{"id":49757,"date":"2022-10-18T17:02:18","date_gmt":"2022-10-18T15:02:18","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/lifepoint-health-unveils-symbolic-new-brand\/"},"modified":"2022-10-18T17:02:18","modified_gmt":"2022-10-18T15:02:18","slug":"lifepoint-health-unveils-symbolic-new-brand","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/lifepoint-health-unveils-symbolic-new-brand\/","title":{"rendered":"Lifepoint Health Unveils Symbolic New Brand"},"content":{"rendered":"<div>\n<p class=\"bwalignc\">\n<b><i>Company\u2019s brand identity reflects its compassionate culture, focus on innovation, and growth as a diversified healthcare delivery network<\/i><\/b>\n<\/p>\n<p>BRENTWOOD, Tenn.&#8211;(BUSINESS WIRE)&#8211;<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flifepointhealth.net%2F&amp;esheet=52947157&amp;newsitemid=20221018005917&amp;lan=en-US&amp;anchor=Lifepoint+Health&amp;index=1&amp;md5=bb38b292c94ab63bc1cbf240d649ee1b\" rel=\"nofollow noopener\" shape=\"rect\">Lifepoint Health<\/a><sup>\u00ae<\/sup>, a diversified healthcare delivery network dedicated to its mission of <i>making communities healthier<\/i><sup>\u00ae<\/sup>, today announced that it has launched a new company brand. Anchored by a vibrant, heart-shaped icon, the brand will visually unify Lifepoint Health across its distinct lines of business and the diverse communities it serves. As part of this branding effort, the company\u2019s rehabilitation and behavioral health business lines have been renamed <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flifepointhealth.net%2Frehabilitation&amp;esheet=52947157&amp;newsitemid=20221018005917&amp;lan=en-US&amp;anchor=Lifepoint+Rehabilitation&amp;index=2&amp;md5=3feb4a5cd5fb8438485b48552e295e6b\" rel=\"nofollow noopener\" shape=\"rect\">Lifepoint Rehabilitation<\/a> and <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flifepointhealth.net%2Fbehavioral-health&amp;esheet=52947157&amp;newsitemid=20221018005917&amp;lan=en-US&amp;anchor=Lifepoint+Behavioral+Health&amp;index=3&amp;md5=dcce9839169f06c41830fdcb7e25e2c4\" rel=\"nofollow noopener\" shape=\"rect\">Lifepoint Behavioral Health<\/a>, respectively.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20221018005917\/en\/1605738\/5\/Lifepoint_Health_with_Tag_%28full_color%29.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221018005917\/en\/1605738\/21\/Lifepoint_Health_with_Tag_%28full_color%29.jpg\"><\/a><\/p>\n<p>\n\u201cLifepoint has evolved significantly since our founding in 1999, but we have always been a company with a heart, a strong mission and a compassionate culture with a sharp focus on delivering the highest quality care for our patients,\u201d David Dill, chairman and chief executive officer of Lifepoint Health. \u201cWe are pleased to introduce a new brand that more clearly portrays our culture and purpose, the attributes of our growing business today and our aspirations for the future.\u201d\n<\/p>\n<p>\nThe heart icon is rich with symbolism. It represents Lifepoint\u2019s caring and inclusive culture and its mission of <i>making communities healthier. <\/i>At the center of the heart is one dot that is larger than the rest, representing the company\u2019s commitment to patient-centered care. And the icon\u2019s vibrant spectrum of colors conveys movement, representing Lifepoint\u2019s focus on innovating and shaping the future of healthcare delivery.\n<\/p>\n<p>\nThe individual dots making up the heart represent:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nLifepoint\u2019s nearly 50,000 employees working together toward a shared mission;\n<\/li>\n<li>\nThe distinct business lines and points of care that make up Lifepoint\u2019s diversified network, including community hospitals, rehabilitation and behavioral health hospitals and other sites of care including rehabilitation units, outpatient centers and post-acute facilities; and\n<\/li>\n<li>\nThe company\u2019s strong partnerships and philosophy of working together with like-minded organizations to advance healthcare and keep patients close to home.\n<\/li>\n<\/ul>\n<p>\nOver time, <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flifepointhealth.net%2Flocations&amp;esheet=52947157&amp;newsitemid=20221018005917&amp;lan=en-US&amp;anchor=Lifepoint%26%238217%3Bs+facilities&amp;index=4&amp;md5=f7f039a1e3d2df8d052ca6ba53a8903b\" rel=\"nofollow noopener\" shape=\"rect\">Lifepoint\u2019s facilities<\/a> will be rebranded to incorporate the heart icon, beginning with Paris Regional Medical Center \u2013 an acute care facility located in Paris, Texas.\n<\/p>\n<p>\nIn addition to its new icon, the company introduced \u201cGreat care lives here\u201d as its brand promise, as well as a subtle change to the spelling of its name with a lowercase letter \u201cp\u201d in Lifepoint.\n<\/p>\n<p>\nTo learn more about the company and its new brand, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.lifepointhealth.net&amp;esheet=52947157&amp;newsitemid=20221018005917&amp;lan=en-US&amp;anchor=www.lifepointhealth.net&amp;index=5&amp;md5=d6cd41196513dfa3d76bc1295460d3ec\" rel=\"nofollow noopener\" shape=\"rect\">www.lifepointhealth.net<\/a>.\n<\/p>\n<p>\n<strong><span class=\"bwuline\">About Lifepoint Health<\/span><\/strong>\n<\/p>\n<p>\nLifepoint Health is a leading healthcare provider that serves patients, clinicians, communities and partner organizations across the healthcare continuum. Driven by a mission of <i>making communities healthier<\/i><b><sup>\u00ae<\/sup><\/b>, the company has a growing diversified healthcare delivery network comprised of more than 50,000 dedicated employees, 62 community hospital campuses, more than 30 rehabilitation and behavioral health hospitals and 170 additional sites of care, including managed acute rehabilitation units, outpatient centers and post-acute care facilities. Through its innovation strategy, Lifepoint Forward, the company is developing meaningful solutions to enhance quality, increase access to care, and improve value across the Lifepoint footprint and communities across the country.\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\nEmily Serck<br \/>\n<br \/>VP, Communications<br \/>\n<br \/><a target=\"_blank\" href=\"&#x6d;&#97;&#x69;&#x6c;&#116;&#x6f;&#58;L&#x6f;&#103;a&#x6e;&#46;S&#x69;&#109;m&#x6f;&#110;&#x73;&#x40;&#108;&#x70;&#x6e;&#116;&#x2e;&#110;e&#x74;\" rel=\"nofollow noopener\" shape=\"rect\">&#x45;m&#x69;&#108;&#x79;&#46;&#x53;&#x65;r&#x63;&#107;&#x40;&#108;&#x70;&#110;t&#x2e;&#110;&#x65;&#116;<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Company\u2019s brand identity reflects its compassionate culture, focus on innovation, and growth as a diversified healthcare delivery network BRENTWOOD, Tenn.&#8211;(BUSINESS WIRE)&#8211;Lifepoint Health\u00ae, a diversified healthcare delivery network dedicated to its mission of making communities healthier\u00ae, today announced that it has launched a new company brand. Anchored by a vibrant, heart-shaped icon, the brand will visually &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/lifepoint-health-unveils-symbolic-new-brand\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-49757","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifepoint Health Unveils Symbolic New Brand - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/lifepoint-health-unveils-symbolic-new-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifepoint Health Unveils Symbolic New Brand - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Company\u2019s brand identity reflects its compassionate culture, focus on innovation, and growth as a diversified healthcare delivery network BRENTWOOD, Tenn.&#8211;(BUSINESS WIRE)&#8211;Lifepoint Health\u00ae, a diversified healthcare delivery network dedicated to its mission of making communities healthier\u00ae, today announced that it has launched a new company brand. 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