{"id":59791,"date":"2024-08-01T19:04:34","date_gmt":"2024-08-01T17:04:34","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/agrovision-closes-100-million-in-equity-financing-at-over-a-1-billion-valuation-for-its-tech-enabled-superfruit-platform-as-healthy-snacking-booms\/"},"modified":"2024-08-01T19:04:34","modified_gmt":"2024-08-01T17:04:34","slug":"agrovision-closes-100-million-in-equity-financing-at-over-a-1-billion-valuation-for-its-tech-enabled-superfruit-platform-as-healthy-snacking-booms","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/agrovision-closes-100-million-in-equity-financing-at-over-a-1-billion-valuation-for-its-tech-enabled-superfruit-platform-as-healthy-snacking-booms\/","title":{"rendered":"Agrovision Closes $100 Million in Equity Financing at Over a $1 Billion Valuation for its Tech-Enabled Superfruit Platform as Healthy Snacking Booms"},"content":{"rendered":"<div>\n<ul class=\"bwlistdisc\">\n<li>\n<i>The financing will further fuel global distribution and accelerate product innovation<\/i><\/li>\n<li>\n<i>The funding comes after a period of meteoric growth as Agrovision, sold under the Fruitist and Big Skye brands, nearly tripled sales in the past three years<\/i><\/li>\n<li>\n<i>The company is disrupting the $100B healthy snacks market while supporting wellness for people and the planet<\/i><\/li>\n<\/ul>\n<p>LOS ANGELES&#8211;(BUSINESS WIRE)&#8211;<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fagrovisioncorp.com%2F&amp;esheet=54102921&amp;newsitemid=20240801963141&amp;lan=en-US&amp;anchor=Agrovision&amp;index=1&amp;md5=ddd9f34f7ad95ab747bb854fd1297d81\" rel=\"nofollow noopener\" shape=\"rect\">Agrovision<\/a>, the healthy superfruit platform and the leading large-scale, fully vertically integrated superfruit business, has closed $100 million in equity financing from Aliment Capital, alongside other marquee new and existing investors, including Steve Kaplan, Co-Founder of Oaktree Capital Management.<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20240801963141\/en\/2203220\/5\/AgrovisionPhoto1.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20240801963141\/en\/2203220\/22\/AgrovisionPhoto1.jpg\"><\/a><br \/><a href=\"https:\/\/mms.businesswire.com\/media\/20240801963141\/en\/2203220\/5\/AgrovisionPhoto1.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20240801963141\/en\/2203220\/21\/AgrovisionPhoto1.jpg\"><\/a><br \/><a href=\"https:\/\/mms.businesswire.com\/media\/20240801963141\/en\/2203170\/5\/Agrovision_Logo.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20240801963141\/en\/2203170\/22\/Agrovision_Logo.jpg\"><\/a><br \/><a href=\"https:\/\/mms.businesswire.com\/media\/20240801963141\/en\/2203170\/5\/Agrovision_Logo.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20240801963141\/en\/2203170\/21\/Agrovision_Logo.jpg\"><\/a><\/p>\n<p>\n\u201c<!-- no quote -->Delivering more flavorful superfruit year-round requires full stack innovation\u2014optimizing across every layer of technology\u2014from genetics and systems to AI,\u201d said Steve Magami, Co-founder and CEO of Agrovision. \u201c<!-- no quote -->A new era has begun, with the generational shift to healthy snacking, and we are happy to lead a revolution in superfruit.\u201d<\/p>\n<p>\nAgrovision is known for premium superfruits\u2014blueberries, raspberries, blackberries, and cherries\u2014sold under Fruitist and Big Skye brands. Naturally delicious, super sweet, and bursting with flavor, their hand-selected berries, including Jumbo blueberries, fragrant red raspberries, and tangy blackberries, offer a consistently better berry experience. In the U.S., Fruitist supplies a large number of retailers, including Costco, Giant, Publix, Sprouts, Trader Joe&#8217;s, Wakefern, Walmart, and Whole Foods, and is the <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dcunited.com%2Fnews%2Fd-c-united-announce-the-fruitist-as-the-club-s-official-sleeve-patch-partner&amp;esheet=54102921&amp;newsitemid=20240801963141&amp;lan=en-US&amp;anchor=Official+Snack+Partner+of+D.C.+United&amp;index=2&amp;md5=bb6a7dd37a91afcca1e167c114b18c6f\" rel=\"nofollow noopener\" shape=\"rect\">Official Snack Partner of D.C. United<\/a>. Globally, Agrovision serves many leading supermarkets, club stores, and high-end independent retailers across Asia, the Middle East, Europe, and the UK.<\/p>\n<p>\n<b><i>The Rise in Healthy Snacking<\/i><\/b><\/p>\n<p>\nThe $1 billion+ valuation follows Fruitist and Big Skye&#8217;s retail growth and the recent boom in healthy snack consumption, which is expected to reach <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1317251%2Fhealthy-snacks-market-value-worldwide%2F&amp;esheet=54102921&amp;newsitemid=20240801963141&amp;lan=en-US&amp;anchor=over+%24100+billion+this+year&amp;index=3&amp;md5=db8d2e656c22d5e7de00d201b98b9afd\" rel=\"nofollow noopener\" shape=\"rect\">over $100 billion this year<\/a>. It also follows a trend of consumer demand and annual growth for berries, which are expected to reach <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mordorintelligence.com%2Findustry-reports%2Ffresh-berries-market&amp;esheet=54102921&amp;newsitemid=20240801963141&amp;lan=en-US&amp;anchor=%2432+billion+in+the+next+five+years&amp;index=4&amp;md5=22b09fce1326e861c3d203d126d69bd0\" rel=\"nofollow noopener\" shape=\"rect\">$32 billion in the next five years<\/a>. Additionally, the impact of GLP-1 has led to a notable shift in consumer behavior, with a 20% increase in fresh produce purchases by prescription users.<\/p>\n<p>\n\u201c<!-- no quote -->Berries are an iconic fruit, and we\u2019ve observed a shift in how people are investing in their health and spending at the store,\u201d said Ben Belldegrun, Co-founder and Managing Partner of Aliment Capital. \u201c<!-- no quote -->Agrovision is truly the \u2018right place, right time\u2019 with its unique model of owning the full stack, enabling them to guarantee customers high-quality superfruit throughout the year regardless of their geographic location. We\u2019ve seen Agrovision\u2019s commitment to sustainable and innovative farming practices firsthand, and we are confident that their approach will set a new global standard for healthy snacking.\u201d<\/p>\n<p>\n<b><i>Supercharging Superfruits 365 Days a Year<\/i><\/b><\/p>\n<p>\nAgrovision has invested over $400 million in global expansion, new genetics, artificial intelligence, and other proprietary technology to deliver an elevated healthy snacking experience. The predictability of Agrovision&#8217;s vertically integrated platform ensures consistency and reliability in the face of industry challenges.<\/p>\n<p>\nFrom its owned and controlled large-scale land and water assets in most of the world&#8217;s most exceptional micro-climates, within Peru, Mexico, Morocco, USA, Egypt, India, and China, Agrovision has developed year-round supply for leading premium-oriented retailer partners across North America, the UK, Europe, China, Southeast Asia, and the Middle East.<\/p>\n<p>\n<b><i>Advanced Technology and AI for Optimal Freshness<\/i><\/b><\/p>\n<p>\nOne key area in which Agrovision invests in R&amp;D and commercializing proprietary technology is freshness and shelf life. Their partnership with RipeLocker, a Seattle-based ag-tech leader, introduces a cost-effective solution that extends berry shelf life three times longer than conventional methods without compromising quality or eating experience. Agrovision\u2019s AI technology scans and assesses each berry\u2019s quality, ensuring consistent premium standards globally. The company excels in genetics R&amp;D, postharvest storage, data, robotics, bee pollination, and more. Supported by regenerative farming practices, Agrovision enhances soil health and sequesters carbon, delivering superior superfruits while promoting sustainable agriculture.<\/p>\n<p>\n<b><i>Enabling Wellness for People and the Planet<\/i><\/b><\/p>\n<p>\nAgrovision\u2019s sustainability strategy follows a three-pronged model: increasing biodiversity, mitigating climate change, and enhancing the quality of life for local communities. Recognized with multiple awards and aligned with 11 of the 17 U.N. Sustainable Development Goals, Agrovision is committed to global economic stability and social responsibility, including advocating for women\u2019s rights and environmental care<b>.<\/b><\/p>\n<p>\nAgrovision offers stable employment across diverse transportation, retail, medical services, and IT sectors, creating a robust local economy. Up to 15,000 field workers in Peru alone, many from impoverished areas, are included in the workforce. Over half of these workers are women, gaining financial independence, enhanced social status, and personal pride. This employment model transforms lives, fosters community growth, and empowers women, many of whom are opening bank accounts for the first time, marking a significant milestone in their journey toward economic empowerment and self-sufficiency.<\/p>\n<p>\nIn its next growth phase, the company will invest in future crops, superfruit varieties, and scale operations due to accelerated and higher-than-anticipated retailer demand for Fruitist and Big Skye\u2019s crunchy and flavorful superfruits.<\/p>\n<p>\nTo learn more about Agrovision, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fagrovisioncorp.com&amp;esheet=54102921&amp;newsitemid=20240801963141&amp;lan=en-US&amp;anchor=AgrovisionCorp.com&amp;index=5&amp;md5=c4deebcffb9a5cc0f4822256a253e4f5\" rel=\"nofollow noopener\" shape=\"rect\">AgrovisionCorp.com<\/a>.<\/p>\n<p>\nFor details on Agrovision&#8217;s sustainability practices and their impact on enhancing the quality of life in the local communities where they operate, visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fagrovisioncorp.com%2Fsustainability-2023%2F&amp;esheet=54102921&amp;newsitemid=20240801963141&amp;lan=en-US&amp;anchor=agrovisioncorp.com%2Fsustainability-2023%2F&amp;index=6&amp;md5=92d8acf153371324f2c346fe164efe2d\" rel=\"nofollow noopener\" shape=\"rect\">agrovisioncorp.com\/sustainability-2023\/<\/a>.<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\nMaggie Philbin<br \/>\n<br \/>VSC for Agrovision<br \/>\n<br \/><a target=\"_blank\" href=\"&#109;&#x61;i&#x6c;&#x74;&#111;&#x3a;a&#x67;&#x72;&#111;&#x76;i&#x73;&#x69;&#111;&#x6e;&#64;&#x76;&#x73;&#99;&#x2e;c&#x6f;\" rel=\"nofollow noopener\" shape=\"rect\">&#x61;&#103;&#x72;&#x6f;&#118;&#x69;&#115;i&#x6f;&#110;&#64;&#x76;&#115;c&#x2e;&#99;o<\/a><br \/>203.394.1818<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The financing will further fuel global distribution and accelerate product innovation The funding comes after a period of meteoric growth as Agrovision, sold under the Fruitist and Big Skye brands, nearly tripled sales in the past three years The company is disrupting the $100B healthy snacks market while supporting wellness for people and the planet &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/agrovision-closes-100-million-in-equity-financing-at-over-a-1-billion-valuation-for-its-tech-enabled-superfruit-platform-as-healthy-snacking-booms\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-59791","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agrovision Closes $100 Million in Equity Financing at Over a $1 Billion Valuation for its Tech-Enabled Superfruit Platform as Healthy Snacking Booms - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/agrovision-closes-100-million-in-equity-financing-at-over-a-1-billion-valuation-for-its-tech-enabled-superfruit-platform-as-healthy-snacking-booms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrovision Closes $100 Million in Equity Financing at Over a $1 Billion Valuation for its Tech-Enabled Superfruit Platform as Healthy Snacking Booms - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"The financing will further fuel global distribution and accelerate product innovation The funding comes after a period of meteoric growth as Agrovision, sold under the Fruitist and Big Skye brands, nearly tripled sales in the past three years The company is disrupting the $100B healthy snacks market while supporting wellness for people and the planet ... 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