{"id":47901,"date":"2022-09-01T15:02:01","date_gmt":"2022-09-01T13:02:01","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/humana-finalizes-launch-of-centerwell-home-health\/"},"modified":"2022-09-01T15:02:01","modified_gmt":"2022-09-01T13:02:01","slug":"humana-finalizes-launch-of-centerwell-home-health","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/humana-finalizes-launch-of-centerwell-home-health\/","title":{"rendered":"Humana Finalizes Launch of CenterWell Home Health"},"content":{"rendered":"
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\nTransition to new brand now complete across 350 locations in 38 states<\/i><\/b>\n<\/p>\n

LOUISVILLE, Ky.–(BUSINESS WIRE)–Humana Inc. (NYSE: HUM<\/a>) has announced the completion of its initiative to rebrand the home health division of Kindred at Home (KAH) as CenterWell Home Health<\/a>. With today\u2019s announcement, CenterWell Home Health is now the official name for the more than 350 locations of the home health division serving 38 states.\n<\/p>\n

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\nThe brand transition to CenterWell Home Health represents a major step in the full integration of home health operations into Humana.\n<\/p>\n

\n\u201cIntegrating home health operations into Humana\u2019s home solutions business remains on track as we continue to build and scale our value-based home health offering to improve patient health outcomes nationally,\u201d said Andy Agwunobi, M.D., MBA<\/a>, President of Humana\u2019s Home Solutions segment. \u201cThe rollout of the CenterWell Home Health brand reinforces our efforts to expand our home health capabilities to meet the needs of our patients.\u201d\n<\/p>\n

\nSusan Benoit, President of CenterWell Home Health, said the rebranding process continues to go smoothly. \u201cIt\u2019s gratifying to see our facilities transition to a brand that represents all the ways we keep people at the center,\u201d she said. \u201cThroughout the process, we have remained committed to ensuring that our associates, patients and providers experience a seamless transition, with the same care provided by the same clinicians our patients know and trust.\u201d\n<\/p>\n

\nThe introduction of CenterWell Home Health is part of a comprehensive effort to unite Humana\u2019s three main healthcare service offerings \u2013 home health, senior primary care and pharmacy \u2013 under a single brand, CenterWell. By bringing these services under CenterWell, Humana is working to close gaps in care to help more people live healthier and happier, while improving health outcomes and lowering costs. CenterWell services are open to members of a variety of health plans, not just those offered by Humana.\n<\/p>\n

\nIn March of 2021, Humana introduced CenterWell<\/a> Senior Primary Care as the brand for its fast-growing group of senior-focused primary care centers across the U.S. In June of this year, Humana rebranded its pharmacy<\/a> operations as CenterWell Pharmacy and CenterWell Specialty Pharmacy.\n<\/p>\n

\nHome health operations in the following states are included in today\u2019s announcement, the third installment of a three-phase rebranding initiative: Alabama, Arkansas, California, Connecticut, Florida, Indiana, Kansas, Kentucky, Massachusetts, Mississippi, Missouri, Nebraska, Ohio, Oklahoma, South Carolina, Tennessee and West Virginia.\n<\/p>\n

\nPhase 1 of the home health rebranding initiative, begun on March 1, included Arizona, Idaho, Nevada, New Mexico, North Carolina, Oregon and Washington.\n<\/p>\n

\nPhase 2, announced in June, included Colorado, Georgia, Illinois, Iowa, Louisiana, Maine, Maryland, Michigan, Minnesota, New York, Pennsylvania, Texas, Virginia and Wisconsin.\n<\/p>\n

\nThe rebranded Kindred at Home locations will soon display new interior and exterior signage reflecting the CenterWell Home Health brand. Employees in these locations have received new uniforms, apparel and other branded materials to help bring the brand to life.\n<\/p>\n

\nAbout CenterWell<\/span><\/b>\n<\/p>\n

\nAt CenterWell, part of Humana Inc., we create care experiences that put patients at the center. The result is healthcare that provides ease, is comprehensive and, most of all, comes with a personal approach. Our primary care, pharmacy, and home health services go beyond traditional clinical settings and outcomes, working with patients and their care teams to close gaps and take their whole health into account. Because when care is made relevant and accessible, patients can lead healthier and happier lives.\n<\/p>\n

\nThe first services to adopt the CenterWell name were Humana\u2019s senior-focused primary care centers. CenterWell Senior Primary Care serves members of many Medicare Advantage plans and is committed to providing personalized, high-quality primary care combined with an excellent patient experience.\n<\/p>\n

\nDuring 2022, the Home Health division of Humana-owned Kindred at Home is transitioning to the CenterWell brand \u2013 becoming CenterWell Home Health. Also in 2022, Humana\u2019s pharmacy business has adopted the CenterWell name, becoming CenterWell Pharmacy and CenterWell Specialty Pharmacy.\n<\/p>\n

\nIn recent years, Humana has significantly expanded its healthcare services capabilities to better serve its medical members and to significantly strengthen its payer-agnostic care offerings. These services help deliver on the promise of better quality and health outcomes, lower costs and a simpler, more personalized experience for the people they touch.\n<\/p>\n

\nThe CenterWell logo features a blossom with three petals symbolizing physical, emotional and social wellness \u2013 important aspects of whole-person health that CenterWell care services address.\n<\/p>\n

\nAbout Humana<\/span><\/b>\n<\/p>\n

\nHumana Inc. is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.\n<\/p>\n

\nTo accomplish that, we support physicians and other healthcare professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools \u2013 such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions \u2013 combine to produce a simplified experience that makes healthcare easier to navigate and more effective.\n<\/p>\n

\nMore information regarding Humana is available to investors via the Investor Relations page of the company\u2019s web site at www.humana.com<\/a>, including copies of:\n<\/p>\n