{"id":50812,"date":"2022-11-14T15:02:26","date_gmt":"2022-11-14T14:02:26","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/twilio-unveils-segment-for-healthcare-life-sciences-to-break-down-data-silos-and-enable-proactive-customized-care-across-the-patient-journey\/"},"modified":"2022-11-14T15:02:26","modified_gmt":"2022-11-14T14:02:26","slug":"twilio-unveils-segment-for-healthcare-life-sciences-to-break-down-data-silos-and-enable-proactive-customized-care-across-the-patient-journey","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/twilio-unveils-segment-for-healthcare-life-sciences-to-break-down-data-silos-and-enable-proactive-customized-care-across-the-patient-journey\/","title":{"rendered":"Twilio Unveils Segment for Healthcare &amp; Life Sciences to Break Down Data Silos and Enable Proactive, Customized Care Across the Patient Journey"},"content":{"rendered":"<div>\n<p class=\"bwalignc\">\n<i>Segment\u2019s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes<\/i>\n<\/p>\n<p>SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.twilio.com%2F&amp;esheet=52966998&amp;newsitemid=20221114005100&amp;lan=en-US&amp;anchor=Twilio&amp;index=1&amp;md5=dc20589624aef8b11f2715e9e62d6062\" rel=\"nofollow noopener\" shape=\"rect\">Twilio<\/a> (NYSE: TWLO) (LTSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today\u2019s leading brands, today announced the general availability of Twilio Segment for Healthcare &amp; Life Sciences, a HIPAA-eligible customer data platform (CDP) that can improve patients\u2019 experiences and health outcomes by unifying Protected Health Information (PHI) data across their entire care journey.\n<\/p>\n<p>\nToday\u2019s top healthcare companies \u2014 providers, health insurers, biotech, pharmaceutical, and digital health companies \u2014 are focused on improving the end-to-end patient experience. But current data solutions lack the ability to merge offline and online PHI data making it impossible for healthcare organizations to provide real-time, intelligent and personalized support. Now, these organizations have the power to connect in-person visits such as doctor and pharmacy visits, with digital touchpoints across the web, patient portal or mobile app, and communication channels such as phone, chat, video and email, to deliver personalized journeys based on patients\u2019 specific and constantly evolving medical and personal needs.\n<\/p>\n<p>\n<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fhealthfirst.org%2F&amp;esheet=52966998&amp;newsitemid=20221114005100&amp;lan=en-US&amp;anchor=Healthfirst&amp;index=2&amp;md5=f62a44c790148fbc6660c884f3406c38\" rel=\"nofollow noopener\" shape=\"rect\">Healthfirst<\/a>, one of the largest not-for-profit health insurers in the U.S. and the largest in New York, has been a great partner in pioneering the use of Twilio Segment\u2019s HIPAA-eligible CDP to enable them to leverage first-party member data to build stronger relationships with their members in various ways, including:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nInstantly resolving a prescription denial by reaching out proactively to a member before they\u2019ve even left the pharmacy\n<\/li>\n<li>\nDetermining if a patient is adhering to their medication with real-time pickup history and identifying who needs assistance \u2013 which is critical for chronic care like cancer and diabetes\n<\/li>\n<li>\nEnsuring that a patient is attending annual health checkups and health visits, ingesting those events and orchestrating the next best action via SMS or phone call with a health advocate\n<\/li>\n<li>\nLeveraging customer data coming into Twilio Flex and Twilio Segment to inform products and features for mobile and web apps\n<\/li>\n<\/ul>\n<p>\n\u201cPeople have come to expect personalized and convenient customer experiences in nearly every aspect of their lives except healthcare where a patient\u2019s health and well-being is at stake,\u201d said Sandip Chandarana, Associate Vice President of Application Development at Healthfirst. \u201cTwilio\u2019s Customer Engagement Platform enables Healthfirst to challenge that norm by providing a comprehensive and real-time view of our members\u2019 care journey. With Twilio Segment\u2019s HIPAA-eligible CDP and Twilio\u2019s programmable contact center, Flex, we can offer more customized care options, proactively connect with patients for preventive care and real-time assistance, and build specific features derived by members\u2019 customer data that can improve their experience and health outcomes.\u201d\n<\/p>\n<p>\n\u201cDigital experiences in every industry are setting expectations. Old methods are no longer acceptable in any industry,\u201d said Natalie Schibell, Vice President and Research Director at Forrester. \u201cHealthcare, a previously pen-and-paper industry, collected only a few data points a year. With the help of new analytics technologies, healthcare organizations now collect hundreds, even thousands, of data points a day to further inform patient care. This data has helped evolve care to deliver faster and more accurate diagnoses.\u201d (&#8220;Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.&#8221;)\n<\/p>\n<p>\n\u201cWith Twilio Segment for Healthcare &amp; Life Sciences, healthcare organizations can now utilize data siloed in legacy tools that they had access to, but were not able to truly use,\u201d said Erik Wagner, Global Lead of Healthcare at Twilio. \u201cThe real challenge for these organizations has been to unify data that resides in multiple systems, in real-time, and pull it together into a secure platform that protects the patient\u2019s privacy. Twilio Segment\u2019s HIPAA-eligible CDP makes it easy for any type of healthcare organization to collect insights across all of the patient\u2019s touchpoints within their organization, and use that data to streamline processes, create better patient engagement, and improve health outcomes at scale.\u201d\n<\/p>\n<p>\nTwilio Segment for Healthcare &amp; Life Sciences is now generally available. To learn more, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.segment.com%2Findustry%2Fhealthcare%2F&amp;esheet=52966998&amp;newsitemid=20221114005100&amp;lan=en-US&amp;anchor=www.segment.com%2Findustry%2Fhealthcare%2F&amp;index=3&amp;md5=46b658c1f7c6b7d067fbb0538e96b38b\" rel=\"nofollow noopener\" shape=\"rect\">www.segment.com\/industry\/healthcare\/<\/a>.\n<\/p>\n<p>\n<b>About Twilio<\/b>\n<\/p>\n<p>\nToday&#8217;s leading companies trust Twilio&#8217;s Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO) (LTSE: TWLO), visit: <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.twilio.com&amp;esheet=52966998&amp;newsitemid=20221114005100&amp;lan=en-US&amp;anchor=www.twilio.com&amp;index=4&amp;md5=9695ac7cabc3fce73cd2e839bd35dd6f\" rel=\"nofollow noopener\" shape=\"rect\">www.twilio.com<\/a>.\n<\/p>\n<p>\n<b>About Twilio Segment<\/b>\n<\/p>\n<p>\nTwilio Segment\u2019s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it\u2019s the world\u2019s #1 CDP for 2021 market share. Using Twilio Segment, companies can collect, unify and route their customer data into any system where it\u2019s needed to better understand their customers and create seamless, compelling experiences in real-time. Tens of thousands of companies, including FOX, IBM, Intuit, and Levi\u2019s use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsegment.com&amp;esheet=52966998&amp;newsitemid=20221114005100&amp;lan=en-US&amp;anchor=https%3A%2F%2Fsegment.com&amp;index=5&amp;md5=395fecef3f30b8a78e14282ec5701f7d\" rel=\"nofollow noopener\" shape=\"rect\">https:\/\/segment.com<\/a>.\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\nAmanda Ramos<br \/>\n<br \/><a target=\"_blank\" href=\"m&#97;&#x69;&#x6c;&#x74;o&#58;&#112;&#x72;&#x65;s&#115;&#64;&#x74;&#x77;il&#105;&#x6f;&#x2e;&#x63;o&#109;\" rel=\"nofollow noopener\" shape=\"rect\">&#112;&#x72;&#101;&#x73;&#115;&#x40;t&#x77;i&#108;&#x69;&#111;&#x2e;&#99;&#x6f;m<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Segment\u2019s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Twilio (NYSE: TWLO) (LTSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today\u2019s leading brands, today announced the general availability of Twilio Segment &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/twilio-unveils-segment-for-healthcare-life-sciences-to-break-down-data-silos-and-enable-proactive-customized-care-across-the-patient-journey\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-50812","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twilio Unveils Segment for Healthcare &amp; Life Sciences to Break Down Data Silos and Enable Proactive, Customized Care Across the Patient Journey - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/twilio-unveils-segment-for-healthcare-life-sciences-to-break-down-data-silos-and-enable-proactive-customized-care-across-the-patient-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twilio Unveils Segment for Healthcare &amp; Life Sciences to Break Down Data Silos and Enable Proactive, Customized Care Across the Patient Journey - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Segment\u2019s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Twilio (NYSE: TWLO) (LTSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today\u2019s leading brands, today announced the general availability of Twilio Segment ... 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