{"id":54579,"date":"2023-03-07T14:08:10","date_gmt":"2023-03-07T13:08:10","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/precision-fermentation-market-opportunity-and-consumer-attitudes-measured-in-hallmark-study-from-the-hartman-group\/"},"modified":"2023-03-07T14:08:10","modified_gmt":"2023-03-07T13:08:10","slug":"precision-fermentation-market-opportunity-and-consumer-attitudes-measured-in-hallmark-study-from-the-hartman-group","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/precision-fermentation-market-opportunity-and-consumer-attitudes-measured-in-hallmark-study-from-the-hartman-group\/","title":{"rendered":"Precision Fermentation Market Opportunity and Consumer Attitudes Measured in Hallmark Study from The Hartman Group"},"content":{"rendered":"
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\nThe research, commissioned by Perfect Day and Cargill, finds 2 in 3 Americans believe we need food that uses fewer resources like energy, water, or carbon<\/i>\n<\/p>\n

BELLEVUE, Wash.–(BUSINESS WIRE)–The Hartman Group<\/a>, a leader in food and beverage research and consulting, in partnership with precision fermentation leaders Perfect Day and Cargill, has released a new white paper, Fermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation <\/i>that measures current consumer attitudes towards and perceptions of food and technology, and how these inform purchase intent and interest in the rapidly growing precision fermentation industry.\n<\/p>\n

\nThis joint report surveyed more than 2,500 U.S. adults and found that 77% of those familiar with precision fermentation say they are likely to purchase products made with its ingredients. Precision fermentation uses yeast or micro-organisms that are enhanced through science to convert minerals or plant matter into ingredients such as proteins, sweeteners and Vitamin C.\n<\/p>\n

\nResults indicated that a majority of consumers have favorable opinions about the benefits that science and technology can have in our food system. Among these, younger consumers expressed the most enthusiasm for new technologies like precision fermentation and want to support companies that align with their own values around the environment and animal welfare. These consumer attitudes align with the findings that 69% of Americans believe we need to find ways to meet our society\u2019s nutritional needs with fewer resources like energy, water, or carbon.\n<\/p>\n

\n\u201cWe are excited to partner with The Hartman Group on this research to help us identify where consumers stand in relation to transformative food technologies like precision fermentation. It illuminates how companies like ours can meet them where they are with education and tasting opportunities,\u201d said Allison Fowler, CMO of Perfect Day. \u201cThe data validates that most Americans share our mission to create a kinder and greener future and that consumers are open to learning more about the positive impacts this will have on the environment.\u201d\n<\/p>\n

\nAmong the key findings from the research, this white paper revealed that:\n<\/p>\n