{"id":60493,"date":"2024-12-13T16:02:44","date_gmt":"2024-12-13T15:02:44","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends\/"},"modified":"2024-12-13T16:02:44","modified_gmt":"2024-12-13T15:02:44","slug":"ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends\/","title":{"rendered":"AI Compliance Breakthrough Wins Klick Prize; Results Signal Industry Trends"},"content":{"rendered":"
\n

\nKlick Health announces idea for AI-enhanced pharma marketing compliance tool \u2018Guardrail\u2019 as big winner in $1,000,000 AI contest for employees; turns concept into industry\u2019s first fit-for-purpose regulatory solution<\/i><\/p>\n

TORONTO & NEW YORK–(BUSINESS WIRE)–#AI<\/a>–After receiving several hundred employee-generated AI ideas for life sciences clients, Klick Health today announced the Grand Prize winner of the $1,000,000 Klick Prize \u2014 sharing both key learnings from its year-long, internal contest and the implications they hold for the industry.<\/p>\n

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\n\u201cThe Klick Prize is about solving real problems and delivering measurable results. AI is a tool for transformation that can reshape what\u2019s possible for our clients as we set the pace for life sciences innovation in 2025 and beyond,\u201d said Klick Co-Founder and Chairman Leerom Segal. \u201cKudos to all of our Klicksters who submitted AI ideas, congrats to our prize winners, and special thanks to our executive client judging panel for their foresight and desire to elevate industry standards.\u201d<\/p>\n

\nKey Takeaways<\/b><\/p>\n

\nThe winning Klick Prize ideas showcase a future where AI tools take on dynamic roles, exhibit enhanced complex reasoning, and expand beyond chat to enable seamless interactions across multiple interfaces \u2014 all trends that are expected to accelerate in 2025.<\/p>\n

\nGuardrail, the Grand-Prize-winning idea for an AI-enhanced pharma marketing compliance tool, for example, doesn\u2019t just offer simple predictive suggestions. It applies complex reasoning and a decision engine to ensure compliance in pharma marketing, helping teams navigate regulatory frameworks more intelligently and efficiently.<\/p>\n

\nKlick has already turned the idea into reality \u2014 building the first fit-for-purpose regulatory solution in life sciences \u2014 already using the tool internally to help enhance asset authoring, review, and Medical Legal and Regulatory (MLR) processes, and putting it into pilots with multiple clients.<\/p>\n

\nAn immersive AI\/human interaction platform for simulating healthcare interactions and delivering actionable industry insights, which was a round-two-winning concept, features AI \u2018agents\u2019 that act as patients and healthcare professionals. The concept is poised to lead to enriched market research and simulated user experiences that go far beyond basic chatbot exchanges.<\/p>\n

\nThe program also brought to light how AI models are expanding beyond the chat interface, enabling voice-based interactions, as well as multimedia production that incorporates text, images, code, and more.<\/p>\n

\nAccording to Segal, as these trends advance, more AI solutions that think, learn, and operate with increasing autonomy will be introduced, ultimately driving more meaningful engagement and more effective commercialization within the life sciences industry.<\/p>\n

\nThe Guardrail concept was conceived by two members of Klick\u2019s Medical team (known as the Mediverse), along with a tech developer and a project manager. They are splitting the final purse in addition to their winnings from the first round<\/b><\/a> in May.<\/p>\n

\nOther winning ideas from the three rounds of the contest included a personalized AI training concept that enables pharma sales reps to leverage a synthetic personas\/digital twinning tool for healthcare professionals; an AI-powered approach to developing high-quality branded messaging; a patient experience panel that uses a gaming engine to identify new ways to make meaningful, positive impact in-market; and an AI tool that utilizes in-market solutions to help pharma companies modernize their standard operating procedures and good clinical practice updates within the regulatory landscape.<\/p>\n

\nEntries were reviewed and evaluated by an industry judging panel, comprised of senior executives from BeiGene, Boehringer Ingelheim, Bristol Myers Squibb, Genentech, Lilly, NewAmsterdam Pharma, Novartis, Novocure, Otsuka, Pfizer, Sobi<\/b>, and Teva<\/b>. Entries were judged on impact, pragmatism, market differentiation, and desirability.<\/p>\n

\nEncouraging Employees to Get Comfortable Using AI<\/b><\/p>\n

\nBeyond coming up with game-changing AI ideas for healthcare clients, Segal said the Klick Prize program was designed to make Klicksters from across the company more comfortable using AI. \u201cWe encouraged our people to give generative AI a try and have fun experimenting with it. We gave them free access to tools, AI coaches, and the opportunity to see their ideas turned into solutions that can make a difference to our clients and be rewarded in the process.\u201d<\/p>\n

\nThe unique program also underscores Klick\u2019s people-first workplace culture, exemplifying its commitment to diversity of thought and the belief that great ideas can come from anywhere.<\/p>\n

\nToday\u2019s news is the latest in the company\u2019s ongoing AI and machine-learning innovations created to help Klick clients and team members achieve even greater success. Earlier this year, Klick Labs unveiled important new research on using AI and vocal biomarkers to detect chronic high blood pressure (hypertension)<\/b><\/a> \u2014 following its groundbreaking research last year around the AI model it created to detect Type 2 diabetes<\/b><\/a> using 10 seconds of voice. In the spring, Klick also launched KCM+AI\u2122<\/b><\/a>, the first AI social media comment moderator for the life sciences industry.<\/p>\n

\nLast year, it unveiled LOVENet<\/b>\u2122<\/b><\/a>, an AI framework that rapidly identifies new uses for existing drugs at the prestigious NeurIPS conference; it introduced Genome Perspective<\/b><\/a>, the first AI tool to be developed by an advertising agency to expedite project planning and increase the efficiency and velocity of delivery to clients; and it debuted KlickRx<\/b><\/a>, the first ChatGPT plugin for the life sciences industry in the U.S.<\/p>\n

\nAbout Klick Health<\/b><\/p>\n

\nKlick Health<\/b><\/a> is the world\u2019s largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Klick\u2019s client service is rooted in deep medical and scientific understanding, enabled by over 185 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative.<\/p>\n

\nOne of the most-awarded advertising agencies on the planet, Klick was named 2024 Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network for the second year running. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year. In 2024, Klick won over 140 top creative honors, including the coveted Cannes Lions Innovation Grand Prix, and eight agency distinctions from the most respected advertising awards shows. Klick has also been ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE<\/i> Best Workplace in Advertising.<\/p>\n

\nEstablished in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Toronto, London, S\u00e3o Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn<\/b><\/a> and for more information on joining Klick, go to careers.klick.com<\/b><\/a>.<\/p>\n

Contacts<\/b> <\/p>\n

\nFor more information, please contact Klick PR at pr@klick.com<\/a> or (416) 214-4977.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Klick Health announces idea for AI-enhanced pharma marketing compliance tool \u2018Guardrail\u2019 as big winner in $1,000,000 AI contest for employees; turns concept into industry\u2019s first fit-for-purpose regulatory solution TORONTO & NEW YORK–(BUSINESS WIRE)–#AI–After receiving several hundred employee-generated AI ideas for life sciences clients, Klick Health today announced the Grand Prize winner of the $1,000,000 Klick … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-60493","6":"format-standard","7":"category-industry"},"yoast_head":"\nAI Compliance Breakthrough Wins Klick Prize; Results Signal Industry Trends - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Compliance Breakthrough Wins Klick Prize; Results Signal Industry Trends - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Klick Health announces idea for AI-enhanced pharma marketing compliance tool \u2018Guardrail\u2019 as big winner in $1,000,000 AI contest for employees; turns concept into industry\u2019s first fit-for-purpose regulatory solution TORONTO & NEW YORK–(BUSINESS WIRE)–#AI–After receiving several hundred employee-generated AI ideas for life sciences clients, Klick Health today announced the Grand Prize winner of the $1,000,000 Klick ... 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