{"id":53891,"date":"2023-02-14T11:07:22","date_gmt":"2023-02-14T10:07:22","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/dnanudge-in-pilot-with-holland-barrett-nutrition-and-skincare-genetics-services-now-available-at-leading-wellness-retailers-flagship-london-store\/"},"modified":"2023-02-14T11:07:22","modified_gmt":"2023-02-14T10:07:22","slug":"dnanudge-in-pilot-with-holland-barrett-nutrition-and-skincare-genetics-services-now-available-at-leading-wellness-retailers-flagship-london-store","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/dnanudge-in-pilot-with-holland-barrett-nutrition-and-skincare-genetics-services-now-available-at-leading-wellness-retailers-flagship-london-store\/","title":{"rendered":"DnaNudge in Pilot With Holland & Barrett: Nutrition and Skincare Genetics Services Now Available at Leading Wellness Retailer\u2019s Flagship London Store"},"content":{"rendered":"
\n

\nPilot with Europe\u2019s largest health and wellness retailer delivers DNA-personalised services to customers at Marble Arch store<\/i><\/b>\n<\/p>\n

LONDON–(BUSINESS WIRE)–Consumer genetics testing innovator DnaNudge<\/a> today announces a pilot with Holland & Barrett<\/a> \u2013 one of the world’s leading health and wellness retailers \u2013 to deliver DnaNudge\u2019s DNA-personalised services at the retailer\u2019s flagship London store. DnaNudge\u2019s revolutionary Nutrition and Skincare genetics services are now on offer at Holland & Barrett\u2019s Marble Arch store \u2013 its flagship London store.\n<\/p>\n

<\/a><\/p>\n

\nDnaNudge provides the world\u2019s first service to use consumers\u2019 own DNA to \u2018nudge\u2019 people towards healthier and more personalised choices as they scan and shop. DnaNudge\u2019s transformative smart shopping services are available to purchase online, and from its own outlet within the site of Chelsea and Westminster Hospital. The addition of this new high-street brand concession at Holland & Barrett\u2019s flagship store enhances DnaNudge\u2019s retail footprint across the capital.\n<\/p>\n

\nCommenting on the service launch, Holland & Barrett\u2019s Head of New Wellness Partnerships, Cal Price said: \u201cWe\u2019re excited to trial this new service with our customers as part of our plans to go beyond product and offer personalised services and solutions. We know that our customers are increasingly looking for information and advice to help them know where to start with positively managing their health and DnaNudge offers an innovative way to do that\u201d.\n<\/p>\n

\nThe DnaNudge Nutrition service analyses and maps users\u2019 genetic profiles to key nutrition-related health traits \u2013 such as obesity, diabetes, hypertension and cholesterol \u2013 and empowers customers to be guided by their DNA, plus lifestyle factors, towards healthier eating. DnaNudge recently expanded its expertise into skin health, with the launch of its ground-breaking Skincare Test. The DnaNudge services work via a simple cheek swab and on-the-spot rapid genetic test that analyses customers\u2019 predispositions to nutrition-related health traits or skin-related conditions. The digitised results are uploaded to a wearable DnaBean and mobile App, allowing users to scan product barcodes in store and be guided towards the best products for their unique genetic make-up.\n<\/p>\n

\nProfessor Chris Toumazou, co-founder of DnaNudge, commented: \u201cWe are extremely proud and pleased to offer DnaNudge\u2019s services in Holland & Barrett \u2013 an iconic high-street brand and one of the UK\u2019s leading wellness retailers. Empowering people to take small but positive steps towards better health \u2013 today and tomorrow \u2013 is the driving mission behind the DnaNudge service. We\u2019re so excited to be working with this forward-thinking retailer to bring our services direct to H&B customers in-store, and to making a real difference to their overall wellbeing.\u201d\n<\/p>\n

\nEnds—\n<\/p>\n

\nAbout DnaNudge (http:\/\/www.dnanudge.com<\/a>)<\/b>\n<\/p>\n

\nDnaNudge is the developer of the world\u2019s first services to use consumers\u2019 own DNA plus lifestyle factors to nudge people towards healthier choices while shopping. DnaNudge\u2019s services analyse and map users\u2019 genetic profile to key nutrition-related health traits \u2013 including obesity, diabetes, hypertension and cholesterol \u2013 plus skin-related conditions, enabling customers to be guided by their DNA towards healthier, more personalised product choices as they scan and shop. The service has been developed by world-renowned biomedical engineer Regius Professor Chris Toumazou FRS and published geneticist Dr Maria Karvela.\n<\/p>\n

\nThis ground-breaking DNA testing service created to address an epidemic \u2013 obesity and Type 2 diabetes \u2013 has been successfully adapted for the fight against a pandemic, with the development of the rapid, lab-free CovidNudge RT-PCR test. CovidNudge can accurately detect COVID-19 and other viruses in just over an hour, without the need for a laboratory, and is in use in healthcare settings around the world.\n<\/p>\n

\nAbout Holland & Barrett (https:\/\/www.hollandandbarrett.com\/<\/a>)<\/b>\n<\/p>\n

\nHolland & Barrett is the UK\u2019s leading wellness retailer and one of the largest in Europe. We make health and wellness a way of life for everyone, with a leading range of own brand, innovative vitamins, supplements, specialist foods, sports nutrition, and conscious beauty brands. Established in 1870, Holland & Barrett has been trusted for wellness for over 150 years. Holland & Barrett has a retail presence of more than 1000 stores across 19 countries worldwide, including over 800 in the UK and Ireland, as well as a rapidly expanding e-commerce business. Holland & Barrett\u2019s colleagues are \u201cqualified to advise\u201d with in depth training in nutrition and supplements to give accessible personalised advice to customers on their individual needs. All figures are correct as of 30 September 2021.\n<\/p>\n

Contacts<\/b> <\/p>\n

\nFor DnaNudge:<\/b>
Nicky Denovan, EvokedSet PR
\n
Email: nicky@evokedset.com<\/a>
Phone: +44 (0) 118 328 2782\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pilot with Europe\u2019s largest health and wellness retailer delivers DNA-personalised services to customers at Marble Arch store LONDON–(BUSINESS WIRE)–Consumer genetics testing innovator DnaNudge today announces a pilot with Holland & Barrett \u2013 one of the world’s leading health and wellness retailers \u2013 to deliver DnaNudge\u2019s DNA-personalised services at the retailer\u2019s flagship London store. DnaNudge\u2019s revolutionary … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-53891","6":"format-standard","7":"category-industry"},"yoast_head":"\nDnaNudge in Pilot With Holland & Barrett: Nutrition and Skincare Genetics Services Now Available at Leading Wellness Retailer\u2019s Flagship London Store - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/dnanudge-in-pilot-with-holland-barrett-nutrition-and-skincare-genetics-services-now-available-at-leading-wellness-retailers-flagship-london-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DnaNudge in Pilot With Holland & Barrett: Nutrition and Skincare Genetics Services Now Available at Leading Wellness Retailer\u2019s Flagship London Store - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Pilot with Europe\u2019s largest health and wellness retailer delivers DNA-personalised services to customers at Marble Arch store LONDON–(BUSINESS WIRE)–Consumer genetics testing innovator DnaNudge today announces a pilot with Holland & Barrett \u2013 one of the world’s leading health and wellness retailers \u2013 to deliver DnaNudge\u2019s DNA-personalised services at the retailer\u2019s flagship London store. 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