{"id":49966,"date":"2022-10-24T11:02:03","date_gmt":"2022-10-24T09:02:03","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/social-media-use-for-medical-device-companies-2022-thematic-research-report-researchandmarkets-com\/"},"modified":"2022-10-24T11:02:03","modified_gmt":"2022-10-24T09:02:03","slug":"social-media-use-for-medical-device-companies-2022-thematic-research-report-researchandmarkets-com","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/social-media-use-for-medical-device-companies-2022-thematic-research-report-researchandmarkets-com\/","title":{"rendered":"Social Media Use for Medical Device Companies: 2022 Thematic Research Report – ResearchAndMarkets.com"},"content":{"rendered":"
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DUBLIN–(BUSINESS WIRE)–The “Social Media in Medical Devices – Thematic Research”<\/a> report has been added to ResearchAndMarkets.com’s<\/strong> offering.\n<\/p>\n

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\nThis report will explore the trends behind social media in the medical device industry and provide an industry analysis of the market and competitive landscape.\n<\/p>\n

\nThis report identifies companies most likely to succeed in a world filled with disruptive threats. Inside, we predict how each theme will evolve and identify the leading and disrupting companies.\n<\/p>\n

\nDigital technology is continuously becoming more accessible, driving the growth of internet and social media users at about 9.2% year-over-year. With 61% of the total population as social media users, people are turning to social media to connect with one another, form communities, and seek information. The publisher expects that as social media becomes an integral part of people’s lives, it will also become essential in driving the growth of the medical device industry.\n<\/p>\n

\nSocial media’s ad-funded business model is unsustainable<\/strong>\n<\/p>\n

\nSocial media companies will increasingly diversify away from their ad-funded business model, which regulators have attacked. Companies like Facebook and Google stand accused of using ad-targeting techniques that prioritize profit over respect for user’s privacy and content quality. They are also accused of acting as gatekeepers around access to personal data to the detriment of smaller players in the online advertising sector.\n<\/p>\n

\nSocial media companies face a dilemma<\/strong>\n<\/p>\n

\nIn pursuing their super-app aspirations, social media companies could end up attracting even more regulatory scrutiny. They are viewed as data monopolies in whichever sector they move into, increasingly at odds with antitrust and data privacy regulations.\n<\/p>\n

\nReasons to Buy<\/strong>\n<\/p>\n