{"id":52052,"date":"2022-12-15T19:02:14","date_gmt":"2022-12-15T18:02:14","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/mindful-drinking-alcohol-moderation-company-sunnyside-launches-dryish-january-challenge-initiative-along-with-new-ios-app-and-member-community\/"},"modified":"2022-12-15T19:02:14","modified_gmt":"2022-12-15T18:02:14","slug":"mindful-drinking-alcohol-moderation-company-sunnyside-launches-dryish-january-challenge-initiative-along-with-new-ios-app-and-member-community","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/mindful-drinking-alcohol-moderation-company-sunnyside-launches-dryish-january-challenge-initiative-along-with-new-ios-app-and-member-community\/","title":{"rendered":"Mindful Drinking & Alcohol Moderation Company Sunnyside Launches Dry(ish) January Challenge Initiative, Along With New iOS App and Member Community"},"content":{"rendered":"
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\nNow servings tens of thousands of active members, Sunnyside is leading the charge in bringing non-abstinence based options for those seeking to change their drinking habits in 2023\n<\/p>\n

SAN FRANCISCO–(BUSINESS WIRE)–#mindfuldrinking<\/a>–In the lead up to New Year’s Resolution season for 2023, Sunnyside today launched its Dry(ish) January Challenge initiative, providing a flexible system for anyone considering a drinking reset to kick off 2023. Unlike other January challenges, Sunnyside gives options for reduced consumption without completely abstaining, providing a better fit option for those not interested in an all-or-nothing approach. Sunnyside also announces the launch of its iOS app and member community, providing a delightful mobile and social experience to power the January challenge.\n<\/p>\n

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\nEvery year millions of Americans commit to resolutions for the New Year, including improving their habits around alcohol by trying to go dry for the entire month of January. In a recent survey conducted by Sunnyside, the company discovered that 85% of members were likely to start 2023 off with some sort of challenge around alcohol, but 73% wanted an option other than complete sobriety.\n<\/p>\n

\nRespondents expressed interest in a challenge focused on improving overall health and building better drinking habits rather than giving up alcohol completely. They were interested in more of a \u201cDryish\u201d January.\n<\/p>\n

\nSunnyside\u2019s new Dry(ish) January feature provides anyone who drinks with the opportunity to establish their own personalized goals for their January 2023 alcohol resolution, without the pressure to quit entirely. During the month, Sunnyside\u2019s app and team of coaches help keep members accountable and motivated.\n<\/p>\n

\n\u201c30 million U.S. adults will participate in challenges to reset their relationship to alcohol in January,\u201d said Sunnyside founder Nick Allen, \u201cbut there\u2019s a risk that the unrealistic expectations of these challenges will leave people feeling disappointed in themselves and possibly on a path to give up, or succeed but end up drinking more in February. Our new Dry(ish) January empowers people to choose a challenge that fits their goals, then enter February with a more sustainable plan in place.\u201d\n<\/p>\n

\nVideo overview: https:\/\/www.youtube.com\/watch?v=B9ClnZeCTzM<\/a>\n<\/p>\n

\nDry(ish) January – How it Works:<\/b>\n<\/p>\n

\nTo get started with Sunnyside\u2019s Dry(ish) January challenge, interested consumers can visit https:\/\/www.sunnyside.co\/dryish-january<\/a> and choose one of the following challenges:\n<\/p>\n