{"id":51045,"date":"2022-11-18T17:02:40","date_gmt":"2022-11-18T16:02:40","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/home-healthcare-provider-cera-further-invests-in-its-technology-and-data-insights-to-reduce-the-cost-of-healthcare-by-over-10-fold\/"},"modified":"2022-11-18T17:02:40","modified_gmt":"2022-11-18T16:02:40","slug":"home-healthcare-provider-cera-further-invests-in-its-technology-and-data-insights-to-reduce-the-cost-of-healthcare-by-over-10-fold","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/home-healthcare-provider-cera-further-invests-in-its-technology-and-data-insights-to-reduce-the-cost-of-healthcare-by-over-10-fold\/","title":{"rendered":"Home Healthcare Provider, Cera, Further Invests in its Technology and Data Insights to Reduce the Cost of Healthcare by Over 10-fold"},"content":{"rendered":"<div>\n<p>LONDON&#8211;(BUSINESS WIRE)&#8211;<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcerahq.com%2F&amp;esheet=52972840&amp;newsitemid=20221118005376&amp;lan=en-US&amp;anchor=Cera&amp;index=1&amp;md5=84a9318938f60a9d662eec3904c3f496\" rel=\"nofollow noopener\" shape=\"rect\">Cera<\/a>, Europe\u2019s largest provider of digital-first home healthcare, today announces that it is further investing in its technology and data insights as winter approaches. As a result, Cera\u2019s tech-enabled home care is reducing the cost of healthcare by over 10-fold.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20221118005376\/en\/1642764\/5\/Cera_Logo_PNG.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221118005376\/en\/1642764\/21\/Cera_Logo_PNG.jpg\"><\/a><\/p>\n<p>\nThe news follows concerns that this winter could be the worst on record for global health services, as doctors warn of a <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwvutoday.wvu.edu%2Fstories%2F2022%2F11%2F02%2Fas-respiratory-illnesses-increase-wvu-experts-share-information-to-prevent-possible-tridemic&amp;esheet=52972840&amp;newsitemid=20221118005376&amp;lan=en-US&amp;anchor=%26%238216%3Btridemic%26%238217%3B&amp;index=2&amp;md5=02156c883eaaf354c86e7771b442567a\" rel=\"nofollow noopener\" shape=\"rect\">\u2018tridemic\u2019<\/a> with the health sector simultaneously managing an uptick in flu-related illnesses, COVID-19 and respiratory syncytial virus (RSV).\n<\/p>\n<p>\nCera\u2019s technology works by using its team of 10,000 carers and nurses to collect patient symptoms and health data during at-home appointments, which its artificial intelligence algorithms then use to predict deterioration in conditions, triggering earlier health interventions to prevent people becoming unwell.\n<\/p>\n<p>\nThis technology has already been proven to reduce hospitalisation rates by an unprecedented 52%, predicted up to 80% of hospitalisations seven days in advance, reduced patient falls by ~17%, urinary problems by ~47%, infections by ~15% and also helped to improve medication and prescription compliance in older patients by 35%.\n<\/p>\n<p>\nNurses and carers collate an elderly person\u2019s symptoms, medication, nutrition, daily activity, and sleeping patterns into the app on a daily basis during in-person home care visits.\n<\/p>\n<p>\nThrough first-of-its-kind AI and machine learning software, Cera\u2019s app monitors these data points and has the ability to automatically detect worsening conditions 30x faster than traditional methods &#8211; reducing the diagnosis rate for flu, for instance, from days to potentially just minutes.\n<\/p>\n<p>\nThis means that the onset of illnesses such as flu, colds, respiratory issues, or an increase in heart rate or blood pressure can be detected and treated much earlier, and in an older person&#8217;s own home rather than a hospital or surgery.\n<\/p>\n<p>\nCera\u2019s technology will inevitably be invaluable to the wider health services in the run-up to winter as COVID and flu rates increase. Cera continues to invest in its technology as part of its mission to keep people healthy at home.\n<\/p>\n<p>\n<b>Commenting on the technology, Cera\u2019s Director of Data, Nathan Windle, said:<\/b> <i>\u201cAs the UK, and arguably the globe, makes its way out of the pandemic, it\u2019s critical that we continue to invest in technology that will help our elderly communities to live healthier, longer lives at home. By empowering our network through AI, machine learning and additional technologies we can support and protect our community through what promises to be a difficult winter ahead for the health and social care sector.\u201d<\/i>\n<\/p>\n<p>\nCera recently announced that it is expediting the hiring of 5,000 carers to help plug the talent gap in the sector &#8211; head to ceracare.co.uk to apply.\n<\/p>\n<p class=\"bwalignc\">\n&#8211; <b>Ends <\/b><i>&#8211;<\/i>\n<\/p>\n<p>\n<b>About Cera:<\/b>\n<\/p>\n<p>\nCera is a digital-first home healthcare company delivering care, nursing, telehealth and repeat prescriptions. Cera\u2019s mission is to empower patients to live longer, better lives in the comfort of their own homes, saving the need to go to hospital. Cera has grown 100-fold in less than three years -making it one of the fastest growing businesses in Europe.\n<\/p>\n<p>\nCera\u2019s team of carers and nurses have delivered 30+ million at-home care appointments, visiting over 20,000 patients a day, on behalf of 300 NHS and Local Governments &#8211; equivalent in capacity to 40 NHS hospitals or 1,000 care homes. Cera\u2019s technology is also used by over 2,000 care businesses that collectively deliver over 1 million at-home appointments per week.\n<\/p>\n<p>\nCera was co-founded by entrepreneur, physician and policy expert Dr Ben Maruthappu MBE, and its Advisory Board is Chaired by Sir David Behan, the former CEO of the Care Quality Commission. Cera\u2019s technology and network have been recognised by industry awards including Deloitte Fast 50 (#8 in 2021, #26 in 2020), Sunday Times Fast Track, Home Care Awards\u2019 Most Outstanding Home Care Provider. Ben was named as a finalist in Ernst &amp; Young\u2019s Entrepreneur of the Year Awards 2021.\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\nBronwyn McCabe<br \/>\n<br \/><a target=\"_blank\" href=\"&#x6d;&#x61;&#105;&#108;to&#x3a;&#x62;&#x72;&#111;nw&#x79;&#x6e;&#x2e;&#109;&#99;c&#x61;&#x62;&#x65;&#64;&#99;e&#x72;&#x61;&#x63;&#97;&#114;e&#46;&#x63;&#x6f;&#x2e;&#117;k\" rel=\"nofollow noopener\" shape=\"rect\">&#x62;r&#x6f;&#110;&#x77;&#121;&#x6e;&#x2e;m&#x63;&#99;&#x61;&#98;&#x65;&#64;c&#x65;&#114;&#x61;&#99;&#x61;&#114;e&#x2e;&#99;&#x6f;&#46;&#x75;&#107;<\/a><br \/>07512037470\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>LONDON&#8211;(BUSINESS WIRE)&#8211;Cera, Europe\u2019s largest provider of digital-first home healthcare, today announces that it is further investing in its technology and data insights as winter approaches. As a result, Cera\u2019s tech-enabled home care is reducing the cost of healthcare by over 10-fold. The news follows concerns that this winter could be the worst on record for &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/home-healthcare-provider-cera-further-invests-in-its-technology-and-data-insights-to-reduce-the-cost-of-healthcare-by-over-10-fold\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-51045","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home Healthcare Provider, Cera, Further Invests in its Technology and Data Insights to Reduce the Cost of Healthcare by Over 10-fold - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/home-healthcare-provider-cera-further-invests-in-its-technology-and-data-insights-to-reduce-the-cost-of-healthcare-by-over-10-fold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Healthcare Provider, Cera, Further Invests in its Technology and Data Insights to Reduce the Cost of Healthcare by Over 10-fold - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"LONDON&#8211;(BUSINESS WIRE)&#8211;Cera, Europe\u2019s largest provider of digital-first home healthcare, today announces that it is further investing in its technology and data insights as winter approaches. 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