{"id":48883,"date":"2022-09-27T20:01:56","date_gmt":"2022-09-27T18:01:56","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/holistic-flexible-patient-journey-model-replaces-traditional-clinical-pathway-thinking-in-new-advisory-brief\/"},"modified":"2022-09-27T20:01:56","modified_gmt":"2022-09-27T18:01:56","slug":"holistic-flexible-patient-journey-model-replaces-traditional-clinical-pathway-thinking-in-new-advisory-brief","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/holistic-flexible-patient-journey-model-replaces-traditional-clinical-pathway-thinking-in-new-advisory-brief\/","title":{"rendered":"Holistic, Flexible Patient Journey Model Replaces Traditional Clinical Pathway Thinking in New Advisory Brief"},"content":{"rendered":"<div>\n<p class=\"bwalignc\">\n<b><i>\u201cPatient Journey: A New Approach to Meet the Demands of Patient Centricity\u201d Available Now from Trinity Life Sciences<\/i><\/b>\n<\/p>\n<p>WALTHAM, Mass.&#8211;(BUSINESS WIRE)&#8211;<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrinitylifesciences%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=Trinity+Life+Sciences&amp;index=1&amp;md5=87c6f2dac26e529ecbc66a4f07087b26\" rel=\"nofollow noopener\" shape=\"rect\">Trinity Life Sciences<\/a>, a leader in global life sciences commercialization solutions, outlines a new approach to Patient Journey that allows patient-centric organizations to engage on a meaningful level with patients. As patients continue to expand their role in healthcare choice and treatment decision-making, expectations have grown for pharma to provide an experience in line with well-known, customer-centric consumer brands. To reach this level of engagement and experience design with patients, life sciences organizations need insight into the patient\u2019s holistic journey from all relevant dimensions\u2014not just their clinical pathway through care.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20220927005280\/en\/775019\/5\/trinity-logo-530_x_146.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220927005280\/en\/775019\/21\/trinity-logo-530_x_146.jpg\"><\/a><\/p>\n<p>\nThe new advisory brief entitled <span class=\"bwuline\"><i><a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftrinitylifesciences.com%2Fbriefs%2Fpatient-journey-a-new-approach-to-meet-the-demands-of-patient-centricity%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=Patient+Journey%3A+A+New+Approach+to+Meet+the+Demands+of+Patient+Centricity&amp;index=2&amp;md5=9917da9cf070b436bde9d4be92c58d23\" rel=\"nofollow noopener\" shape=\"rect\">Patient Journey: A New Approach to Meet the Demands of Patient Centricity<\/a><\/i><\/span>:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nClinical Journey\n<\/li>\n<li>\nEmotions and Experiences\n<\/li>\n<li>\nHealth Equity Considerations\n<\/li>\n<li>\nInformation Seeking\n<\/li>\n<li>\nLogistics, Finance and Access\n<\/li>\n<\/ul>\n<p>\n\u201cThere is often a fear of complexity as companies move from viewing Patient Journey solely from the clinical pathway to a more holistic focus,\u201d explained <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjennifer-parr-b1b8424%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=Jennifer+Parr&amp;index=3&amp;md5=b47192f98b6a2df7366631e592021adc\" rel=\"nofollow noopener\" shape=\"rect\">Jennifer Parr<\/a>, Principal and Head of Patient Centricity at Trinity Life Sciences. \u201cYet in working with clients to assemble Patient Journey holistically, we have found that this evolution actually streamlines the extraction of tangible action points and strategies\u2014because of the way we bucket insights over time.\u201d\n<\/p>\n<p>\nThe advisory brief describes the data sources and approaches needed to build this holistic view, discusses strategic application of these elements across a range of commercial activities\u2014and provides a Patient Journey Strategic Roadmap to help teams focus on linking real patient needs to brand strategy and tactics.\n<\/p>\n<p>\n\u201cReal-World Evidence, or RWE, is the foundational component in understanding and quantifying patient flow. Common challenges we see in our work with RWE are data knowledge gaps and difficulty in drawing out meaningful insights,\u201d said <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkevin-francis-8b630b11%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=Kevin+Francis&amp;index=4&amp;md5=3d3f1e4e34676be193cdf8a1e91b4328\" rel=\"nofollow noopener\" shape=\"rect\">Kevin Francis<\/a>, Partner, Real-World Evidence at Trinity. \u201cYet the insights from this work drive the \u2018what\u2019 and \u2018how\u2019 that can be used for decision-making across the entire commercial planning process.\u201d\n<\/p>\n<p>\nLife sciences executives are welcome to download the brief by clicking <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftrinitylifesciences.com%2Fbriefs%2Fpatient-journey-a-new-approach-to-meet-the-demands-of-patient-centricity%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=64f95a14939c10b0f7ad00809e6c81d2\" rel=\"nofollow noopener\" shape=\"rect\">here<\/a>.\n<\/p>\n<p>\n<b>Patient Centricity Forum<\/b>\n<\/p>\n<p>\nTrinity will be hosting a Patient Centricity Forum on October 20 at the Le Meridien Cambridge. Participants will learn how to break Patient Centricity into specific, actionable, measurable steps and measure progress against them. For more information or to register, click <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcvent.me%2FlEGBz2&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=here&amp;index=6&amp;md5=4e6f55ab6412de282baa80aba3c79135\" rel=\"nofollow noopener\" shape=\"rect\">here<\/a>.\n<\/p>\n<p>\n\u201cTrinity\u2019s Patient Centricity Forum is aimed at life sciences executives who are translating the vision and goals of patient centricity into specific, measurable, actionable steps,\u201d explained <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjennifer-parr-b1b8424%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=Ms.+Parr&amp;index=7&amp;md5=1221a04ccafc120e7ddf5f2b31807f5c\" rel=\"nofollow noopener\" shape=\"rect\">Ms. Parr<\/a>. \u201cAttendees will leave with models, approaches and tangible assets that can immediately be used in their work.\u201d\n<\/p>\n<p>\nMembers of the media can contact <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Felizabethmarshall1%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=Elizabeth+Marshall&amp;index=8&amp;md5=206b47934a0073f4524b40943e848aca\" rel=\"nofollow noopener\" shape=\"rect\">Elizabeth Marshall<\/a> directly for access to the brief or the event.\n<\/p>\n<p>\n<b>About Trinity Life Sciences<\/b>\n<\/p>\n<p>\n<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrinitylifesciences%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=Trinity+Life+Sciences&amp;index=9&amp;md5=96ac2ae4cd659c75051fb1d7420ddaad\" rel=\"nofollow noopener\" shape=\"rect\">Trinity Life Sciences<\/a> is a trusted strategic commercialization partner, providing evidence-based solutions for the life sciences. With 25 years of experience, Trinity is committed to revolutionizing the commercial model by providing exceptional levels of service, powerful tools and data-driven insights. Trinity\u2019s range of products and solutions includes industry-leading benchmarking solutions, powered by TGaS Advisors. To learn more about how Trinity is elevating life sciences and driving evidence to action, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftrinitylifesciences.com%2F&amp;esheet=52926790&amp;newsitemid=20220927005280&amp;lan=en-US&amp;anchor=trinitylifesciences.com&amp;index=10&amp;md5=830298bf1f7081a839df1444f0bb2fc2\" rel=\"nofollow noopener\" shape=\"rect\">trinitylifesciences.com<\/a>.\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\n<b>Media:<\/b><br \/>Elizabeth Marshall<br \/>\n<br \/>Trinity Life Sciences<br \/>\n<br \/><a target=\"_blank\" href=\"&#109;a&#x69;l&#x74;o&#x3a;e&#x6d;a&#x72;s&#x68;&#97;&#x6c;&#108;&#x40;&#116;&#x72;&#105;&#x6e;&#105;&#x74;&#121;&#x6c;&#105;f&#x65;s&#x63;i&#x65;n&#x63;e&#x73;&#46;&#x63;&#111;&#x6d;\" rel=\"nofollow noopener\" shape=\"rect\">&#101;m&#x61;r&#x73;h&#x61;l&#x6c;&#64;&#x74;r&#x69;&#110;&#x69;&#116;&#x79;&#108;&#x69;&#102;&#x65;&#115;&#x63;&#105;&#x65;&#110;c&#x65;s&#x2e;c&#x6f;m<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPatient Journey: A New Approach to Meet the Demands of Patient Centricity\u201d Available Now from Trinity Life Sciences WALTHAM, Mass.&#8211;(BUSINESS WIRE)&#8211;Trinity Life Sciences, a leader in global life sciences commercialization solutions, outlines a new approach to Patient Journey that allows patient-centric organizations to engage on a meaningful level with patients. As patients continue to expand &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/holistic-flexible-patient-journey-model-replaces-traditional-clinical-pathway-thinking-in-new-advisory-brief\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["entry","post","publish","author-business","post-48883","format-standard","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holistic, Flexible Patient Journey Model Replaces Traditional Clinical Pathway Thinking in New Advisory Brief - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/holistic-flexible-patient-journey-model-replaces-traditional-clinical-pathway-thinking-in-new-advisory-brief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holistic, Flexible Patient Journey Model Replaces Traditional Clinical Pathway Thinking in New Advisory Brief - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"\u201cPatient Journey: A New Approach to Meet the Demands of Patient Centricity\u201d Available Now from Trinity Life Sciences WALTHAM, Mass.&#8211;(BUSINESS WIRE)&#8211;Trinity Life Sciences, a leader in global life sciences commercialization solutions, outlines a new approach to Patient Journey that allows patient-centric organizations to engage on a meaningful level with patients. 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As patients continue to expand ... 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