{"id":61625,"date":"2025-07-23T16:03:36","date_gmt":"2025-07-23T14:03:36","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/new-consumer-insights-from-nextin-research-uncover-future-packaged-food-trends\/"},"modified":"2025-07-23T16:03:36","modified_gmt":"2025-07-23T14:03:36","slug":"new-consumer-insights-from-nextin-research-uncover-future-packaged-food-trends","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/new-consumer-insights-from-nextin-research-uncover-future-packaged-food-trends\/","title":{"rendered":"New Consumer Insights From Nextin Research Uncover Future Packaged Food Trends"},"content":{"rendered":"
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\nNextin Research by strategy and brand firm MarketPlace forecasts food, beverage, supplement, and pet trends<\/i><\/p>\n

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ST. LOUIS–(BUSINESS WIRE)–#consumerresearch<\/a>–Throughout its 23-year history, strategy and brand firm MarketPlace<\/a> has been a vital source of category insights and consumer research for supplement, food, beverage, and pet businesses. Today, the firm has expanded research offerings through its research storefront, Nextin Research\u2122<\/a>, and its latest Food Trends<\/a> research report featuring 2025 data with future insights is available now.<\/p>\n

\nNextin Research is MarketPlace\u2019s future-casting market and consumer research arm for food, beverage, supplement, and pet markets. More than trend data, Nextin research is analyzed through the lens of MarketPlace\u2019s engagement throughout the commercialization process to deliver industry and consumer intel that uncovers demand and influences innovation. Nextin offers turnkey access to exclusive insights, data visualizations, presentation-ready charts, and comprehensive data sets that can be used in the development of product innovations, go-to-market strategies, marketing plans, and more.<\/p>\n

\n\u201cSince 2002, MarketPlace has helped CPG brands, B2B enterprises, major retailers, ingredient companies, and investors anticipate what\u2019s next,\u201d said MarketPlace President and Founder Tracy Landau. \u201cConsumer research has been core to MarketPlace\u2019s strategy-first approach and instrumental in driving results for our clients. Through Nextin, we\u2019re able to offer rich data and revelatory insights to the industry at large so companies can innovate with purpose and vision.\u201d<\/p>\n

\nNextin Research focuses on the timeliest topics facing the industry. A multidimensional view of the supplement consumer, for instance, is complemented by deep dives into women\u2019s health, supplement delivery systems, functional foods and beverages, and healthy aging. The latest 2025 Food Trends report investigates consumer behaviors, preferences, motivations, and unmet needs to identify sustaining and emerging trends in packaged foods. The report, which is based on the results of a survey of 1,235 U.S. consumers, connects the dots between these insights and market dynamics to help food industry professionals forecast trends and innovate for emerging market opportunities.<\/p>\n

\nIn addition to an overall picture of the packaged food space, the data and report cover hot topics, including protein and fiber fortification, opportunities in snacking, GLP-1 usage, and functional food insights. Nextin\u2019s report includes deeper dives into these subcategories and provides a closer look at where consumers shop, how they make their purchase decisions, and where they get their information.<\/p>\n

\n\u201cAudience segmentation can help brands meet their ideal consumer where they\u2019re at,\u201d said Nicole Hill, vice president of strategy and innovation for MarketPlace. \u201cGiven the fragmented media landscape, consumers are engaged in and influenced by multiple channels. While those aged 18-29 are most likely to get food information from TikTok, those who are participating in a weight management program or using a GLP-1 agonist are more likely to turn to recipe websites and apps [41%] or YouTube [41%]. We highlight these insights in our report, and our research packages include raw data for further segmentation analyses.\u201d<\/p>\n

\nReleasing reports on a regular basis, Nextin is currently conducting research on beverage trends, supplement consumers, pet nutrition, and more. Nextin research sets include:<\/p>\n