{"id":57427,"date":"2023-05-17T16:03:09","date_gmt":"2023-05-17T14:03:09","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/lauren-boyer-of-underscore-named-one-of-the-2023-pm360-elite-100\/"},"modified":"2023-05-17T16:03:09","modified_gmt":"2023-05-17T14:03:09","slug":"lauren-boyer-of-underscore-named-one-of-the-2023-pm360-elite-100","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/lauren-boyer-of-underscore-named-one-of-the-2023-pm360-elite-100\/","title":{"rendered":"Lauren Boyer of Underscore Named One of the 2023 PM360 ELITE 100"},"content":{"rendered":"
\n

NEW YORK–(BUSINESS WIRE)–PM360, <\/i>the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Lauren Boyer, CEO, Underscore Marketing, as one of the 2023 PM360<\/i> ELITE 100 in the Mentor<\/i> category. Now in its ninth year, the PM360<\/i> ELITE (E<\/b>xceptional \u2022 L<\/b>eaders \u2022 I<\/b>nnovators \u2022 T<\/b>ransformers \u2022 E<\/b>ntrepreneurs) represent the most influential people in the healthcare industry today.<\/p>\n

<\/a><\/p>\n

\nLauren is a strategy and marketing expert focused on accelerating health and wellness solutions to market for growing global brands. She has grown her company and her team internationally, and holds many awards for leadership and innovation, including Top 50 female entrepreneur by Inc, and MM+M’s 2023 Women of Distinction gong. She actively participates in KPMG\u2019s QuantumShift Fellowship at the University of Michigan, and in addition to embracing diverse perspectives and backgrounds at Underscore, she volunteers as a board member of Entrepreneurs Organization (EO), where she works with several regional chapters to empower entrepreneurs and support the growth of free enterprise. She has previously volunteered her mentorship acumen for the NYS Small Business Administration and NYNMA, has incubated and nurtured several female-led startups, and is a member of the Healthcare Businesswomen\u2019s Association (HBA), together striving to achieve greater gender parity in the workplace. Lauren\u2019s philanthropic and health media industry-centric work has made her a bellwether for the progression of women both in her industry and beyond.<\/p>\n

\n\u201cI\u2019m delighted to be among this year\u2019s PM360 ELITE, passionately driving life sciences media forward strategically with patient insights, unique and inclusive placements, and a collaborative team that is driven by favorably impacting healthcare outcomes,\u201d says Lauren.<\/p>\n

\nThe PM360<\/i> ELITE Awards were established in 2015 to recognize individuals and teams who have made a significant impact on the life sciences and healthcare industries throughout their careers. More than 500 submissions were received, and nominees were evaluated and selected by the PM360<\/i> editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 19 categories, including Creative Directors, Data Miners, Digital Crusaders, Disrupters, Entrepreneurs, Environmental Champions, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, Philanthropic Heroes, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.<\/p>\n

\n\u201cThe life sciences and healthcare at large are constantly evolving industries that are always in search of better ways to care for and communicate with patients, and that change isn\u2019t possible without people like this year\u2019s ELITE 100,\u201d says Anna Stashower, CEO and Publisher of PM360<\/i>. \u201cThese individuals and teams are reshaping how things are done to make necessary improvements such as more convenient clinical trials for patients, shorter time to diagnosis for rare disease patients, the elimination of systemic barriers in media targeting, better care for glaucoma patients, greater attention paid to caregivers, expanding communication channels into dating apps, and much more. The impact of their work cannot be understated and we are honored to recognize their contributions to our industry.\u201d<\/p>\n

\nLauren and the other winners were profiled in PM360<\/i>\u2019s May 2023 issue. You can read her profile online at https:\/\/www.pm360online.com\/elite-2023-mentor-lauren-boyer-of-underscore-marketing\/<\/a>.<\/p>\n

\nAbout Underscore Marketing<\/b><\/p>\n

\nUnderscore Marketing provides nimble, data-driven media solutions and best in class analytics that empower life sciences brands to work smarter in reaching patients, caregivers, HCPs, and payors. We are the media agency of choice for emerging and start-up pharma, biopharma, medical device, and biotech companies commercializing new product(s).<\/p>\n

\nOur media experts help launch & grow healthcare brands with strategic solutions their audiences notice. Nuanced disease education and branded campaigns empower our clients to reach and engage their target cohorts effectively regardless of budget constraints. Learn more about us at: http:\/\/www.underscoremarketing.com<\/a><\/p>\n

\nAbout PM360<\/b><\/p>\n

\nPM360<\/i> is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360<\/i> is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.<\/p>\n

\nThe journal\u2019s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding\/marketing, advertising\/promotion, patient\/professional education, sales, market research, PR, and leadership. Additionally, the \u201c360\u201d in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.<\/p>\n

\nBy providing the full circle of enriching content, PM360<\/i> is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.<\/p>\n

Contacts<\/b> <\/p>\n

\nMARTIN JONES
\n
Marketing Director
\n
Underscore Marketing
\n
646 442 0462<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

NEW YORK–(BUSINESS WIRE)–PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Lauren Boyer, CEO, Underscore Marketing, as one of the 2023 PM360 ELITE 100 in the Mentor category. Now in its ninth year, the PM360 ELITE (Exceptional \u2022 Leaders \u2022 Innovators \u2022 Transformers \u2022 … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-57427","6":"format-standard","7":"category-industry"},"yoast_head":"\nLauren Boyer of Underscore Named One of the 2023 PM360 ELITE 100 - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/lauren-boyer-of-underscore-named-one-of-the-2023-pm360-elite-100\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lauren Boyer of Underscore Named One of the 2023 PM360 ELITE 100 - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"NEW YORK–(BUSINESS WIRE)–PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Lauren Boyer, CEO, Underscore Marketing, as one of the 2023 PM360 ELITE 100 in the Mentor category. 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