{"id":63033,"date":"2026-04-30T19:02:22","date_gmt":"2026-04-30T17:02:22","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/wicked-saints-launches-world-reborn-turning-narrative-gameplay-into-real-world-action\/"},"modified":"2026-04-30T19:02:22","modified_gmt":"2026-04-30T17:02:22","slug":"wicked-saints-launches-world-reborn-turning-narrative-gameplay-into-real-world-action","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/wicked-saints-launches-world-reborn-turning-narrative-gameplay-into-real-world-action\/","title":{"rendered":"Wicked Saints Launches World Reborn, Turning Narrative Gameplay into Real-World Action"},"content":{"rendered":"
\n

\nNew platform empowers Gen Z to meet the moment, with brands and creators driving impact beyond the game<\/b><\/p>\n

LAS VEGAS–(BUSINESS WIRE)–Wicked Saints Studios<\/a>, a Female and Black-led game studio backed by Riot Games<\/a>, announces the launch date of World Reborn<\/i><\/a>, the world\u2019s 1st adventure activism game. World Reborn<\/i> is an interactive story game with real-world quests. Players don\u2019t just play the hero; they become one, spreading kindness on and offline. On May 14, 2026, the full Saga 1 version will launch on iOS App Store and Google Play Store in partnership with Discord<\/a>, Crisis Text Line<\/a>, and Starlight Children\u2019s Foundation<\/a>.<\/p>\n

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<\/a><\/p>\n

\n\u201cWicked Saints was created to tackle rising hate, division, and escalating violence in the US and across the world,\u201d says Jessica Murrey, CEO and Co-Founder of Wicked Saints. \u201cWe’re using gameplay to train young heroes to attack the problem, not each other\u2013so they can heal the world, together.\u201d<\/p>\n

\nPrior to founding Wicked Saints, Murrey trained young activists and movement leaders all over the world, while her co-founder, Alicia Clifton, conducted groundbreaking research into the cognitive roots of behavior. They teamed up with Daphne Larose-Molapo, a former Technical Lead for Pok\u00e9mon GO,<\/i> along with the best talent in gaming and entertainment.<\/p>\n

\nTogether, Wicked Saints employs the same game mechanics that build mastery and power in game worlds to activate Gen Z in the real world. <\/i>Backed by behavioral science, positive psychology, and designed to boost your self-belief, Wicked Saints’ flagship World Reborn<\/i> will prove that you\u2019re already strong<\/b>.<\/p>\n

\nWorld Reborn<\/i> is a real-world activation platform wrapped in the immersive experience of a story game. It blends fantasy narrative gameplay with real-life changemakers to deliver bite-sized actions to help Gen Z improve their wellbeing, relationships, and world. Players can receive in-game currency and real-world rewards from brand partners for making real-world change.<\/p>\n

\n\u201cAt Discord, we know how important empathy and active listening are to building meaningful connections online,\u201d said Patricia Noel, Global Lead of Mental Health & Wellbeing at Discord. \u201cWe\u2019re proud to partner with Wicked Saints Studios on the upcoming launch of World Reborn<\/i>, including a new experience centered on these skills, and helping players build and practice them in a fun, interactive way.\u201d<\/p>\n

\nA limited-content pilot was released last spring for 8 weeks on iOS. The pilot demonstrated that World Reborn<\/i> can activate players for good, with 97% of players saying the real-world quests <\/b>\u201c<\/b>made them feel good.\u201d<\/b> World Reborn <\/i>also activated its players for brand partners, with an average 31% click-through rate for pilot partners e.l.f. Beauty and Discord. With over 22K installs, the pilot scored 4.8 stars in the App store.<\/p>\n

\nDuring the pilot period, World Reborn <\/i>activated over 8,000 players to write custom notes to hospitalized children<\/b>, delivered by pilot partner Starlight Children’s Foundation.<\/p>\n

\n\u201cHospitalization can be a very scary and lonely experience for children. These uplifting messages deliver happiness and light in stressful situations,\u201d said Adam Garone, CEO of Starlight Children\u2019s Foundation. \u201cWe\u2019re honored to partner on this initiative and look forward to spreading more joy through this gaming experience.\u201d<\/p>\n

\nThe full launch coming May 14 will be released on iOS and Android in the US, UK, and Canada. The full version of the game includes a complete Saga 1 with 13 episodes dropping weekly along with additional new content and features, including new gameplay, a diverse avatar system, and a new IRL quest sponsored by Discord.<\/p>\n

\nWorld Reborn<\/i> also partners with creators as trainers who provide tips, backed by research and their own stories, to improve players\u2019 lives and world. Current creator partners include WNBA champion Aerial Powers, LOVB professional volleyball player Kimberly Drewniok, Founder and CEO of Black Girl Gamers Jay-Ann Lopez, and Twitch streamer Natalie (TheMayhemMermaid).<\/p>\n

\nFrom intergenerational quests to campaigns that combat bullying and support youth empowerment, Wicked Saints Studios crafts experiences designed to leave a measurable impact on players, families, and communities.<\/p>\n

\nAbout Wicked Saints<\/b><\/p>\n

\nWicked Saints is the Black female-led video game studio that employs behavioral technology to empower Gen Z to build real-life skills. First to emerge from Niantic\u2019s (makers of Pok\u00e9mon GO) BDI incubator, Wicked Saints\u2019 flagship game, World Reborn<\/a>, blends the \u201creal\u201d and \u201cdigital\u201d worlds, so players\u2019 mastery of in-game skills can be used to create real change in their lives and communities. With experience inside and outside of gaming, the Wicked Saints team is world-class in their fields; grassroots campaign building and behavioral science expertise complement Emmy award-winning writing with gaming design and artistry from legacies like Entergalactic, Love Death + Robots, Pok\u00e9mon Go, Spider-Man: Into the Spider-Verse, Marvel, Square Enix, Zynga, EA, and more. Wicked Saints has already captured the attention of high-profile investors such as Reid Hoffman, Riot Games, 1Up, Precursor, Bronze, and OVF.<\/p>\n

\nAbout Discord<\/b><\/p>\n

\nDiscord<\/a> is the communications platform that enables you to build meaningful connections around the joy of playing games through voice, video and text features. As a communications platform purposely built for people who play multiplayer games, Discord has a highly engaged community of +200 million monthly active users. Headquartered in San Francisco, Discord is free to download at Discord.com with an optional subscription offering called Nitro that offers enhanced streaming and customization features.<\/p>\n

\nAbout Crisis Text Line<\/b><\/p>\n

\nCrisis Text Line<\/a> is a global mental health organization dedicated to supporting people in their most difficult moments. The nonprofit focuses on crisis intervention and prevention, providing free, 24\/7, confidential mental health support in English and Spanish through a text-based platform that meets people where they are. We pair human connection with scalable technology, research, and partnerships to strengthen mental health systems and drive lasting change. Since its launch in 2013, Crisis Text Line has supported over 12 million conversations in the United States and more than 17 million globally together with its affiliates in Canada, the UK and Ireland. Simply text HELLO to 741741 to reach a live volunteer Crisis Counselor. Additional information is available at www.crisistextline.org<\/a>.<\/p>\n

\nAbout Starlight Children\u2019s Foundation<\/b><\/p>\n

\nHospital stays can be lonely, stressful, and scary. That\u2019s why Starlight exists. Founded in 1982, Starlight Children\u2019s Foundation is a 501(c)3 organization that aims to deliver happiness to seriously ill children and their families through vital programs that impact millions of kids annually. Donor-funded and offered free of charge to hospitals and families, Starlight programs unleash the power of play, empowering kids with a renewed sense of optimism, resilience, and courage. Starlight is a top-rated charity committed to the equitable allocation of programs to its nationwide hospital network. Learn more at starlight.org and follow Starlight on social media @starlightchildrensfoundation.<\/p>\n

Contacts<\/b> <\/p>\n

\nJessica Murrey Jess@wickedsaints.studio<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New platform empowers Gen Z to meet the moment, with brands and creators driving impact beyond the game LAS VEGAS–(BUSINESS WIRE)–Wicked Saints Studios, a Female and Black-led game studio backed by Riot Games, announces the launch date of World Reborn, the world\u2019s 1st adventure activism game. World Reborn is an interactive story game with real-world … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-63033","6":"format-standard","7":"category-industry"},"yoast_head":"\nWicked Saints Launches World Reborn, Turning Narrative Gameplay into Real-World Action - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/wicked-saints-launches-world-reborn-turning-narrative-gameplay-into-real-world-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wicked Saints Launches World Reborn, Turning Narrative Gameplay into Real-World Action - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"New platform empowers Gen Z to meet the moment, with brands and creators driving impact beyond the game LAS VEGAS–(BUSINESS WIRE)–Wicked Saints Studios, a Female and Black-led game studio backed by Riot Games, announces the launch date of World Reborn, the world\u2019s 1st adventure activism game. 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