{"id":55551,"date":"2023-04-05T16:07:41","date_gmt":"2023-04-05T14:07:41","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/new-survey-finds-millennials-and-gen-xers-not-following-safe-sun-habits-increasing-risk-of-nonmelanoma-skin-cancer\/"},"modified":"2023-04-05T16:07:41","modified_gmt":"2023-04-05T14:07:41","slug":"new-survey-finds-millennials-and-gen-xers-not-following-safe-sun-habits-increasing-risk-of-nonmelanoma-skin-cancer","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/new-survey-finds-millennials-and-gen-xers-not-following-safe-sun-habits-increasing-risk-of-nonmelanoma-skin-cancer\/","title":{"rendered":"New Survey Finds Millennials and Gen Xers Not Following Safe Sun Habits, Increasing Risk of Nonmelanoma Skin Cancer"},"content":{"rendered":"
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\nOnly 19% of respondents<\/i> wear sunscreen year-round; Sun Regrets campaign <\/i>provides education on the most common skin cancers and risks<\/i><\/p>\n

SAN DIEGO–(BUSINESS WIRE)–In a new survey<\/a> of 1,000 millennials and 1,000 Gen Xers, 75% of respondents said that while they are mindful of their sun exposure, only 19% wear sunscreen all year, 35% used a tanning bed and 46% regretted how long they stayed out in the sun when they were younger. These harmful habits can lead to an increased overall risk of nonmelanoma skin cancer (NMSC).1<\/sup> This is why DermTech<\/a>, Inc. (NASDAQ: DMTK), a leader in precision dermatology, is now developing a direct-to-consumer (DTC) marketed skin and health wellness DNA risk assessment test. Today, the Company launched its Sun Regrets campaign<\/a> to educate Americans on their skin health as it relates to the risk of skin cancer, the risk factors of nonmelanoma skin cancer and the importance of preventative measures to reduce ultraviolet (UV) damage.<\/p>\n

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\nNonmelanoma skin cancer, which includes basal cell carcinoma (BCC) and squamous cell carcinoma (SCC), is the most common type of skin cancer, affecting more than 3.3 million Americans each year.2<\/sup> Actinic keratosis (AK), which affects nearly 40 million Americans each year,3<\/sup> is a precancerous skin growth that can develop into SCC4<\/sup> and is one of the most common skin conditions dermatologists treat.4 <\/sup>NMSCs and AKs are caused by repeated exposure to UV from the sun or tanning beds.1,5<\/sup><\/p>\n

\nRespondents acknowledged they didn\u2019t know much about skin cancer, with only 44% feeling knowledgeable about any type of skin cancer. Even fewer felt informed about nonmelanoma skin cancers basal cell carcinoma (only 16% felt knowledgeable) and squamous cell carcinoma (14%), or actinic keratosis (10%).<\/p>\n

\n\u201cThis survey shows there is a lot of room for education when it comes to nonmelanoma skin cancer (NMSC),\u201d said Elizabeth K. Hale<\/a>, MD, board-certified dermatologist, clinical associate professor of dermatology, New York University Langone Medical Center. \u201cThe good news is that millennials and Gen Xers are concerned about how much sun they are getting, but they still aren\u2019t following key steps to ensure they protect their skin, such as wearing sunscreen year-round and remembering to put sunscreen on all areas that are exposed to the sun. In fact, according to the survey, a majority missed applying sunscreen to key exposed areas, such as ears (25%), lips (14%), and scalp\/hairline (13%). Applying adequate sunscreen to these areas can help cut their risk of NMSC.\u201d<\/p>\n

\nSun Regrets: Respondents Have a Few<\/b><\/p>\n