{"id":54061,"date":"2023-02-20T09:03:22","date_gmt":"2023-02-20T08:03:22","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/quell-raises-10m-in-a-series-a-funding-round-led-by-tencent\/"},"modified":"2023-02-20T09:03:22","modified_gmt":"2023-02-20T08:03:22","slug":"quell-raises-10m-in-a-series-a-funding-round-led-by-tencent","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/quell-raises-10m-in-a-series-a-funding-round-led-by-tencent\/","title":{"rendered":"Quell Raises $10m in a Series A Funding Round Led by Tencent"},"content":{"rendered":"
\n

LONDON–(BUSINESS WIRE)–Quell, the UK-based fitness gaming developer and publisher pioneering the future of fitness gaming technology, today announces the completion of a $10m Series A funding round led by Tencent with follow-on investment from Khosla Ventures, Heartcore Capital, Social Impact Capital and entrepreneur Naval Ravikant. This latest round brings Quell\u2019s total financing to $15.6m.\n<\/p>\n

\nThe Series A round enables Quell to upsize its launch game, Shardfall, and continue to expand its video game library. The company will also commence large-scale production of its \u2018Impact\u2019 fitness gaming system, a proprietary motion and biometric tracking technology with haptic sensors that offers a fully immersive video gaming experience where every workout burns over 600kcal\/hour, the same as an intense spin class. Quell has seen very strong pre-orders and expects to roll out the product globally later this year.\n<\/p>\n

\nAt the heart of Quell\u2019s wearable device are athlete-grade resistance bands, available in different strength levels, so players can push themselves further, helping them achieve their personal fitness objectives. The device turns the player\u2019s body into the controller, avoiding the need for heavy and uncomfortable virtual reality or camera equipment, and enables users to feel the impact of their movements as they run, jump and fight their way through beautifully rendered immersive environments. The Shardfall game is an intense combat experience where players battle mystical creatures that threaten the sanctity of the Sacred Forest.\n<\/p>\n

\nQuell\u2019s gaming-first approach is personalised and achieves gym-quality exercise that covers both cardio and strength. It is suitable for all fitness levels and abilities. The inbuilt fitness trackers measure calories burned, heart rate and speed, and can automatically adjust the game and the workout difficulty to deliver high-intensity exercise.\n<\/p>\n

\nThe Series A funding follows a $5.6m seed round completed in December 2020 with participation from Emmett Shear, the CEO and Co-Founder of streaming platform Twitch, Kevin Lin, the Co-Founder of Twitch, start-up accelerator Y Combinator and JamJar Investments. The health and fitness app sector is forecast to reach $10bn by 2027, up from $7bn in 20221<\/sup>.\n<\/p>\n

\nCameron Brookhouse, Co-Founder and CEO of Quell, said: <\/b>\u201cThe Quell Impact is the first gaming platform designed from the ground-up to deliver high-intensity, personalised workouts where the player is the controller. Through our pioneering technology, we aim to help millions of people worldwide unlock the health and wellness benefits of exercising while immersing them in worlds where the hero gets stronger as they do. We\u2019re thrilled with the support we\u2019ve received from such a distinguished team of investors and look forward to seeing the over 10,000 Impact pre-orders arrive in people\u2019s homes soon.\u201d\n<\/p>\n

\nDr Ling Ge, Chief European Representative at Tencent and Quell Board Member, said: <\/b>\u201cTencent is delighted to support Quell as it looks to bring the future of fitness to consumers globally. Until now, fitness gaming was an undeveloped sector, providing either a great gaming or fitness experience, but never both. Quell\u2019s Impact device solves this problem \u2013 by refusing to sacrifice entertainment or exercise, it provides a consistently entertaining, exhilarating home fitness experience. We\u2019re confident Quell will drive fitness gaming to the mainstream and are proud to support them as they work towards their global launch this year.\u201d\n<\/p>\n

\nAbout Quell:<\/b>\n<\/p>\n

\nQuell is a UK-based fitness gaming developer and publisher that is pioneering the future of fitness gaming technology. Its \u2018Impact\u2019 platform is the world\u2019s first dedicated fitness gaming system, built from the ground-up to deliver high-impact training in immersive digital worlds. Quell\u2019s lightweight motion and fitness-tracking technology is combined with athlete-grade resistance bands to deliver real-world feedback, resistance and tracking to player action, burning over 600kcal an hour on average. The Impact device will be released in 2023 alongside the company\u2019s first game, \u2018Shardfall\u2019, developed in-house by a leading team of engineers and fitness experts.\n<\/p>\n

\nQuell is headquartered in London and is led by an experienced management team of gaming and engineering experts. For more information, visit www.playquell.com<\/a>\n<\/p>\n

\nReferences:<\/b>\n<\/p>\n

    \n
  1. \nStatista, February 2023. Health & Fitness \u2013 Worldwide<\/a>\n<\/li>\n<\/ol>\n

    \n\u00a0\n<\/p>\n

    Contacts<\/b> <\/p>\n

    \nTancredi Intelligent Communication<\/b>
    QTech@tancredigroup.com<\/a>
    Gabriela Amaya Garcia, +44 7915 035294
    \n
    Charlie Hobbs, +44 7897 557112\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    LONDON–(BUSINESS WIRE)–Quell, the UK-based fitness gaming developer and publisher pioneering the future of fitness gaming technology, today announces the completion of a $10m Series A funding round led by Tencent with follow-on investment from Khosla Ventures, Heartcore Capital, Social Impact Capital and entrepreneur Naval Ravikant. This latest round brings Quell\u2019s total financing to $15.6m. 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