{"id":47679,"date":"2022-08-25T19:01:45","date_gmt":"2022-08-25T17:01:45","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/mary-kay-announces-outcomes-of-sdg-pilot-village-project-in-china-2017-2021-with-release-of-impact-report-and-video\/"},"modified":"2022-08-25T19:01:45","modified_gmt":"2022-08-25T17:01:45","slug":"mary-kay-announces-outcomes-of-sdg-pilot-village-project-in-china-2017-2021-with-release-of-impact-report-and-video","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/mary-kay-announces-outcomes-of-sdg-pilot-village-project-in-china-2017-2021-with-release-of-impact-report-and-video\/","title":{"rendered":"Mary Kay Announces Outcomes of SDG Pilot Village Project in China (2017-2021) With Release of Impact Report and Video"},"content":{"rendered":"
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\nProject Demonstrates Multiplier Effect of Women\u2019s Entrepreneurship in Advancing the SDGs at Local Level<\/i><\/b>\n<\/p>\n

DALLAS–(BUSINESS WIRE)–Rural women comprise a quarter of the world\u2019s population and are the backbone of their economies, comprising an estimated 40% of the agricultural labor force in developing countries as farmers, wage earners, and entrepreneurs.1<\/sup> Despite their critical contributions to local economies, they continue to face structural barriers to asset ownership, equal pay, participation in decision-making forums, and access to resources and markets. Cultural norms also result in women shouldering most of the responsibility for unpaid care and domestic work.2<\/sup>\n<\/p>\n

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\nRecognizing that improving the lives of rural women is key to fighting poverty and achieving sustainable development, UNDP China and Mary Kay, in collaboration with the China Women\u2019s Development Foundation, the China International Center for Economic and Technical Exchanges, the Women\u2019s Federation of Yunnan Province and Yongren County Government, launched the SDG Pilot Village Project in Waipula, Yunnan Province, China in 2017<\/b>.\n<\/p>\n

\nThe joint project, entitled \u201cSDG Pilot Village Project: Women-focused Poverty Reduction and Sustainable Development<\/b><\/i>\u201d (2017-2021)<\/b>, addressed the structural barriers to women\u2019s labor market participation, including through the provision of social protection and the creation of green entrepreneurial opportunities through ecotourism, coupled with efforts to enhance women\u2019s leadership in community decision-making forums.\n<\/p>\n

\nWomen from the Yi ethnic group became the drivers of economic growth and poverty reduction through targeted gender-specific interventions that advanced an inclusive local economy and the preservation of their cultural heritage. These activities brought about transformational changes at the local level, advancing gender equality and accelerating sustainable development.\n<\/p>\n

\n\u201cThis project shows how entrepreneurship can be a powerful tool in addressing the income gap between men and women while fighting poverty in rural areas,\u201d <\/i>said Beate Trankmann, UNDP Resident Representative in China. \u201cYi women have gained the right skills and resources to leverage their cultural heritage, built solid economic foundations for themselves, and become leaders in their communities, paving the way for future generations.\u201d<\/i>\n<\/p>\n

\nThe pilot highlights the potential of multi-stakeholder partnerships, including the private sector, in advancing the SDGs while maximizing the development impact of women\u2019s entrepreneurship. UNDP China, together with Mary Kay China and local public sector partners, worked with women entrepreneurs to ensure they were equipped with the tools and education necessary to become economic actors. The barriers to their participation in community decision-making structures were also addressed so that they could actively contribute to creating an inclusive and sustainable local green economy.\n<\/p>\n

\n\u201cThe SDG Pilot Village Project demonstrates how the private sector can play a critical role in helping achieve the SDGs with a strong focus on women\u2019s economic empowerment and provides a blueprint on how companies can leverage their unique strengths and accelerate development results through public-private partnerships,\u201d <\/i>said Deborah Gibbins, Chief Operating Officer, Mary Kay Inc.\n<\/p>\n

\n\u201cThe women-focused approach of providing entrepreneurial opportunities to rural women proved to be transformative. When women started participating in economic development and consequently gained status in their communities, the whole village benefited,\u201d <\/i>said Wendy Wang, President, Mary Kay Asia Pacific Region.\n<\/p>\n

\nThe outcomes of Phase 1 of the project provide compelling evidence of the transformational effect that a gender-responsive approach can make to localizing the SDGs and in the design of policy and programmatic responses for a post-COVID-19 green and inclusive recovery.\n<\/p>\n

\nThe project contributed to the following 12 SDGs:<\/b>\n<\/p>\n