisca.com<\/a> and follow us on LinkedIn<\/a>, Facebook<\/a>, Twitter<\/a>, and YouTube<\/a>.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nGayle Padvaiskas
\n
Vice President, Global Marketing
\n
Medisca
\n
gpadvaiskas@medisca.com<\/a>
1-800-665-6334\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

MONTREAL–(BUSINESS WIRE)–#compoundingpharmacy–After three successful decades of redefining, shaping, and informing the pharmaceutical compounding industry standard, Medisca is proud to unveil a new global brand identity and corporate positioning that reflects a journey of growth, diversification, and opportunity. Founded in 1989 as a small business with a handful of employees, Medisca has expanded into a global … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-47543","6":"format-standard","7":"category-industry"},"yoast_head":"\nMedisca Unveils New Brand Identity and Corporate Positioning as Partners in Wellness - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/medisca-unveils-new-brand-identity-and-corporate-positioning-as-partners-in-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medisca Unveils New Brand Identity and Corporate Positioning as Partners in Wellness - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"MONTREAL–(BUSINESS WIRE)–#compoundingpharmacy–After three successful decades of redefining, shaping, and informing the pharmaceutical compounding industry standard, Medisca is proud to unveil a new global brand identity and corporate positioning that reflects a journey of growth, diversification, and opportunity. 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