{"id":62771,"date":"2026-03-11T10:06:48","date_gmt":"2026-03-11T09:06:48","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/haleon-strengthens-commitment-to-china-as-consumers-focus-on-better-everyday-health\/"},"modified":"2026-03-11T10:06:48","modified_gmt":"2026-03-11T09:06:48","slug":"haleon-strengthens-commitment-to-china-as-consumers-focus-on-better-everyday-health","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/haleon-strengthens-commitment-to-china-as-consumers-focus-on-better-everyday-health\/","title":{"rendered":"Haleon Strengthens Commitment to China as Consumers Focus on Better Everyday Health"},"content":{"rendered":"<div>\n<ul class=\"bwlistdisc\">\n<li>\n\u00a365m investment in new oral health manufacturing plant in Shanghai to support growth in the world\u2019s largest gum health market<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\nHaleon aiming to extend gum health brand parodontax to 30 Chinese cities by end of 2027 &#8211; including its fastest growing cities \u2013 reaching aspirational shoppers in-store and online<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\nCustom designed taste, foamier sensation and premium packaging to appeal to local consumers<\/li>\n<\/ul>\n<p>SHANGHAI&#8211;(BUSINESS WIRE)&#8211;<a href=\"https:\/\/twitter.com\/hashtag\/ConsumerHealth?src=hash\" target=\"_blank\">#ConsumerHealth<\/a>&#8211;Haleon, a consumer company that is solely focused on better everyday health, is investing \u00a365 million in a new state-of-the-art oral health manufacturing site in Shanghai. The facility will support the expansion of its oral care portfolio \u2013 which includes the global brands Sensodyne and parodontax \u2013 into China\u2019s fast-growing tier 2 and tier 3 cities, where rising incomes, growing awareness of everyday health and a shift towards trusted, branded products are reshaping consumer behaviour.<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20260311389622\/en\/2743419\/5\/Paradontax_China_image_1_1.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260311389622\/en\/2743419\/22\/Paradontax_China_image_1_1.jpg\"><\/a><br \/><a href=\"https:\/\/mms.businesswire.com\/media\/20260311389622\/en\/2743419\/5\/Paradontax_China_image_1_1.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260311389622\/en\/2743419\/21\/Paradontax_China_image_1_1.jpg\"><\/a><br \/><a href=\"https:\/\/mms.businesswire.com\/media\/20260311389622\/en\/2743251\/5\/H_MasterLogo_Colour_NEG_RGB.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260311389622\/en\/2743251\/22\/H_MasterLogo_Colour_NEG_RGB.jpg\"><\/a><br \/><a href=\"https:\/\/mms.businesswire.com\/media\/20260311389622\/en\/2743251\/5\/H_MasterLogo_Colour_NEG_RGB.jpg\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260311389622\/en\/2743251\/21\/H_MasterLogo_Colour_NEG_RGB.jpg\"><\/a><\/p>\n<p>\nAs part of this shift, more consumers are embedding preventative oral care into their daily self-care routines, and demand for premium, science-backed solutions is accelerating at a rapid pace. This investment strengthens Haleon\u2019s local manufacturing footprint and positions the business to capture long-term growth in one of its most dynamic markets.<\/p>\n<p>\nChina\u2019s gum health market is the largest in the world, valued at approximately \u00a3860 million. With over 70% of adults in China experiencing some form of gum issue and rising awareness of symptoms such as bleeding, redness and tenderness, this presents significant market opportunities for clinically proven gum health products.<\/p>\n<p>\nparodontax \u2014 Haleon\u2019s fastest-growing oral health brand \u2014 is the first toothpaste in China clinically proven to target the root cause of bleeding gums by breaking down stubborn plaque, which is a leading cause of gum disease. However, its distinctive sensory profile, driven by its key active ingredient, sodium bicarbonate, differs from many local toothpastes, which tend to have sweeter or more floral flavour profiles.<\/p>\n<p>\nTo ensure the product resonates with Chinese consumers, Haleon\u2019s global R&amp;D team worked closely with local sensory scientists to adapt the flavour \u2014 balancing the efficacy of the global formulation with sweeter, more fragrant notes and a foamier brushing experience, while maintaining its clinical performance. Premium packaging further highlights its therapeutic, clinically proven benefits in an increasingly sophisticated oral care aisle.<\/p>\n<p>\nHaleon is also adopting a multi-channel retail strategy to expand access to parodontax across China. In addition to its rapidly growing presence across e-commerce platforms like Douyin, the company aims to extend parodontax distribution to 30 cities by the end of 2027, bringing the brand within reach of more than 250 million people. These cities are home to a rising middle class with increasing disposable income and appetite for trusted international brands. Large-format club retailers are expanding quickly, while Haleon also maintains a strong presence in retail pharmacies \u2014 both in-store and online \u2014 supported by a network of dental professionals who regularly recommend its products.<\/p>\n<p>\n<b>Brian McNamara, Chief Executive of Haleon, said:<\/b> \u201cChina is a strategic priority for Haleon. Building on our established R&amp;D capabilities and strong local team, this investment reflects our long-term commitment to bringing the very best of our global science and innovation to improve the health and wellbeing of Chinese consumers.<\/p>\n<p>\n\u201cBy combining our world-class research expertise with deep local insights and on-the-ground manufacturing and R&amp;D capabilities, we are delivering high-quality, science-backed products that improve everyday health in China.\u201d<\/p>\n<p>\nThe new oral health facility will be located in Shanghai\u2019s Lingang New Area, a fast-growing industrial hub. By bringing supply capacity for China in-house, Haleon aims to respond more quickly to evolving consumer preferences and accelerate innovation in a rapidly growing category \u2014 supporting its ambition to reach one billion more consumers by 2030, while generating \u00a3800m in gross productivity savings over the next five years through a more agile and efficient supply chain.<\/p>\n<p>\nIn June 2025, Haleon also completed the full acquisition of its TSKF joint venture with an investment of approximately \u00a3700 million, taking direct control of its Over-the-Counter business in China. Together, these investments underline Haleon\u2019s long-term confidence in the growth of China\u2019s consumer healthcare market.<\/p>\n<p>\n<b>About Haleon<\/b><\/p>\n<p>\nHaleon (LSE\/NYSE: HLN) is a consumer company that is solely focused on better everyday health. Our people, our brands, our research, our investment and our innovation are aimed at improving the everyday health of consumers. Our product portfolio spans six major categories &#8211; Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Respiratory Health, Digestive Health and Therapeutic Skin Health and Other. Our superior brands &#8211; such as Advil, Centrum, Otrivin, Panadol, parodontax, Polident, Sensodyne, Theraflu and Voltaren \u2013 are trusted by more than one billion consumers and are recommended by health professionals around the world.<\/p>\n<p>\nFor more information, please visit <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.haleon.com&amp;esheet=54444274&amp;newsitemid=20260311389622&amp;lan=en-US&amp;anchor=www.haleon.com&amp;index=1&amp;md5=46462863180f7f73d8e139197b8efd96\" rel=\"nofollow\" shape=\"rect\">www.haleon.com<\/a>.<\/p>\n<p> <b>Contacts<\/b> <\/p>\n<p>\n<b>Haleon media contact:<\/b><br \/>Gemma Thomas<br \/>\n<br \/>Email: <a target=\"_blank\" href=\"&#x6d;&#97;&#105;l&#x74;&#x6f;&#58;g&#x65;&#x6d;&#109;a&#46;&#x78;&#46;&#116;h&#x6f;&#x6d;&#97;s&#x40;&#x68;&#97;&#108;e&#x6f;&#x6e;&#46;c&#x6f;&#x6d;\" rel=\"nofollow\" shape=\"rect\">&#x67;&#x65;&#109;&#109;a&#x2e;&#x78;&#x2e;&#116;&#104;o&#x6d;&#x61;&#x73;&#64;&#104;a&#x6c;&#x65;&#x6f;&#110;&#46;c&#x6f;&#x6d;<\/a><br \/>Mobile: +44 (0) 7985 175048<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a365m investment in new oral health manufacturing plant in Shanghai to support growth in the world\u2019s largest gum health market Haleon aiming to extend gum health brand parodontax to 30 Chinese cities by end of 2027 &#8211; including its fastest growing cities \u2013 reaching aspirational shoppers in-store and online Custom designed taste, foamier sensation and &#8230; <span class=\"more\"><a class=\"more-link\" href=\"https:\/\/pharma-trend.com\/en\/haleon-strengthens-commitment-to-china-as-consumers-focus-on-better-everyday-health\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-62771","6":"format-standard","7":"category-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haleon Strengthens Commitment to China as Consumers Focus on Better Everyday Health - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/haleon-strengthens-commitment-to-china-as-consumers-focus-on-better-everyday-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haleon Strengthens Commitment to China as Consumers Focus on Better Everyday Health - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"\u00a365m investment in new oral health manufacturing plant in Shanghai to support growth in the world\u2019s largest gum health market Haleon aiming to extend gum health brand parodontax to 30 Chinese cities by end of 2027 &#8211; including its fastest growing cities \u2013 reaching aspirational shoppers in-store and online Custom designed taste, foamier sensation and ... 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