{"id":48355,"date":"2022-09-14T13:01:56","date_gmt":"2022-09-14T11:01:56","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/staar-surgical-patient-awareness-campaign-launched-in-new-york\/"},"modified":"2022-09-14T13:01:56","modified_gmt":"2022-09-14T11:01:56","slug":"staar-surgical-patient-awareness-campaign-launched-in-new-york","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/staar-surgical-patient-awareness-campaign-launched-in-new-york\/","title":{"rendered":"STAAR Surgical Patient Awareness Campaign Launched In New York"},"content":{"rendered":"
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\nJoe Jonas and STAAR Host Media Day in NYC<\/i>\n<\/p>\n

\nEVO ICL Patient Education Expanded to Social Media and YouTube with Millions of Views<\/i>\n<\/p>\n

LAKE FOREST, Calif.–(BUSINESS WIRE)–STAAR Surgical Company (NASDAQ: STAA), a leading developer, manufacturer and marketer of implantable lenses and companion delivery systems for the eye, today provided an update on activities related to the commercial introduction of its EVO Visian\u00ae Implantable Collamer\u00ae Lenses (EVO)<\/a> in the U.S. EVO is an FDA-approved vision correction lens designed for the correction\/reduction of myopia with and without astigmatism. EVO was approved by the FDA on March 25, 2022.\n<\/p>\n

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\nOn September 7, singer, songwriter, and actor Joe Jonas participated in a media day in New York City with several national news and media outlets to discuss how much his life has improved after his doctor recently implanted EVO lenses in his eyes. Following the media event, Joe Jonas posted messages and videos to his more than 34 million followers on various social media accounts, including Instagram<\/a> and Twitter<\/a>, stating, \u201cI\u2019m thrilled to partner with EVO and talk about the amazing, life-changing new vision that I have. For those that are nearsighted like myself, I would have boxes of contacts in my bag for travelling, extras in my carry-on. Fast forward with the EVO procedure, I can see better than I\u2019ve ever seen \u2013 in fact, I\u2019m 20\/10! I genuinely feel like I was given bionic vision. I am so grateful I got EVO lenses.\u201d On September 13, ABC\u2019s Good Morning America<\/a> featured a segment on Joe Jonas\u2019 journey to visual freedom with EVO lenses. Additional news and media outlets will also feature Joe\u2019s story. Later this month, STAAR will initiate an omni-channel EVO advertising campaign which will provide a glimpse into Jonas\u2019 journey to achieving visual freedom with EVO through a variety of settings in the star\u2019s everyday life.\n<\/p>\n

\nSTAAR and Joe Jonas previously announced their EVO partnership on August 10, 2022. On the same day, STAAR posted a series of five videos on YouTube, \u201cMeet EVO ICL: Now Available in the US,\u201d<\/b> to educate and inform potential U.S. patients about the EVO procedure. The YouTube videos, each approximately four to six minutes in length, are listed below and available at the following links: https:\/\/www.youtube.com\/c\/EVOVisianICL<\/a>.\n<\/p>\n