{"id":49309,"date":"2022-10-07T08:02:07","date_gmt":"2022-10-07T06:02:07","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/valbiotis-accelerates-its-marketing-strategy\/"},"modified":"2022-10-07T08:02:07","modified_gmt":"2022-10-07T06:02:07","slug":"valbiotis-accelerates-its-marketing-strategy","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/valbiotis-accelerates-its-marketing-strategy\/","title":{"rendered":"Valbiotis Accelerates Its Marketing Strategy"},"content":{"rendered":"<div>\n<ul class=\"bwlistdisc\">\n<li>\nInternationally, the signing of licensing or distribution partnerships with major players in nutrition and healthcare.\n<\/li>\n<li>\nIn France, Valbiotis has chosen to internalize its commercial operations for direct distribution, in order to generate rapid turnover and to ensure an independent and value-creating source of income.\n<\/li>\n<li>\nContinued structuring and R&amp;D efforts on natural and scientifically validated active substances in the prevention of cardio-metabolic diseases.\n<\/li>\n<\/ul>\n<p>LA ROCHELLE, France&#8211;(BUSINESS WIRE)&#8211;Regulatory News:\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20221006005955\/en\/1113003\/5\/LOGO-NOIR.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221006005955\/en\/1113003\/21\/LOGO-NOIR.jpg\"><\/a><\/p>\n<p>\nValbiotis (FR0013254851 \u2013 ALVAL, PEA \/ SME eligible), a Research and Development company committed to scientific innovation for preventing and combating metabolic and cardiovascular diseases, is accelerating its marketing strategy.\n<\/p>\n<p>\nS\u00e9bastien PELTIER, Chairman of the Valbiotis Board of Directors, states: <i>&#8220;Today, we are embarking on a complementary development cycle to commercialize our innovative active substances, with the aim of providing breakthrough solutions for reducing the risk factors of cardio-metabolic diseases. Our new strategy aims to accelerate the growth of Valbiotis and to boost its capacity for innovation using two main levers: firstly, the signing of international partnerships (global or regional) with major players in the nutrition and healthcare sectors, supported by the specialist firm AEC Partners<sup>1<\/sup>, and secondly, the company&#8217;s own marketing of its products on the French market. This dual strategy, creating value, will enable Valbiotis to rapidly target the global food supplement market, estimated at 250 billion euros in 2025, with annual growth of 9.6%, including 3.2 billion euros for France, with annual growth of 7.3%<sup>2<\/sup>. The exponential demand for natural, non-drug preventive products, market studies<sup>3<\/sup> conducted with healthcare professionals and patients\/consumers, combined with our recent positive Phase II clinical results for TOTUM\u2022070, have led us to adapt our marketing strategy.&#8221;<\/i>\n<\/p>\n<p>\nCommitted to preventing and fighting metabolic and cardiovascular diseases through the development of unique combinations of plant-based molecules since 2014, Valbiotis now has a portfolio of four active substances in late-stage development with TOTUM\u202263 in prediabetes, TOTUM\u2022070 in LDL hypercholesterolemia (&#8220;bad cholesterol&#8221;), TOTUM\u2022854 in the reduction of blood pressure, and TOTUM\u2022448 in the management of metabolic liver disease (NAFL and NASH). This solid pipeline of four products with proven efficacy based on preclinical and clinical data is the result of eight years of sustained R&amp;D activities. Today, Valbiotis is entering a new phase of its development focused on revenue generation and structuring the Company to give this product portfolio every chance of success on a global scale.\n<\/p>\n<p>\nOrganization around three strategic priorities for Valbiotis\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFirst, the search for international licensing or distribution agreements for TOTUM\u2022070, TOTUM\u2022448 and TOTUM\u2022854 with major nutrition and health players, in addition to the global strategic partnership already signed for TOTUM\u202263 in February 2020 with Nestl\u00e9 Health Science. This key activity is supported by AEC Partners, the firm that has already worked on the partnership with Nestl\u00e9 Health Science on behalf of Valbiotis, and by the creation of an internal business development and co-leadership team.\n<\/li>\n<li>\nSecond, the direct marketing in France of TOTUM\u2022070, TOTUM\u2022448 and TOTUM\u2022854 will ensure that Valbiotis can rapidly and independently develop its turnover and maximize its profitability in the medium term.\n<\/li>\n<li>\nThird, Valbiotis will continue its structuring to secure the supply chain for future commercializations, and will maintain its research efforts to prepare tomorrow&#8217;s pipeline and complete clinical processes to obtain proprietary health claims for the majority of them.\n<\/li>\n<\/ul>\n<p>\nMarketing of the TOTUM active substances prior to obtaining these proprietary health claims will allow to address significant needs, currently not appropriately met, in the prevention of cardio-metabolic diseases as soon as possible. In the United States and Europe alone (TOP 5<sup>4<\/sup>), 174 million adults are affected by moderate hypercholesterolemia, 124 million by moderate elevated blood pressure and 130 million by metabolic liver disease<sup>5<\/sup>. In these target populations, the demand for both effective preventive products and plant-based substances is driven by powerful underlying trends.\n<\/p>\n<p>\nInternationally, the signing of licensing or distribution agreements<br \/>\n<br \/>With its portfolio of four TOTUM active substances that have demonstrated their efficacy in these widely occurring pathologies, Valbiotis is confident in its ability to enter into licensing or distribution agreements with major nutrition and healthcare players in the near future, with a view to marketing them internationally. The consulting firm AEC Partners is supporting Valbiotis in this search for new large-scale partnerships, following the one signed in February 2020 with Nestl\u00e9 Health Science worldwide for TOTUM\u202263, now in the final phase of clinical studies (Phase II\/III). The new licensing or distribution partnerships will be global (except for France) or regional. Valbiotis&#8217; ambition is to finalize the signature of international licensing or distribution agreements for TOTUM\u2022070 by the second half of 2023.\n<\/p>\n<p>\nIn France, the deployment of a direct marketing model<br \/>\n<br \/>In France, apart from TOTUM\u202263 which benefits from a 100% worldwide partnership with Nestl\u00e9 Health Science, the other three active substances will be marketed directly by Valbiotis. The marketing strategy will be based on in-house medical promotion officers (APMs) who will focus on key prescribers such as general practitioners, certain specialists and pharmacists. The latter will recommend the TOTUM active substances based on the cardiometabolic profile of their patients. At the same time, consumers\/patients will be targeted directly through an adapted digital marketing strategy. The distribution channels envisaged will be pharmacies, drugstores and online sales.\n<\/p>\n<p>\nTOTUM\u2022070, whose Phase II clinical study was highly successful, will be the first product marketed by Valbiotis in France. It is scheduled to be launched in the first half of 2024, followed by TOTUM\u2022448 and TOTUM\u2022854 in 2024-2025.\n<\/p>\n<p>\nContinued structuring and research efforts<br \/>\n<br \/>The third strategic priority is to continue structuring the company with the aim of optimizing the value chain for the supply of TOTUM\u202263, as provided for in the contract with Nestl\u00e9 Health Science, but also to develop capabilities for the other products in the portfolio.\n<\/p>\n<p>\nAt the same time, innovation efforts will continue. Valbiotis&#8217; proprietary R&amp;D platform, specifically designed for plant research, will remain at the heart of the company&#8217;s DNA, in order to feed the pipeline of the coming years, including the exploration of micro-algae produced in New Caledonia, through an exclusive agreement with ADECAL-Technopole and IFREMER (<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.valbiotis.com%2Fwp-content%2Fuploads%2F2021%2F09%2F2021-09-24-PR_VALBIOTIS_COLLABORATION_RECHERCHE.pdf&amp;esheet=52939328&amp;newsitemid=20221006005955&amp;lan=en-US&amp;anchor=press+release+of+September+24%2C+2021&amp;index=1&amp;md5=7b671e311ed4094fef308010260cf023\" rel=\"nofollow noopener\" shape=\"rect\">press release of September 24, 2021<\/a>).\n<\/p>\n<p>\nThe execution of the strategy will be financed by Valbiotis&#8217; cash flow and the expected revenues from the partnership with Nestl\u00e9 Health Science (which has already generated 8 million euros in cash since its signature). It is also conditional on obtaining additional financing, the terms of which are currently being studied.\n<\/p>\n<p>\nAbout Valbiotis<br \/>\n<br \/>Valbiotis is a Research &amp; Development company committed to scientific innovation for preventing and combating metabolic and cardiovascular diseases in response to unmet medical needs.\n<\/p>\n<p>\nValbiotis has adopted an innovative approach, aiming to revolutionize healthcare by developing a new class of health nutrition products designed to reduce the risk of major metabolic diseases, relying on a multi-target strategy enabled by the use of plant-based terrestrial and marine resources.\n<\/p>\n<p>\nIts products are intended to be licensed to players in the health sector.\n<\/p>\n<p>\nCreated at the beginning of 2014 in La Rochelle, the Company has forged numerous partnerships with leading academic centers. The Company has established three sites in France \u2013 P\u00e9rigny, La Rochelle (17) and Riom (63) \u2013 and a subsidiary in Quebec City (Canada).\n<\/p>\n<p>\nValbiotis is a member of the &#8220;BPI Excellence&#8221; network and has been recognized as an &#8220;Innovative Company&#8221; by the BPI label. Valbiotis has also been awarded &#8220;Young Innovative Company&#8221; status and has received major financial support from the European Union for its research programs via the European Regional Development Fund (ERDF). Valbiotis is a PEA-SME eligible company.\n<\/p>\n<p>\nFor more information about Valbiotis, please visit: <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.valbiotis.com&amp;esheet=52939328&amp;newsitemid=20221006005955&amp;lan=en-US&amp;anchor=www.valbiotis.com&amp;index=2&amp;md5=36ef1a743aad4e2f082dc0d76074e9d1\" rel=\"nofollow noopener\" shape=\"rect\">www.valbiotis.com<\/a>\n<\/p>\n<p class=\"bwalignr\">\nName: Valbiotis<br \/>\n<br \/>ISIN code: FR0013254851<br \/>\n<br \/>Ticker symbol: ALVAL<br \/>\n<br \/>EnterNext\u00a9 PEA-PME 150\n<\/p>\n<p>\nThis press release contains forward-looking statements about Valbiotis\u2019 objectives. Valbiotis considers that these projections are based on rational hypotheses and the information available to Valbiotis at the present time. However, in no way does this constitute a guarantee of future performance, and these projections may be affected by changes in economic conditions and financial markets, as well as certain risks and uncertainties, including those described in the Valbiotis Universal Registration Document filed to the French Financial Markets Regulator (AMF) on May 19, 2022. This document is available on the Company\u2019s website (<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.valbiotis.com%2F&amp;esheet=52939328&amp;newsitemid=20221006005955&amp;lan=en-US&amp;anchor=www.valbiotis.com&amp;index=3&amp;md5=844a22fcd93a8001dd5eaad77966ec8d\" rel=\"nofollow noopener\" shape=\"rect\">www.valbiotis.com<\/a>). This press release and the information it contains do not constitute an offer to sell or subscribe, or a solicitation to purchase or subscribe to Valbiotis\u2019 shares or financial securities in any country.\n<\/p>\n<p>\n_____________________________<br \/>\n<br \/><sup>1<\/sup> AEC Partners: a life sciences firm specializing in market access, licensing and strategy consulting.<br \/>\n<br \/><sup>2<\/sup> Panorama of the food supplements market 2020-2021, Nutrikeo.<br \/>\n<br \/><sup>3<\/sup> Medical-marketing studies conducted in 2022 by IFOP and A+A at the request of Valbiotis, in France, Germany and the United States.<br \/>\n<br \/><sup>4<\/sup> France, Germany, Italy, Spain, United Kingdom<br \/>\n<br \/><sup>5<\/sup> Elevated LDL, pre-HTA and NAFL preliminary market estimation, AEC Partners, 2020\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\nCorporate communication \/ Valbiotis<br \/>\n<br \/>Carole ROCHER<br \/>\n<br \/>Communication and Public Affairs Director\n<\/p>\n<p>\nMarc DELAUNAY<br \/>\n<br \/>Communication Manager<br \/>\n<br \/>+33 5 46 28 62 58<br \/>\n<br \/><a target=\"_blank\" href=\"&#x6d;a&#x69;&#108;&#x74;&#x6f;:&#x6d;&#101;&#x64;&#x69;a&#x40;&#118;&#x61;&#x6c;b&#x69;&#111;&#x74;&#x69;s&#x2e;&#99;&#x6f;&#x6d;\" rel=\"nofollow noopener\" shape=\"rect\">&#x6d;&#x65;&#x64;&#105;&#97;&#64;v&#x61;&#x6c;&#x62;&#x69;&#111;&#116;is&#x2e;&#x63;&#x6f;&#109;<\/a>\n<\/p>\n<p>\nMedia relations \/ PrPa<br \/>\n<br \/>Damien MAILLARD<br \/>\n<br \/>Operational Director<br \/>\n<br \/>+33 6 80 28 47 70<br \/>\n<br \/><a target=\"_blank\" href=\"&#109;a&#x69;l&#x74;o&#x3a;d&#x61;m&#x69;e&#x6e;&#46;&#x6d;&#97;&#x69;&#108;&#x6c;&#97;&#x72;&#100;&#x40;&#112;&#x72;&#112;a&#x2e;f&#x72;\" rel=\"nofollow noopener\" shape=\"rect\">&#x64;&#x61;&#x6d;&#x69;&#x65;&#x6e;&#x2e;&#x6d;&#x61;&#x69;&#x6c;&#x6c;&#x61;&#x72;&#100;&#64;&#112;&#114;&#112;&#97;&#46;&#102;&#114;<\/a>\n<\/p>\n<p>\nFinancial communication \/ Actifin<br \/>\n<br \/>St\u00e9phane RUIZ<br \/>\n<br \/>Associate Director<br \/>\n<br \/>+33 1 56 88 11 14<br \/>\n<br \/><a target=\"_blank\" href=\"&#109;a&#x69;l&#x74;&#111;&#x3a;&#115;&#x72;&#117;i&#x7a;&#64;&#x61;&#99;&#x74;&#105;&#x66;&#105;&#x6e;&#46;f&#x72;\" rel=\"nofollow noopener\" shape=\"rect\">sruiz&#64;actifi&#110;&#46;&#102;&#114;<\/a>\n<\/p>\n<p>\nLoris DAOUGABEL<br \/>\n<br \/>Media relations<br \/>\n<br \/>+33 1 56 88 11 16<br \/>\n<br \/><a target=\"_blank\" href=\"&#x6d;a&#x69;&#108;&#x74;&#111;:&#x6c;d&#x61;&#111;&#x75;&#103;a&#x62;&#101;&#x6c;&#64;a&#x63;t&#x69;&#102;&#x69;&#110;&#46;&#x66;r\" rel=\"nofollow noopener\" shape=\"rect\">l&#100;&#97;&#x6f;&#x75;&#x67;ab&#101;&#108;&#x40;&#x61;&#x63;t&#105;&#102;&#105;&#x6e;&#x2e;&#x66;r<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Internationally, the signing of licensing or distribution partnerships with major players in nutrition and healthcare. In France, Valbiotis has chosen to internalize its commercial operations for direct distribution, in order to generate rapid turnover and to ensure an independent and value-creating source of income. Continued structuring and R&amp;D efforts on natural and scientifically validated active &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/valbiotis-accelerates-its-marketing-strategy\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-49309","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valbiotis Accelerates Its Marketing Strategy - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/valbiotis-accelerates-its-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valbiotis Accelerates Its Marketing Strategy - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Internationally, the signing of licensing or distribution partnerships with major players in nutrition and healthcare. 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In France, Valbiotis has chosen to internalize its commercial operations for direct distribution, in order to generate rapid turnover and to ensure an independent and value-creating source of income. Continued structuring and R&amp;D efforts on natural and scientifically validated active ... 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