{"id":62916,"date":"2026-04-09T22:02:47","date_gmt":"2026-04-09T20:02:47","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/experian-partners-with-taylor-rooks-to-empower-consumers-during-financial-literacy-month\/"},"modified":"2026-04-09T22:02:47","modified_gmt":"2026-04-09T20:02:47","slug":"experian-partners-with-taylor-rooks-to-empower-consumers-during-financial-literacy-month","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/experian-partners-with-taylor-rooks-to-empower-consumers-during-financial-literacy-month\/","title":{"rendered":"Experian\u00ae Partners with Taylor Rooks to Empower Consumers During Financial Literacy Month"},"content":{"rendered":"
\n

\nThe campaign will run throughout April and highlight approachable, real-life conversations about credit and money management<\/i><\/p>\n

COSTA MESA, Calif.–(BUSINESS WIRE)–Experian\u00ae is bringing fresh energy to Financial Literacy Month this April by teaming up with journalist and on-air personality Taylor Rooks for a new campaign that reconnects the brand to its core purpose: empowering people to understand and take control of their credit. Through the collaboration, Rooks will share her personal financial journey\u2014including how she manages her credit and overall financial health\u2014to help inspire and educate consumers looking to take greater control of their finances.<\/p>\n

<\/a>
<\/a><\/p>\n

\nAs a trusted leader in consumer financial products, Experian is committed to being on the side of consumers during Financial Literacy Month and throughout the year by providing free, practical, and easy-to-understand resources that help people improve their financial health.<\/p>\n

\nAs part of the partnership, Experian will donate $50,000 to the Taylor Rooks Foundation, which supports underserved communities by expanding access to education, health, and opportunity. Grounded in a mission to remove barriers tied to background, income, or zip code for Black and Brown individuals and families, the foundation helps ensure access to critical resources and support where gaps exist. This commitment aligns with Experian\u2019s mission to deliver Financial Power To All\u2122 and its belief that financial knowledge and opportunity should be accessible to everyone.<\/p>\n

\n\u201cPartnering with Experian felt natural because I\u2019ve always believed that financial knowledge is one of the most powerful tools a person can have,\u201d said Taylor Rooks. \u201cSharing my own financial story is a way to show people, especially young and diverse audiences, that managing credit and building financial confidence is possible with the right support.\u201d<\/p>\n

\nThe partnership reinforces Experian\u2019s commitment to being consumers\u2019 BFF, Big Financial Friend\u2122, by providing tools, education, and encouragement that help people make informed financial decisions. It also supports Experian\u2019s brand strategy of using sports, culture, and influential voices to reach and empower diverse communities.<\/p>\n

\n\u201cWe chose to partner with Taylor because she embodies authenticity and relatability, which is really beneficial when trying to engage consumers about an intimidating topic like finances,\u201d said Steve Hartmann, Vice President of Marketing at Experian Consumer Services. \u201cHer platform in sports and media allows us to connect with broader and more diverse audiences in meaningful ways as well. By speaking about her personal experiences, she helps bring our mission to life showing that Experian can be there for everyone at any stage along their financial journey.\u201d<\/p>\n

\nConsumers can follow the campaign by viewing the new videos across Experian\u2019s YouTube<\/a>, Instagram<\/a>, Facebook,<\/a> X<\/a> and TikTok<\/a> channels. This campaign will also run across paid activations on TikTok, Snapchat, Meta, YouTube and most streaming platforms. The first commercial can be viewed here<\/a>. In celebration of Financial Literacy Month, Rooks also launched a 30\u2011day series of daily financial tips designed to educate and inspire. Her voice, insight, and passion for empowering others make her an ideal partner to help bring this initiative to life across Experian\u2019s organic social platforms.<\/p>\n

\nTo learn more, visit www.experian.com<\/a> or download the app.<\/p>\n

\nAbout Experian<\/b><\/p>\n

\nExperian is a global data and technology company, powering opportunities for people and businesses around the world. We help redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market using our unique combination of data, analytics, and software. We also assist millions of people in realizing their financial goals and help them save time and money.<\/p>\n

\nWe operate across a range of markets, including financial services, healthcare, automotive, agrifinance, insurance, and many other industry segments.<\/p>\n

\nWe invest in talented people and advanced technologies to unlock the power of data and drive innovation. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland.<\/p>\n

\nLearn more at experianplc.com<\/a>.<\/p>\n

\nExperian and the Experian trademarks used herein are trademarks or registered trademarks of Experian. Other product or company names mentioned herein are the property of their respective owners.<\/i><\/p>\n

Contacts<\/b> <\/p>\n

\nSandra Bernardo
\n
949 529 7550
\n
Sandra.Bernardo@experian.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The campaign will run throughout April and highlight approachable, real-life conversations about credit and money management COSTA MESA, Calif.–(BUSINESS WIRE)–Experian\u00ae is bringing fresh energy to Financial Literacy Month this April by teaming up with journalist and on-air personality Taylor Rooks for a new campaign that reconnects the brand to its core purpose: empowering people to … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-62916","6":"format-standard","7":"category-industry"},"yoast_head":"\nExperian\u00ae Partners with Taylor Rooks to Empower Consumers During Financial Literacy Month - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/experian-partners-with-taylor-rooks-to-empower-consumers-during-financial-literacy-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experian\u00ae Partners with Taylor Rooks to Empower Consumers During Financial Literacy Month - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"The campaign will run throughout April and highlight approachable, real-life conversations about credit and money management COSTA MESA, Calif.–(BUSINESS WIRE)–Experian\u00ae is bringing fresh energy to Financial Literacy Month this April by teaming up with journalist and on-air personality Taylor Rooks for a new campaign that reconnects the brand to its core purpose: empowering people to ... 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