{"id":52999,"date":"2023-01-17T18:02:14","date_gmt":"2023-01-17T17:02:14","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/zoa-energy-looks-to-fuel-something-bigger-with-new-brand-campaign-visual-identity-new-flavor-rollout-and-product-enhancements\/"},"modified":"2023-01-17T18:02:14","modified_gmt":"2023-01-17T17:02:14","slug":"zoa-energy-looks-to-fuel-something-bigger-with-new-brand-campaign-visual-identity-new-flavor-rollout-and-product-enhancements","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/zoa-energy-looks-to-fuel-something-bigger-with-new-brand-campaign-visual-identity-new-flavor-rollout-and-product-enhancements\/","title":{"rendered":"ZOA Energy Looks to \u2018Fuel Something Bigger\u2019 With New Brand Campaign, Visual Identity, New Flavor Rollout and Product Enhancements"},"content":{"rendered":"
\n

\nThe better-for-you energy drink doubles marketing investment and flavor line-up, infusing newness both in and on the can to enhance the consumer experience<\/i>\n<\/p>\n

WASHINGTON–(BUSINESS WIRE)–After an incredible year in 2022, with over $100 million dollars in sales and +138% growth versus 2021, ZOA Energy<\/a> launches a new campaign – \u201cFuel Something Bigger.\u201d The \u201cFuel Something Bigger\u201d platform will connect and inspire all of ZOA\u2019s initiatives and is crafted to reflect the ethos and passions of their founders – Dwayne Johnnson, Dany Garcia, John Shulman and Dave Rienzi – each of whom is top in their field as world class business people and athletes.\n<\/p>\n

<\/a>
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\nWith \u201cFuel Something Bigger,\u201d ZOA is looking to inspire the way people are consuming and using energy, directing consumers to reach their full potential, to grow, inspire others, set new goals and start a movement beyond themselves. Throughout 2023, the brand will more than double its marketing investment, focusing on this new campaign and shopper marketing efforts through a variety of channels including digital, out-of-home, and paid social media. ZOA will also be popping up at various activations throughout the year, including a partnership with the XFL, influencer programming, social contests, seasonal promotions, and experiential pop-up moments.\n<\/p>\n

\n\u201cWe are passionate about what we\u2019re building with ZOA, and fueling something bigger with our enhanced product and bold new design,\u201d says Dwayne Johnson, Co-Founder and Chief Energy Officer. \u201cWe are building a passionate and motivated ZOA community and we\u2019re inspired to help people reach their full potential, with ZOA energy being one of the catalysts for them to do so.\u201d\n<\/p>\n

\nThe 2023 plans include product enhancements, fresh new flavors, and a reinvigorated can design, all to fuel your energy before you even pop the top. The new can identity, designed by R\/GA, features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce. Each 12 oz serving features 160mg of natural caffeine and 90mg of Vitamin C (100% DV), offering consumers more \u2018good-for-you\u2019 energy than ever before. ZOA and ZOA+ pre-workout supplement offer unmatched hydration, immunity support and antioxidants, and a B-vitamin energy blend.\n<\/p>\n

\n\u201cZOA was founded to positively energize the world, giving people the better-for-you boost they need to get more out of their lives,\u201d says Dany Garcia, Co-Founder and Chief Visionary Officer. \u201cZOA proved to be one of the fastest growing energy drinks of 2022 surpassing our expectations of how quickly we could have an impact in this very competitive category. This campaign isn\u2019t just about ZOA\u2019s new look and feel, it\u2019s about enhancing our deliverables to our ZOA consumer and setting the pace for what\u2019s next.\u201d\n<\/p>\n

\nZOA will double the flavor variety, launching four new flavors into its everyday offering – ZOA Frosted Grape, Strawberry Watermelon, and Cherry Limeade and ZOA+ pre-workout supplement in Coconut Lemonade – all debuting in the new cans and packaging. These bold new flavors add to the growing lineup of existing ZOA fan-favorites such as Tropical Punch, White Peach, Wild Orange, Pineapple Coconut, and Super Berry, and ZOA+ pre-workout supplement varieties such as Pineapple Passionfruit, Orange Grapefruit, and Blackberry Acai.\n<\/p>\n

\n\u201cIt is of utmost importance that our formulas be highly functional and delicious,\u201d explains Dave Rienzi, Co-Founder and Chief Health Officer. \u201cWith our updated 12 oz. ZOA formulation, we deliver more energy with every can for your daily life and to fuel something even bigger. Additionally, we couldn\u2019t be more excited for our new visual identities to get into the hands of our loyal customers and reach new consumers as we continue our expansion into additional markets and territories.\u201d\n<\/p>\n

\n\u201c\u2018Fuel Something Bigger\u2019 is much more than a marketing campaign – it’s truly our brand ethos,\u201d says John Shulman, Co-Founder and Chief Positivity Officer. \u201cThe healthy energy drink category has experienced massive growth over the last two years and ZOA is setting the pace. We’re also listening to our consumer. We’re being accountable to them every day, offering continuous innovation and a product line that can easily integrate into their lives and drive them forward.\u201d\n<\/p>\n

\nZOA and ZOA+ pre-workout supplement are available on ZOAEnergy.com<\/a> and Amazon, and nationwide at major U.S. retailers such as Costco, Walmart, Publix, and more, as well as Costco in Canada. More locations will be rolling out in Canada beginning in April.\n<\/p>\n

\nAbout ZOA Energy<\/span><\/b>\n<\/p>\n

\nZOA Energy is here to activate the world\u2019s potential: giving people the fuel they need to show up as their best selves. Developed by strength and conditioning coach, Dave Rienzi; global icon and businessman, Dwayne Johnson; global entrepreneur and chairwoman, Dany Garcia; and entrepreneur and investor, John Shulman, ZOA is taking the category to new heights. The ZOA portfolio features both better-for-you energy drinks and a pre-workout supplement\u2013\u2013all of which are made with high quality ingredients, natural flavors and colors, and natural caffeine from green tea and green coffee for clean energy. For more information, please visit ZOAEnergy.com<\/a>. Follow us on Twitter<\/a>, Instagram<\/a> and Facebook<\/a>.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nZOA Energy<\/span><\/b>
The 5th Column
\n
zoa@the5thcolumnpr.com<\/a>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The better-for-you energy drink doubles marketing investment and flavor line-up, infusing newness both in and on the can to enhance the consumer experience WASHINGTON–(BUSINESS WIRE)–After an incredible year in 2022, with over $100 million dollars in sales and +138% growth versus 2021, ZOA Energy launches a new campaign – \u201cFuel Something Bigger.\u201d The \u201cFuel Something … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-52999","6":"format-standard","7":"category-industry"},"yoast_head":"\nZOA Energy Looks to \u2018Fuel Something Bigger\u2019 With New Brand Campaign, Visual Identity, New Flavor Rollout and Product Enhancements - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/zoa-energy-looks-to-fuel-something-bigger-with-new-brand-campaign-visual-identity-new-flavor-rollout-and-product-enhancements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZOA Energy Looks to \u2018Fuel Something Bigger\u2019 With New Brand Campaign, Visual Identity, New Flavor Rollout and Product Enhancements - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"The better-for-you energy drink doubles marketing investment and flavor line-up, infusing newness both in and on the can to enhance the consumer experience WASHINGTON–(BUSINESS WIRE)–After an incredible year in 2022, with over $100 million dollars in sales and +138% growth versus 2021, ZOA Energy launches a new campaign – \u201cFuel Something Bigger.\u201d The \u201cFuel Something ... 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