{"id":62423,"date":"2025-12-31T01:06:17","date_gmt":"2025-12-31T00:06:17","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/promesa-y-esperanza-broadcast-rallies-hispanic-media-artists-and-fans-to-support-st-jude-childrens-research-hospital\/"},"modified":"2025-12-31T01:06:17","modified_gmt":"2025-12-31T00:06:17","slug":"promesa-y-esperanza-broadcast-rallies-hispanic-media-artists-and-fans-to-support-st-jude-childrens-research-hospital","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/promesa-y-esperanza-broadcast-rallies-hispanic-media-artists-and-fans-to-support-st-jude-childrens-research-hospital\/","title":{"rendered":"Promesa y Esperanza\u00ae Broadcast Rallies Hispanic Media, Artists, and Fans to Support St. Jude Children’s Research Hospital"},"content":{"rendered":"
\n

\nNationwide Event Raises $5.2 Million for St. Jude families<\/i><\/p>\n

MEMPHIS, Tenn.–(BUSINESS WIRE)–The St. Jude Promesa y Esperanza\u00ae (Promise and Hope) <\/b>broadcast earlier this month brought together Hispanic media leaders, Latin music artists, and Spanish-speaking audiences to support research and treatment at St. Jude Children\u2019s Research Hospital\u00ae<\/a>. The event, part of the Music Gives to St. Jude Kids<\/a> initiative, raised $5.2 million.<\/p>\n

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\nSpanish-language media outlets, including Uforia, iHeart, and Latino Media Group, mobilized radio stations across 15 major markets\u2014including Los Angeles, Chicago, Miami, Puerto Rico, and New York. Stations encouraged listeners to become \u00c1ngeles de Esperanza <\/a>(Angels of Hope) by pledging a monthly donation of $19 to St. Jude.<\/p>\n

\n\u201cPromesa y Esperanza demonstrates the power of generosity and shared purpose to unite communities and inspire hope for children everywhere,\u201d said Ike Anand, president and CEO of ALSAC<\/a>, the fundraising and awareness organization for St. Jude Children\u2019s Research Hospital. \u201cWe are grateful for events like this and dedicated donors who make it possible for St. Jude to provide customized care for some of the world\u2019s sickest children, regardless of their race, ethnicity, beliefs, or ability to pay.\u201d<\/p>\n

\nArtists, influencers, and St. Jude patient families shared their stories across radio, TV, and social media. Jacqie Rivera<\/b>, <\/b>co-hosted at Buena Vibra K-LOVE 107.5 FM<\/i> and gave an exclusive interview on Primer Impacto<\/i>. Members of La Maquinaria Norte\u00f1a<\/b> joined the El Bueno, La Mala y El Feo<\/i> podcast to inspire listeners and encourage support. Patients and families participated in interviews nationwide. Aylin and her parents appeared on Despierta Am\u00e9rica<\/i>, Carlitos<\/a> in Los Angeles, and Yarianis<\/a> in Miami, met El Gordo y La Flaca <\/i>co-host Lili Estefan<\/b>, a long-time Angel de Esperanza.<\/p>\n

\n\u201cWe are proud to use our platform as the leading Spanish-language audio network in the U.S. to support children facing life-threatening diseases,\u201d said Ismar SantaCruz, senior vice president of audio-first content & music strategy for TelevisaUnivision. \u201cWe are especially grateful to the St. Jude patients who visited our studios and shared their stories. Their voices inspired hundreds of listeners nationwide to become \u00c1ngeles de Esperanza.\u201d<\/p>\n

\nFor more information, visit www.stjude.org\/musicgives<\/a><\/p>\n

\nSt. Jude Children\u2019s Research Hospital\u00ae<\/sup><\/b><\/p>\n

\nSt. Jude Children\u2019s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.\u00ae<\/sup> It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80% in the United States, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire<\/a> to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org<\/a>, liking St. Jude on Facebook<\/a>, following St. Jude on X<\/a>, Instagram<\/a>, LinkedIn<\/a> and TikTok<\/a>, and subscribing to its YouTube<\/a> channel.<\/p>\n

Contacts<\/b> <\/p>\n

\nYesenia Ubaldo, Media Relations Advisor
\n
(901) 706-5591
\n
yesenia.ubaldo@alsac.stjude.org<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nationwide Event Raises $5.2 Million for St. Jude families MEMPHIS, Tenn.–(BUSINESS WIRE)–The St. Jude Promesa y Esperanza\u00ae (Promise and Hope) broadcast earlier this month brought together Hispanic media leaders, Latin music artists, and Spanish-speaking audiences to support research and treatment at St. Jude Children\u2019s Research Hospital\u00ae. The event, part of the Music Gives to St. … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-62423","6":"format-standard","7":"category-industry"},"yoast_head":"\nPromesa y Esperanza\u00ae Broadcast Rallies Hispanic Media, Artists, and Fans to Support St. Jude Children's Research Hospital - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/promesa-y-esperanza-broadcast-rallies-hispanic-media-artists-and-fans-to-support-st-jude-childrens-research-hospital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promesa y Esperanza\u00ae Broadcast Rallies Hispanic Media, Artists, and Fans to Support St. Jude Children's Research Hospital - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Nationwide Event Raises $5.2 Million for St. Jude families MEMPHIS, Tenn.–(BUSINESS WIRE)–The St. Jude Promesa y Esperanza\u00ae (Promise and Hope) broadcast earlier this month brought together Hispanic media leaders, Latin music artists, and Spanish-speaking audiences to support research and treatment at St. Jude Children\u2019s Research Hospital\u00ae. 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