{"id":48485,"date":"2022-09-16T14:01:47","date_gmt":"2022-09-16T12:01:47","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/generational-equity-advises-greenleaf-growers-in-its-sale-to-2900-madison-ave-holdings\/"},"modified":"2022-09-16T14:01:47","modified_gmt":"2022-09-16T12:01:47","slug":"generational-equity-advises-greenleaf-growers-in-its-sale-to-2900-madison-ave-holdings","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/generational-equity-advises-greenleaf-growers-in-its-sale-to-2900-madison-ave-holdings\/","title":{"rendered":"Generational Equity Advises Greenleaf Growers in its Sale to 2900 Madison Ave Holdings"},"content":{"rendered":"<div>\n<p>DALLAS&#8211;(BUSINESS WIRE)&#8211;<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Generational+Equity&amp;index=1&amp;md5=08758d2c9cd61d649b730c4c3168e612\" rel=\"nofollow noopener\" shape=\"rect\">Generational Equity<\/a>, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Greenleaf Growers, Inc. to 2900 Madison Ave Holdings, LLC (a holding company of Edible Garden, Inc.). The transaction closed September 2, 2022.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20220916005050\/en\/715525\/5\/Generational_Equity_Logo_RGB_800.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220916005050\/en\/715525\/21\/Generational_Equity_Logo_RGB_800.jpg\"><\/a><\/p>\n<p>\nGreenleaf Growers, located in Grand Rapids, Michigan, operates as a greenhouse and wholesale commercial grower, producing spring crops, fall mums, as well as seasonal poinsettias. The products are grown on a contract basis for a qualified industry-specific customer base. The Company&#8217;s comprehensive equipment as well as infrastructure capabilities support its cost efficiencies, operational consistencies, and quality control to provide clients with superior value and product quality. Greenleaf Growers will operate as \u201cEdible Garden Heartland.\u201d\n<\/p>\n<p>\nLocated in Belvidere, New Jersey, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fediblegarden.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Edible+Garden&amp;index=2&amp;md5=0e9303df66e6809e4eb07e5d0a005e19\" rel=\"nofollow noopener\" shape=\"rect\">Edible Garden<\/a> (Nasdaq: EDBL) is a leader in locally grown organic leafy greens and herbs backed by Zero-Waste Inspired\u00ae next generation farming. Offered at over 4,000 stores in the U.S., Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb\u2122 software and self-watering in-store displays.\n<\/p>\n<p>\nEdible Garden currently operates state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan strategically located near major markets in the U.S. Its proprietary GreenThumb software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way\u00ae and Vitamin Whey\u00ae brands.\n<\/p>\n<p>\n\u201cThe Greenleaf Growers facility will incorporate our patented, advanced technologies and processes, while reinforcing our commitment to the region and our Midwest customers. Most of all, this facility will support our mission of providing Zero-Waste Inspired, Simply Local, Simply Fresh\u00ae produce,\u201d said Jim Kras, Chief Executive Officer with Edible Garden.\n<\/p>\n<p>\nKras added, \u201cWe are delighted to have Greenleaf\u2019s shared commitment for a smooth transition of the existing floral customers\u2019 business to Edible Garden\u2019s technology backed growing platform.\u201d\n<\/p>\n<p>\nMike Sudbury, General Manager at Edible Garden, will lead the Grand Rapids facility. \u201cAs a heartland native, I am particularly proud that we chose to purchase an existing facility and retrofit it with our proprietary technology,\u201d said Mr. Sudbury. \u201cWe anticipate retaining substantially all the existing workforce and, over time, we could add as many as 40 additional jobs, as well as potentially contribute to an additional 100 indirect jobs within the Grand Rapids community.\u201d\n<\/p>\n<p>\n\u201cGrand Rapids is the ideal location for Edible Garden Heartland as it places us close to one of our major retail distribution partners, Meijer, while also allowing us to extend our reach and better serve other customers in the region. This further empowers us to minimize food miles, shorten time to market while decreasing spoilage, waste, and ultimately, reducing our CO2 footprint,\u201d noted Kras.\n<\/p>\n<p>\nGenerational Equity Executive Managing Director of M&amp;A \u2013 Central Region, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2Four-people%2Fmichael-goss&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Michael+Goss&amp;index=3&amp;md5=5daa97cfe5787f63d8abecccc25f0edc\" rel=\"nofollow noopener\" shape=\"rect\">Michael Goss<\/a>, Senior M&amp;A Advisor, Joe Hige, with the support of Managing Director, M&amp;A, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2Four-people%2Fryan-johnson&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Ryan+Johnson&amp;index=4&amp;md5=a7bab4da0cc059999aff0a75265d11e3\" rel=\"nofollow noopener\" shape=\"rect\">Ryan Johnson<\/a>, successfully closed the deal. Senior Managing Director, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2Four-people%2Frick-buchoz&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Rick+Buchoz&amp;index=5&amp;md5=0cef6c7e1f85d12b9694577db7552ada\" rel=\"nofollow noopener\" shape=\"rect\">Rick Buchoz<\/a> established the original relationship with Greenleaf Growers.\n<\/p>\n<p>\n\u201cGreenleaf Growers operations and facility are a solid match for the future growth of Edible Garden. Both sides worked well together to execute a mutually beneficial transaction,\u201d said Hige.\n<\/p>\n<p>\n<b>About Generational Equity<\/b>\n<\/p>\n<p>\n<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Generational+Equity&amp;index=6&amp;md5=8823b63e2769f74a9a90a8fa83d1ebf8\" rel=\"nofollow noopener\" shape=\"rect\">Generational Equity<\/a>, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gencm.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Generational+Capital+Markets&amp;index=7&amp;md5=a48b07e40aa075873c394cf5c73e1a5f\" rel=\"nofollow noopener\" shape=\"rect\">Generational Capital Markets<\/a> (member FINRA\/SIPC), <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.generationalwealthadv.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Generational+Wealth+Advisors&amp;index=8&amp;md5=cc31e2a9edf98fbd1f33fc302ed6d053\" rel=\"nofollow noopener\" shape=\"rect\">Generational Wealth Advisors<\/a><span class=\"bwuline\">,<\/span> <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.generationalconsultinggroup.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Generational+Consulting+Group&amp;index=9&amp;md5=69e10ecc6d331a80d00a013c6efa33d8\" rel=\"nofollow noopener\" shape=\"rect\">Generational Consulting Group<\/a>, and <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dealforce.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=DealForce&amp;index=10&amp;md5=2112b654068e7917ab4abeb4be45c401\" rel=\"nofollow noopener\" shape=\"rect\">DealForce<\/a> are part of the <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.generational.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Generational+Group&amp;index=11&amp;md5=a375c2a1d0f95b643596743be8701268\" rel=\"nofollow noopener\" shape=\"rect\">Generational Group<\/a>, which is headquartered in Dallas and is one of the leading M&amp;A advisory firms in North America.\n<\/p>\n<p>\nWith more than 300 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&amp;A transactional services, and wealth management.\n<\/p>\n<p>\nThe M&amp;A Advisor named the company <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2Fpress-releases%2Fgenerational-group-investment-banking-firm-of-the-year-third-straight-year&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Investment+Banking+Firm+of+the+Year+three+years+in+a+row&amp;index=12&amp;md5=2b7b3d11742c298b66f0faae4dcf7126\" rel=\"nofollow noopener\" shape=\"rect\">Investment Banking Firm of the Year three years in a row<\/a>, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2Fpress-releases%2Fgenerational-group-wins-multiple-2020-m-a-advisor-awards&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Valuation+Firm+of+the+Year+in+2020&amp;index=13&amp;md5=f64f0dd7047f21aacc8e1d44afa644f4\" rel=\"nofollow noopener\" shape=\"rect\">Valuation Firm of the Year in 2020<\/a>, and <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2Fpress-releases%2Fgenerational-group-named-north-america-2022-investment-banking-firm-of-the-year-ma-advisor&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=North+American+Investment+Bank+of+the+Year+in+2022&amp;index=14&amp;md5=26ff43d951cb4e17930bd97cc9a7c8f0\" rel=\"nofollow noopener\" shape=\"rect\">North American Investment Bank of the Year in 2022<\/a>. For more information, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2F&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.genequityco.com%2F&amp;index=15&amp;md5=59ca1152c576183445e0246376f0260e\" rel=\"nofollow noopener\" shape=\"rect\">https:\/\/www.genequityco.com\/<\/a> or the <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genequityco.com%2Fpress-releases&amp;esheet=52909441&amp;newsitemid=20220916005050&amp;lan=en-US&amp;anchor=Generational+Equity+press+room&amp;index=16&amp;md5=2356a651f5d7831191b8dc41f35cdff7\" rel=\"nofollow noopener\" shape=\"rect\">Generational Equity press room<\/a>.\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\nCarl Doerksen<br \/>\n<br \/>972-342-0968<br \/>\n<br \/><a target=\"_blank\" href=\"mai&#108;&#116;&#111;&#x3a;&#x63;&#x64;&#x6f;&#x65;&#x72;kse&#110;&#64;&#103;&#101;&#x6e;&#x65;&#x72;&#x61;&#x74;&#x69;ona&#108;&#46;&#99;&#x6f;&#x6d;\" rel=\"nofollow noopener\" shape=\"rect\">&#99;&#x64;&#x6f;&#101;&#x72;&#x6b;s&#x65;&#x6e;&#64;&#103;&#x65;n&#101;&#x72;a&#116;&#x69;o&#110;&#x61;l&#46;&#x63;&#x6f;&#109;<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS&#8211;(BUSINESS WIRE)&#8211;Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Greenleaf Growers, Inc. to 2900 Madison Ave Holdings, LLC (a holding company of Edible Garden, Inc.). The transaction closed September 2, 2022. Greenleaf Growers, located in Grand Rapids, Michigan, operates as a greenhouse &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/generational-equity-advises-greenleaf-growers-in-its-sale-to-2900-madison-ave-holdings\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-48485","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generational Equity Advises Greenleaf Growers in its Sale to 2900 Madison Ave Holdings - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/generational-equity-advises-greenleaf-growers-in-its-sale-to-2900-madison-ave-holdings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generational Equity Advises Greenleaf Growers in its Sale to 2900 Madison Ave Holdings - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"DALLAS&#8211;(BUSINESS WIRE)&#8211;Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Greenleaf Growers, Inc. to 2900 Madison Ave Holdings, LLC (a holding company of Edible Garden, Inc.). The transaction closed September 2, 2022. Greenleaf Growers, located in Grand Rapids, Michigan, operates as a greenhouse ... 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The transaction closed September 2, 2022. Greenleaf Growers, located in Grand Rapids, Michigan, operates as a greenhouse ... 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