{"id":54863,"date":"2023-03-15T14:05:25","date_gmt":"2023-03-15T13:05:25","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/an-innovation-that-gets-kids-excited-about-brushing-their-teeth-crest-has-you-covered-with-new-crest-kids-color-changing-toothpaste-the-only-one-of-its-kind-on-the-market-today\/"},"modified":"2023-03-15T14:05:25","modified_gmt":"2023-03-15T13:05:25","slug":"an-innovation-that-gets-kids-excited-about-brushing-their-teeth-crest-has-you-covered-with-new-crest-kids-color-changing-toothpaste-the-only-one-of-its-kind-on-the-market-today","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/an-innovation-that-gets-kids-excited-about-brushing-their-teeth-crest-has-you-covered-with-new-crest-kids-color-changing-toothpaste-the-only-one-of-its-kind-on-the-market-today\/","title":{"rendered":"An Innovation That Gets Kids Excited About Brushing Their Teeth? Crest Has You Covered With New Crest Kids Color Changing Toothpaste, The Only One Of Its Kind On The Market Today"},"content":{"rendered":"
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\nThe brand\u2019s first ever color-changing toothpaste encourages kids to brush up to 2X longer <\/i>to protect against cavities, building healthy brushing habits for life<\/i>\n<\/p>\n

CINCINNATI, Ohio–(BUSINESS WIRE)–More than 60 years after disrupting the oral care category with the first-ever fluoride toothpaste, Crest is once again reinventing the way we think about brushing with an innovation the whole family will smile about. From the #1 Toothpaste Brand in America comes new Crest Kids Color Changing Toothpaste<\/b>, harnessing the magic of color to encourage kids to brush up to two times longer to protect against cavities.\n<\/p>\n

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\nAs the category leader, Crest set out to address the ongoing struggle parents face in getting kids to brush their teeth. The experience is almost universal, with a majority of kids brushing less than the dentist recommended amount \u2014 two minutes, twice per day. Crest Kids\u2019 newest innovation unlocks the power of color-changing technology to transform bubblegum-flavored toothpaste from blue to pink after two minutes of brushing, creating an enjoyable experience for kids and parents alike.\n<\/p>\n

\n\u201cWe know that consistent brushing at a young age is critical to conquering cavities, and until now no other product on the market has been able to create a true change in children\u2019s brushing habits,\u201d said Luis Restrepo, Senior Director North America Oral Care at Procter & Gamble. \u201cAs the only one of its kind on the market today, new Crest Kids Color Changing Toothpaste redefines the expectations of what a children\u2019s toothpaste can do by making brushing fun to establish healthy, lifelong oral care habits.\u201d\n<\/p>\n

\nTo celebrate the launch of new Color Changing Toothpaste, Crest Kids teamed up with social media creator Dani Schaffer and her colorful son Brody<\/a> to serve as the brand\u2019s official Kid Correspondent and report how Crest Kids\u2019 newest toothpaste has brightened up daily brushing routines.\n<\/p>\n

\n\u201cAs a busy mom with a full house, it has always been a challenge to wrangle my kids and get them to brush their teeth consistently,\u201d said Dani Schaffer. \u201cCrest Kids Color Changing Toothpaste has changed the game! Brody, my youngest, is actually asking me<\/i> when he can brush his teeth \u2014 he loves watching as the color transforms, and it gives me peace of mind knowing his smile is protected against cavities while still having so much fun.\u201d\n<\/p>\n

\nCrest Kids Color Changing Toothpaste, along with a full lineup of Oral-B color-changing themed toothbrushes, is now available online and in-store at retailers nationwide.\n<\/p>\n