{"id":55252,"date":"2023-03-28T13:07:25","date_gmt":"2023-03-28T11:07:25","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/genesiscare-launches-viewray-mridian-mri-guided-radiation-therapy-system-at-lee-health-regional-cancer-center-empowering-cancer-patient-care-with-an-innovative-radiotherapy-approach-with-reduce\/"},"modified":"2023-03-28T13:07:25","modified_gmt":"2023-03-28T11:07:25","slug":"genesiscare-launches-viewray-mridian-mri-guided-radiation-therapy-system-at-lee-health-regional-cancer-center-empowering-cancer-patient-care-with-an-innovative-radiotherapy-approach-with-reduce","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/genesiscare-launches-viewray-mridian-mri-guided-radiation-therapy-system-at-lee-health-regional-cancer-center-empowering-cancer-patient-care-with-an-innovative-radiotherapy-approach-with-reduce\/","title":{"rendered":"GenesisCare Launches ViewRay MRIdian\u00ae MRI-Guided Radiation Therapy System at Lee Health Regional Cancer Center, Empowering Cancer Patient Care with an Innovative Radiotherapy Approach with Reduced Side Effects, Fewer Sessions Needed"},"content":{"rendered":"<div>\n<p class=\"bwalignc\">\n<i>GenesisCare\u2019s first MRIdian\u00ae in the U.S., one of only 28 in the U.S., will improve patient access to advanced technology that reduces the burden of treatment for patients with prostate, breast, or pancreatic tumors<\/i>\n<\/p>\n<p>FORT MYERS, Fla.&#8211;(BUSINESS WIRE)&#8211;GenesisCare, one of the leading integrated cancer care providers in the United States, Australia, Spain, and the United Kingdom, will launch ViewRay\u2019s advanced MRIdian MRI-guided radiation therapy system at the Lee Health Regional Cancer Center on Monday, March 27, at its Fort Myers, FL <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genesiscare.com%2Fus%2Four-locations%2Ffort-myers-lcf&amp;esheet=53368653&amp;newsitemid=20230327005585&amp;lan=en-US&amp;anchor=location&amp;index=1&amp;md5=948a3e7e02d4224fe6aac641a7ff0ab1\" rel=\"nofollow noopener\" shape=\"rect\">location<\/a>. Providing access to the precision of MRIdian Stereotactic MRI-guided Adaptive Radiotherapy (SMART) therapy in a community cancer care setting may help reduce the burden of cancer treatment for patients who choose GenesisCare.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20230327005585\/en\/1748184\/5\/GenesisCare_Primary_Landscape_LifeGreen_HR_RGB%5B61%5D.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230327005585\/en\/1748184\/21\/GenesisCare_Primary_Landscape_LifeGreen_HR_RGB%5B61%5D.jpg\"><\/a><\/p>\n<p>\nOne of the most advanced radiotherapy options available in the United States, MRIdian combines precision radiation therapy with cutting-edge, high-resolution magnetic resonance imaging (MRI) guidance, optimizing treatment so that fewer sessions may be required. GenesisCare Fort Myers is the first location in Southwest Florida to offer a radiotherapy system with diagnostic-quality MRI with an advanced linear accelerator and only the 28th MRIdian location in the United States. This will be the third MRIdian system within GenesisCare\u2019s global network to treat patients, with well-established centers in Oxford and Windsor in the United Kingdom.\n<\/p>\n<p>\n\u201cAfter learning of the system\u2019s capabilities, including the preciseness of the power and the targeted beam to the treatment area with reduced incidence of damage to surrounding tissue, I felt comfortable waiting for this machine to become available,\u201d said prostate cancer patient Harold Fowler. \u201cMy family and I met with Dr. Rodney Ellis, my radiation oncologist here in Cape Coral, Florida, and we all agreed that waiting for this machine was the choice best suited to our situation. I\u2019m ready to begin the treatment plan with this machine as soon as it becomes available.\u201d\n<\/p>\n<p>\nFindings published in <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flinkprotect.cudasvc.com%2Furl%3Fa%3Dhttps%253a%252f%252fjamanetwork.com%252fjournals%252fjamaoncology%252ffullarticle%252f2800541%26c%3DE%2C1%2CsX6NqXqKVwzl8rc-3v4hujUWhtcBPrnPI2vHMItalpjABbbhEVXiZzaCo00EVibCDsVLm3GhcoHjSYAI31kr8btIK2L_ds7D_unXMk9_%26typo%3D1&amp;esheet=53368653&amp;newsitemid=20230327005585&amp;lan=en-US&amp;anchor=JAMA+Oncology&amp;index=2&amp;md5=7f5e358a8cdbe2d5c6a4a021f181ed3f\" rel=\"nofollow noopener\" shape=\"rect\">JAMA Oncology<\/a> demonstrated the superiority of MRIdian MRI guidance in stereotactic body radiation therapy (SBRT) for localized prostate cancer compared to CT-guided SBRT. The study involving 156 patients:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nOverall, the radiation toxicity rate was 19% lower with MRI guidance compared to CT. This indicates MRIdian offers more concentrated treatment while protecting healthy tissue surrounding dangerous cancer cells.\n<\/li>\n<li>\n50% fewer patients in the MRI group reported a decrease in bowel-related quality of life compared to the CT group. This indicates side effects occur less frequently with MRIdian.\n<\/li>\n<\/ul>\n<p>\nThe MRIdian system improves traditional linear accelerator machines used for decades to provide effective radiation therapy. MRIdian acquires a new on-table MRI scan in seconds, precisely adapts the plan, and personalizes the dose delivery to fit the patient\u2019s anatomy that day. When tumors or nearby critical structures abruptly change position, MRIdian\u2019s real-time, 3D tissue tracking and automated radiation beam control instantly reacts, automatically turning the radiation beam off, providing confidence that prescribed doses reach the tumor while avoiding healthy tissue. This ensures only the affected areas receive radiation by protecting the surrounding healthy cells from extraneous radiation.\n<\/p>\n<p>\nAfter learning of the efficacy of the MRIdian system from GenesisCare physicians, at least 15 patients have elected to delay initiating radiation therapy until MRIdian starts treating patients at the Fort Myers location.\n<\/p>\n<p>\n\u201cWe are thrilled to launch the MRIdian system at GenesisCare Fort Myers so patients can access advanced radiotherapy right here in Southwest Florida. The ability to view and adjust beam radiation treatment in real-time will help our patients receive effective treatments with potentially fewer side effects and fewer treatment sessions than other modalities,\u201d said Dr. Rodney Ellis, Radiation Oncologist for GenesisCare. \u201cRadiation therapy, which typically includes 30 or more sessions, poses a significant burden on patients and their families, whether taking time off work or spending time and money on travel. MRIdian can help reduce that burden so patients can complete their treatment in less time and get their lives back.\u201d\n<\/p>\n<p>\nGenesisCare continues to tackle the biggest cancer challenges in the United States, as the MRIdian system is one of the industry-leading treatment methods for inoperable pancreatic cancer\u2014one of the most fatal forms of cancer. MRIdian is also revolutionizing radiation therapy for prostate cancer, which affects 1 in 8 men in the United States and is the second-leading cause of death from cancer among U.S. men.\n<\/p>\n<p>\nFlorida is projected to have the second-highest number of both prostate cancer cases and prostate cancer deaths in 2023 (<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Facsjournals.onlinelibrary.wiley.com%2Fdoi%2Ffull%2F10.3322%2Fcaac.21763&amp;esheet=53368653&amp;newsitemid=20230327005585&amp;lan=en-US&amp;anchor=American+Cancer+Society%2C+2023&amp;index=3&amp;md5=901b3acd795fa6fb989e6a58be3b468b\" rel=\"nofollow noopener\" shape=\"rect\">American Cancer Society, 2023<\/a>), so the deployment will have a significant impact on local residents. The MRIdian\u00ae at GenesisCare Fort Myers also could serve patients from around the country. The clinic is 14 miles from Southwest Florida International Airport, recently rated the No. 1 airport in the U.S. by Travel Lens. GenesisCare Fort Myers also is the first MRIdian\u00ae location that is neither in a major city nor in an academic medical center, demonstrating GenesisCare\u2019s commitment to making advanced cancer treatment choices more broadly available in previously underserved areas.\n<\/p>\n<p>\n<i><b>ABOUT GENESISCARE<\/b><\/i>\n<\/p>\n<p>\n<i>GenesisCare is dedicated to providing premier care for people with cancer in the United States, the U.K., Spain, and Australia, focusing on the individual, not the condition. We are heavily focused on clinical research and innovation in healthcare, leading more than 150 clinical trials worldwide. GenesisCare provides the latest treatments and technologies proven to help patients achieve the best possible outcomes. We offer radiation therapy, urology, and medical oncology care, as well as surgical and pulmonary care. Our highly trained team of over 5000 healthcare professionals and support staff sees more than 400,000 people globally.<\/i>\n<\/p>\n<p>\n<i>For more information, visit <\/i><a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.genesiscare.com%2Fus&amp;esheet=53368653&amp;newsitemid=20230327005585&amp;lan=en-US&amp;anchor=www.genesiscare.com%2Fus&amp;index=4&amp;md5=0cda1eae85bee91a45d2217a97f4230b\" rel=\"nofollow noopener\" shape=\"rect\"><i>www.genesiscare.com\/us<\/i><\/a><i>. Follow us on Facebook <\/i><a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FGenesisCareUS&amp;esheet=53368653&amp;newsitemid=20230327005585&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=682bb608ba29dbe86a95a40eb98bb097\" rel=\"nofollow noopener\" shape=\"rect\"><i>here<\/i><\/a><i> and LinkedIn <\/i><a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenesiscare%2F&amp;esheet=53368653&amp;newsitemid=20230327005585&amp;lan=en-US&amp;anchor=here&amp;index=6&amp;md5=c5ee6b158bb24936a69406d14336fa4b\" rel=\"nofollow noopener\" shape=\"rect\"><i>here<\/i><\/a><i>.<\/i>\n<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\n<b>For media inquiries<\/b>\n<\/p>\n<p>\nAngela Valchine, SVP Physician Relations, Marketing and Communications<br \/>\n<br \/><a target=\"_blank\" href=\"&#x6d;&#x61;&#x69;&#x6c;&#x74;&#x6f;&#x3a;&#x61;&#110;&#103;&#101;&#108;&#97;&#46;&#118;alch&#x69;&#x6e;&#x65;&#x40;&#x75;&#x73;&#x61;&#x2e;&#x67;&#101;&#110;&#101;&#115;&#105;&#115;&#99;are&#46;&#x63;&#x6f;&#x6d;\" rel=\"nofollow noopener\" shape=\"rect\">a&#110;&#x67;&#x65;l&#97;&#x2e;&#x76;a&#108;&#99;&#x68;&#x69;n&#101;&#x40;&#x75;s&#97;&#x2e;&#x67;e&#110;&#101;&#x73;&#x69;s&#99;&#x61;&#x72;e&#46;&#x63;&#x6f;m<\/a>, 248-909-5658\n<\/p>\n<p>\nBrooke Galmarini, Communications Specialist<br \/>\n<br \/><a target=\"_blank\" href=\"&#109;&#x61;i&#108;&#x74;o&#58;&#x62;r&#111;&#x6f;k&#101;&#x2e;&#103;&#x61;&#x6c;&#109;&#x61;&#x72;&#105;&#x6e;i&#50;&#x40;u&#115;&#x61;&#46;&#103;&#x65;n&#101;&#x73;&#105;&#x73;&#x63;&#97;&#x72;&#x65;&#46;&#x63;o&#109;\" rel=\"nofollow noopener\" shape=\"rect\">&#98;&#x72;o&#x6f;&#x6b;&#101;&#x2e;g&#x61;&#x6c;&#109;&#x61;r&#x69;&#x6e;&#105;&#x40;u&#x73;&#x61;&#46;&#x67;e&#x6e;&#x65;&#115;&#x69;s&#x63;&#x61;&#114;&#x65;&#46;&#x63;&#x6f;&#109;<\/a> , 561-350-0357\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>GenesisCare\u2019s first MRIdian\u00ae in the U.S., one of only 28 in the U.S., will improve patient access to advanced technology that reduces the burden of treatment for patients with prostate, breast, or pancreatic tumors FORT MYERS, Fla.&#8211;(BUSINESS WIRE)&#8211;GenesisCare, one of the leading integrated cancer care providers in the United States, Australia, Spain, and the United &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/genesiscare-launches-viewray-mridian-mri-guided-radiation-therapy-system-at-lee-health-regional-cancer-center-empowering-cancer-patient-care-with-an-innovative-radiotherapy-approach-with-reduce\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-55252","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GenesisCare Launches ViewRay MRIdian\u00ae MRI-Guided Radiation Therapy System at Lee Health Regional Cancer Center, Empowering Cancer Patient Care with an Innovative Radiotherapy Approach with Reduced Side Effects, Fewer Sessions Needed - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/genesiscare-launches-viewray-mridian-mri-guided-radiation-therapy-system-at-lee-health-regional-cancer-center-empowering-cancer-patient-care-with-an-innovative-radiotherapy-approach-with-reduce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GenesisCare Launches ViewRay MRIdian\u00ae MRI-Guided Radiation Therapy System at Lee Health Regional Cancer Center, Empowering Cancer Patient Care with an Innovative Radiotherapy Approach with Reduced Side Effects, Fewer Sessions Needed - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"GenesisCare\u2019s first MRIdian\u00ae in the U.S., one of only 28 in the U.S., will improve patient access to advanced technology that reduces the burden of treatment for patients with prostate, breast, or pancreatic tumors FORT MYERS, Fla.&#8211;(BUSINESS WIRE)&#8211;GenesisCare, one of the leading integrated cancer care providers in the United States, Australia, Spain, and the United ... 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