{"id":51855,"date":"2022-12-12T15:02:23","date_gmt":"2022-12-12T14:02:23","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/ouai-launches-anti-dandruff-shampoo\/"},"modified":"2022-12-12T15:02:23","modified_gmt":"2022-12-12T14:02:23","slug":"ouai-launches-anti-dandruff-shampoo","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/ouai-launches-anti-dandruff-shampoo\/","title":{"rendered":"OUAI Launches Anti-Dandruff Shampoo"},"content":{"rendered":"
\n

\nThe brand\u2019s latest product is their first to contain an FDA approved OTC ingredient and is clinically proven to reduce dandruff symptoms of flaking and irritation while leaving hair feeling clean and soft.<\/i><\/b>\n<\/p>\n

LOS ANGELES–(BUSINESS WIRE)–OUAI<\/i><\/b>, the award winning hair care and lifestyle brand founded by Jen Atkin, announces the launch of Anti-Dandruff Shampoo<\/i><\/b>, the brand\u2019s first product offering containing an FDA approved ingredient, 2% salicylic acid. The gentle formula works to reduce flaking, itching, and irritation associated with dandruff that leaves hair feeling clean and soft, while also smelling good.\n<\/p>\n

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\nWith key ingredients such as salicylic acid and propanediol caprylate, Anti-Dandruff Shampoo<\/i><\/b> provides relief from dandruff symptoms and minimizes dandruff-causing bacteria by creating a diversion to break down the bacteria and soothe the scalp. Gentle surfactants and conditioning agents keep the hair clean, while the CAPE TOWN scent adds a refreshing and calming aroma. OUAI\u2019s Anti-Dandruff Shampoo<\/i><\/b> is free of SLS, SLES, parabens, phthalates, and animal testing, and is safe for color-treated hair, chemically treated hair, keratin treatments, and brazilian blowouts.\n<\/p>\n

\n\u201cOur goal with Anti-Dandruff Shampoo<\/i><\/b> is to break the stigma of dandruff,\u201d says OUAI<\/i><\/b> founder Jen Atkin. \u201cOne in five people has dandruff, yet it\u2019s still very taboo to talk about it. We are here to take the shame, embarrassment and discomfort out of having dandruff. From our formulation and clinicals, packaging, campaign, and especially fragrance, we are here to help you stop being flakey.\u201d\n<\/p>\n

\nMany dandruff-specific shampoos on the market carry an unpleasant medicinal scent with unfavorable packaging. However, OUAI\u2019s Anti-Dandruff Shampoo<\/i><\/b> is a treatment shampoo created in a different way to treat dandruff. Anti-Dandruff Shampoo\u2019s<\/i><\/b> CAPE TOWN scent is one of the brand\u2019s newest fragrances with top notes of ginger, basil, and spearmint to create a spa-like experience while addressing the scalp\u2019s most pressing needs. In a consumer study of 103 participants over 28 days, 92% of users reported that their dandruff had improved after using Anti-Dandruff Shampoo. As with all of OUAI\u2019s products, consistency and proper application are key to seeing results.\n<\/p>\n

\nO<\/i>UAI <\/i><\/b>recommends <\/b>incorporating Anti-Dandruff Shampoo<\/i><\/b> into your hair routine 2-3 times a week to introduce the OTC ingredient, salicylic acid, into the hair care routine. Start with your favorite OUAI Shampoo<\/i><\/b>, follow with Anti-Dandruff Shampoo<\/i><\/b>, and finish with your OUAI Conditioner<\/i><\/b>. Make sure to massage the Anti-Dandruff Shampoo <\/i><\/b>into your scalp and let sit on for 5 minutes before rinsing for the key ingredients to work all-the-OUAI.\n<\/p>\n

\nOUAI\u2019s Anti-Dandruff Shampoo<\/i><\/b> has the same minimalist look as the rest of OUAI\u2019s daily products and is made from PCR and 100% recyclable. OUAI Anti-Dandruff Shampoo<\/i><\/b> provides a pleasant aesthetic ready to sit out in the open. Anti-Dandruff Shampoo<\/i><\/b> will be available starting December 13th, 2022 at TheOUAI.com<\/a> and select retailers for $36 (10 fl oz\/300 ml). For more information, visit TheOUAI.com<\/a> or follow @theouai<\/a> on Instagram.\n<\/p>\n

\nABOUT OUAI<\/span><\/b>\n<\/p>\n

\nOUAI is a luxury hair, body and lifestyle brand that creates products made with good-for-you ingredients and signature scents for every hair and skin type. Founded by celebrity stylist Jen Atkin in 2016, OUAI\u2019s goal is to democratize beauty and develop a line for real life and real people. A slang version of the French affirmative \u201coui,\u201d OUAI evokes a cool and casual vibe that has attracted a roster of star clients and 2M+ Instagram followers. Cruelty-, paraben-, and sulfate-free, OUAI\u2019s carefully crafted essentials nourish hair and skin from the inside out \u2014 no glam squad needed. OUAI is here to give you the confidence to win life your OUAI with products you can relate to, finally. Shop TheOUAI.com<\/a> and join the community @theouai<\/a> to be part of the conversation.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nLauren O\u2019Connor
\n
lauren@chasencreative.com<\/a>
OUAI@chasencreative.com<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The brand\u2019s latest product is their first to contain an FDA approved OTC ingredient and is clinically proven to reduce dandruff symptoms of flaking and irritation while leaving hair feeling clean and soft. LOS ANGELES–(BUSINESS WIRE)–OUAI, the award winning hair care and lifestyle brand founded by Jen Atkin, announces the launch of Anti-Dandruff Shampoo, the … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-51855","6":"format-standard","7":"category-industry"},"yoast_head":"\nOUAI Launches Anti-Dandruff Shampoo - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/ouai-launches-anti-dandruff-shampoo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OUAI Launches Anti-Dandruff Shampoo - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"The brand\u2019s latest product is their first to contain an FDA approved OTC ingredient and is clinically proven to reduce dandruff symptoms of flaking and irritation while leaving hair feeling clean and soft. LOS ANGELES–(BUSINESS WIRE)–OUAI, the award winning hair care and lifestyle brand founded by Jen Atkin, announces the launch of Anti-Dandruff Shampoo, the ... 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