{"id":56204,"date":"2023-04-25T17:06:43","date_gmt":"2023-04-25T15:06:43","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/toni-braxton-and-aurinia-want-people-with-lupus-nephritis-to-get-uncomfortable-to-protect-their-kidneys\/"},"modified":"2023-04-25T17:06:43","modified_gmt":"2023-04-25T15:06:43","slug":"toni-braxton-and-aurinia-want-people-with-lupus-nephritis-to-get-uncomfortable-to-protect-their-kidneys","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/toni-braxton-and-aurinia-want-people-with-lupus-nephritis-to-get-uncomfortable-to-protect-their-kidneys\/","title":{"rendered":"Toni Braxton and Aurinia Want People with Lupus Nephritis to Get Uncomfortable to Protect their Kidneys"},"content":{"rendered":"
\n

\nBraxton, a seven-time Grammy Award-winning singer, songwriter, actress, producer, and entrepreneur, will share her personal lupus journey to empower people with lupus and lupus nephritis to prioritize their kidney health as part of Aurinia\u2019s Get Uncomfortable campaign<\/i><\/p>\n

<\/a><\/p>\n

\nThe Get Uncomfortable campaign is designed to educate and motivate people living with lupus nephritis to protect their kidneys by going to the doctor and completing routine testing to help prevent irreversible kidney damage<\/i><\/p>\n

EDMONTON, Alberta–(BUSINESS WIRE)–Toni Braxton, the award-winning singer, songwriter, actress, producer, and entrepreneur is speaking out about living with lupus and the importance of prioritizing kidney health. In partnership with Aurinia Pharmaceuticals Inc. (NASDAQ: AUPH), a biopharmaceutical company committed to changing the trajectory of autoimmune disease, Braxton hopes to inspire people living with lupus nephritis \u2013 a serious and common complication of lupus that can lead to permanent kidney damage or kidney failure \u2013 to see their doctor regularly to complete routine testing and discuss kidney health and treatment options.<\/p>\n

\nBraxton, who was diagnosed with lupus in 2008, will share her story about life with lupus and how she had to embrace uncomfortable moments to effectively manage her kidney health and prevent life-threatening complications.<\/p>\n

\n\u201cGetting routine urine tests and seeing a doctor regularly is so important because up to 30 percent of people with lupus who have kidney involvement will experience kidney failure,\u201d said Toni Braxton. \u201cWhile peeing in a cup is never comfortable, it is so much better than a kidney transplant or dialysis. During the past 15 years, I\u2019ve learned to prioritize my kidney care and to be a strong advocate for my health \u2013 and I\u2019m speaking out now to encourage other women to do the same.\u201d<\/p>\n

\nBraxton\u2019s partnership with Aurinia is part of the \u201cGet Uncomfortable\u201d campaign, which focuses on empowering people with lupus nephritis to make their kidney health a top priority. The campaign depicts highly relatable\u2014although sometimes uncomfortable\u2014situations involved in routine monitoring of lupus nephritis and highlights the importance of protecting the kidneys by staying ahead of irreversible kidney damage.<\/p>\n

\n\u201cAs part of our ongoing commitment to raising awareness for lupus nephritis, we are thrilled to partner with Toni Braxton on the Get Uncomfortable<\/i> campaign. Since launching in October 2022, the Get Uncomfortable<\/i> campaign has reached thousands of patients with important information about routine urine testing and treatment options to support informed discussions with their healthcare team. Toni\u2019s relatable and authentic story about living with lupus will further inspire people living with lupus nephritis to better understand their health risks and take action to protect their kidneys before it\u2019s too late,\u201d said Peter Greenleaf, President and Chief Executive Officer of Aurinia.<\/p>\n

\nAurinia is committed to helping people to take charge of their lupus nephritis, which disproportionately impacts women of color. Black and Asian women are four times more likely to develop it, and Hispanic and Native American women are twice as likely to develop it compared to non-Hispanic White women. The risk of death is three times greater for people with lupus nephritis than for other people with lupus without kidney involvement. By encouraging doctor visits and routine monitoring through urine and blood tests, Aurinia hopes to help people with lupus nephritis avoid further permanent kidney damage and kidney failure.<\/p>\n

\nTo learn more visit www.getuncomfortable.com<\/a>. Toni Braxton will also be sharing information about the Get Uncomfortable campaign on her social media channels.<\/p>\n

\nAbout Lupus Nephritis<\/b><\/p>\n

\nLupus nephritis (LN) is a serious manifestation of systemic lupus erythematosus (SLE), a chronic and complex autoimmune disease. About 200,000-300,000 people live with SLE in the U.S. and about one-third of these people are diagnosed with lupus nephritis at the time of their SLE diagnosis. About 50 percent of all people with SLE may develop lupus nephritis. If poorly controlled, LN can lead to permanent and irreversible tissue damage within the kidney. Black and Asian individuals with SLE are four times more likely to develop LN and individuals of Hispanic ancestry are approximately twice as likely to develop the disease when compared with White people with SLE. Black and Hispanic individuals with SLE also tend to develop LN earlier and have poorer outcomes when compared to White people with SLE.<\/p>\n

\nAbout Aurinia<\/b><\/p>\n

\nAurinia Pharmaceuticals is a fully integrated biopharmaceutical company focused on delivering therapies to treat targeted patient populations that are impacted by serious diseases with a high unmet medical need. In January 2021, the Company introduced LUPKYNIS\u00ae (voclosporin), the first FDA-approved oral therapy for the treatment of adult patients with active lupus nephritis (LN). The Company\u2019s head office is in Edmonton, Alberta, its U.S. commercial hub is in Rockville, Maryland, and the Company focuses its development efforts globally.<\/p>\n

Contacts<\/b> <\/p>\n

\nCorporate\/Media:<\/b>
Andrea Christopher
\n
Corporate Communications\/Corporate Affairs, Aurinia
\n
achristopher@auriniapharma.com<\/a><\/p>\n

Investors:<\/b>
Aurinia@westwicke.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Braxton, a seven-time Grammy Award-winning singer, songwriter, actress, producer, and entrepreneur, will share her personal lupus journey to empower people with lupus and lupus nephritis to prioritize their kidney health as part of Aurinia\u2019s Get Uncomfortable campaign The Get Uncomfortable campaign is designed to educate and motivate people living with lupus nephritis to protect their … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-56204","6":"format-standard","7":"category-industry"},"yoast_head":"\nToni Braxton and Aurinia Want People with Lupus Nephritis to Get Uncomfortable to Protect their Kidneys - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/toni-braxton-and-aurinia-want-people-with-lupus-nephritis-to-get-uncomfortable-to-protect-their-kidneys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toni Braxton and Aurinia Want People with Lupus Nephritis to Get Uncomfortable to Protect their Kidneys - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Braxton, a seven-time Grammy Award-winning singer, songwriter, actress, producer, and entrepreneur, will share her personal lupus journey to empower people with lupus and lupus nephritis to prioritize their kidney health as part of Aurinia\u2019s Get Uncomfortable campaign The Get Uncomfortable campaign is designed to educate and motivate people living with lupus nephritis to protect their ... 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