{"id":62810,"date":"2026-03-19T04:02:24","date_gmt":"2026-03-19T03:02:24","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/kaos-biore-accelerates-global-growth-with-entry-into-the-south-korean-market-and-the-launch-of-a-unified-global-campaign\/"},"modified":"2026-03-19T04:02:24","modified_gmt":"2026-03-19T03:02:24","slug":"kaos-biore-accelerates-global-growth-with-entry-into-the-south-korean-market-and-the-launch-of-a-unified-global-campaign","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/kaos-biore-accelerates-global-growth-with-entry-into-the-south-korean-market-and-the-launch-of-a-unified-global-campaign\/","title":{"rendered":"Kao\u2019s Bior\u00e9 Accelerates Global Growth with Entry into the South Korean Market and the Launch of a Unified Global Campaign"},"content":{"rendered":"
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TOKYO–(BUSINESS WIRE)–#BioreUV<\/a>–Kao Corporation (TOKYO:4452) today announced that its skincare brand Bior\u00e9 will accelerate its international expansion as it enters the South Korean market and rolls out a globally unified campaign.<\/p>\n

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\nAs a core brand under Kao\u2019s \u201cGlobal Sharp Top\u201d strategy\u2014aimed at establishing leadership in key market segments through high-value products\u2014Bior\u00e9 plays a central role in driving the company\u2019s global growth. Currently available in 66 countries and regions across Asia, the Americas, and Europe, the brand has steadily strengthened its global presence. Building on this foundation, the latest initiatives are designed to further expand Bior\u00e9\u2019s footprint across Asia and accelerate its growth worldwide.<\/p>\n

\nStrategic Entry into the South Korean Market<\/b><\/p>\n

\nSouth Korea is a strategically important and highly influential market in the global beauty and skincare industry, serving as a key hub for global trends and consumer standards. The suncare segment in particular ranks among the largest globally and continues to grow.<\/p>\n

\nLeveraging its proprietary technology, Bior\u00e9 offers high-performance sunscreens that combine high-level UV protection with an exceptionally lightweight feel. By entering the globally influential K-beauty market, Bior\u00e9 aims to further strengthen trust in its technological expertise and enhance brand credibility on a global scale.<\/p>\n

\nSuccess in Korea will serve as a strategic springboard for broader expansion across Asia and other international markets.<\/p>\n

\nGlobal Campaign Featuring Stray Kids to Launch<\/b><\/p>\n

\nCoinciding with its entry into South Korea, Bior\u00e9 will launch a global campaign centered on Bior\u00e9 UV. For the second consecutive year, the campaign will feature Stray Kids as its face and will roll out simultaneously across more than 15 countries and regions where Bior\u00e9 UV is available. Through its ongoing collaboration with Stray Kids\u2014a globally acclaimed group with a strong fan base spanning Asia, Europe, and the Americas\u2014Bior\u00e9 aims to further expand its connection with consumers worldwide.<\/p>\n

\nIn recent years, rising global temperatures driven by climate change and shifts in UV conditions have led to growing emphasis on limiting outdoor activities and avoiding prolonged exposure to the sun. Against this backdrop, Bior\u00e9 is redefining the sun as a spotlight that empowers you to shine. Under the global message, \u201cSUNLIGHT IS YOUR SPOTLIGHT.\u201d, the brand aims to encourage people around the world to step confidently into the sun.<\/p>\n

\nBeginning with the \u201cYOUR ONE AND ONLY. Bior\u00e9 Global Brand Event\u201d, to be held on March 19, 2026, in Seongsu, Seoul\u2014one of South Korea\u2019s most vibrant cultural hubs\u2014and bringing together influencers from key markets around the world, Bior\u00e9 will anchor its campaign in globally unified creative assets while layering locally optimized initiatives tailored to each market. The brand will also partner with influencers across multiple markets to deliver engaging, culturally relevant content.<\/p>\n

\nThrough its multi-layered approach, Bior\u00e9 will communicate across borders the unique value of Bior\u00e9 UV\u2014the combination of superior UV protection and a lightweight, refreshing feel\u2014strengthening its global brand identity and maximizing engagement worldwide.<\/p>\n

\nCampaign Overview<\/b><\/p>\n