{"id":49554,"date":"2022-10-12T18:02:16","date_gmt":"2022-10-12T16:02:16","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/jcpenney-partners-with-hairtostay-this-october-in-honor-of-breast-cancer-awareness-month\/"},"modified":"2022-10-12T18:02:16","modified_gmt":"2022-10-12T16:02:16","slug":"jcpenney-partners-with-hairtostay-this-october-in-honor-of-breast-cancer-awareness-month","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/jcpenney-partners-with-hairtostay-this-october-in-honor-of-breast-cancer-awareness-month\/","title":{"rendered":"JCPenney Partners with HairToStay This October in Honor of Breast Cancer Awareness Month"},"content":{"rendered":"
\n

\nThe retailer announces a $50,000 donation to the first and only nonprofit organization dedicated to helping cancer patients access scalp cooling treatments to reduce chemotherapy-induced hair loss.<\/i>\n<\/p>\n

LEWISVILLE, Texas–(BUSINESS WIRE)–#JCPenney<\/a>–In honor of Breast Cancer Awareness Month<\/b>, JCPenney<\/a><\/b><\/span> is proud to partner with nonprofit organization HairToStay<\/a><\/b><\/span> <\/b>and donate $50,000 to help fund hair-preserving, scalp cooling treatments for low-income cancer patients going through chemotherapy. In building on JCPenney Beauty\u2019s commitment to making everyone feel beautiful, JCPenney Beauty is also committed to providing education about HairToStay and fundraising initiatives for customers, associates and JCPenney Salon stylists.\n<\/p>\n

<\/a>
<\/a><\/p>\n

\nHairToStay is the first and only nonprofit organization dedicated to helping cancer patients undergoing treatment in the U.S. afford scalp cooling<\/a>, a treatment that can dramatically reduce chemotherapy-induced hair loss. Scalp cooling is a relatively new solution that is only just beginning to be covered by public and private insurance.\n<\/p>\n

\n\u201cOur stylists work with our clients every day, and they\u2019re some of the first people our clients typically call after a cancer diagnosis. They\u2019ll explain they need a \u2018chemo cut\u2019 in preparation for losing their hair during treatment,\u201d said Lori Chumley, Director of Salon Operations and Communication. \u201cAs a breast cancer survivor myself, I thought about how magical it would be for us to be able to share with those clients that they don\u2019t have to lose their hair \u2013 that there\u2019s another option during chemo treatment.\u201d\n<\/p>\n

\nAccording to HairToStay, approximately eight percent of cancer patients will elect to not go through chemotherapy, a potentially life-saving treatment, because of the fear of hair loss. Now, there is another option. Cooling the scalp is thought to prevent hair loss by affecting two cellular processes: first, blood flow to hair follicle cells is reduced, therefore exposing them to fewer chemotherapy medications, and second, the rate of cellular metabolism is slowed, thereby reducing the effect of whatever chemo medication is present.\n<\/p>\n

\nA good hair day means more when you are fighting cancer. By supporting HairToStay, JCPenney hopes to aid in transforming the cancer journey for a patient going through chemotherapy treatment.\n<\/p>\n

\n\u201cOur salons and their stylists play an important role in the JCPenney customer experience for many, building a trusting relationship and rapport with their clients. They see that oftentimes, much of one\u2019s physical identity can be defined by their hair,” said Jo Osborne, senior executive, general merchandise manager at JCPenney. “It’s our sincere hope that this partnership with HairToStay empowers women to maintain their sense of self and feel beautiful even through the uncertainty and discomfort they might face.”\n<\/p>\n

\nIt has always been JCPenney\u2019s mission to serve our customers, and we continue to strive to support them and their families in all the ways they may need. As an advocate for the diverse working American family, we are here to help our customers through all of life\u2019s moments, especially the difficult ones.\n<\/p>\n

\nFor more information on our partnership with HairToStay or to make a donation, please visit JCPenney\u2019s donation page at hairtostay.com<\/a> or head into your nearest JCPenney store.\n<\/p>\n

\nAbout JCPenney<\/b>\n<\/p>\n

\nJCPenney is the shopping destination for America\u2019s diverse, working families. With inclusivity at its core, the Company\u2019s product assortment meets customers\u2019 everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop \u2013 from jcp.com<\/a> to more than 650 stores in the U.S. and Puerto Rico.\n<\/p>\n

\nIn 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney\u2019s Newsroom<\/a> to learn more and follow JCPenney on Facebook<\/a>, Instagram<\/a>, Twitter<\/a> and LinkedIn<\/a>.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nMarina Zecy
\n
jcpnews@jcp.com<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The retailer announces a $50,000 donation to the first and only nonprofit organization dedicated to helping cancer patients access scalp cooling treatments to reduce chemotherapy-induced hair loss. LEWISVILLE, Texas–(BUSINESS WIRE)–#JCPenney–In honor of Breast Cancer Awareness Month, JCPenney is proud to partner with nonprofit organization HairToStay and donate $50,000 to help fund hair-preserving, scalp cooling treatments … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-49554","6":"format-standard","7":"category-industry"},"yoast_head":"\nJCPenney Partners with HairToStay This October in Honor of Breast Cancer Awareness Month - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/jcpenney-partners-with-hairtostay-this-october-in-honor-of-breast-cancer-awareness-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCPenney Partners with HairToStay This October in Honor of Breast Cancer Awareness Month - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"The retailer announces a $50,000 donation to the first and only nonprofit organization dedicated to helping cancer patients access scalp cooling treatments to reduce chemotherapy-induced hair loss. LEWISVILLE, Texas–(BUSINESS WIRE)–#JCPenney–In honor of Breast Cancer Awareness Month, JCPenney is proud to partner with nonprofit organization HairToStay and donate $50,000 to help fund hair-preserving, scalp cooling treatments ... 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