{"id":63051,"date":"2026-05-04T13:02:26","date_gmt":"2026-05-04T11:02:26","guid":{"rendered":"https:\/\/pharma-trend.com\/en\/bristol-myers-squibb-launches-wont-lose-media-campaign-ahead-of-fifa-world-cup-2026\/"},"modified":"2026-05-04T13:02:26","modified_gmt":"2026-05-04T11:02:26","slug":"bristol-myers-squibb-launches-wont-lose-media-campaign-ahead-of-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/pharma-trend.com\/en\/bristol-myers-squibb-launches-wont-lose-media-campaign-ahead-of-fifa-world-cup-2026\/","title":{"rendered":"Bristol Myers Squibb Launches \u201cWon’t Lose\u201d Media Campaign Ahead of FIFA World Cup 2026\u2122"},"content":{"rendered":"
\n

\nCampaign Highlights BMS\u2019 Relentless Drive to Advance Breakthroughs for Patients<\/i><\/p>\n

PRINCETON, N.J.–(BUSINESS WIRE)–$BMY<\/a>—Bristol Myers Squibb<\/a> (NYSE: BMY) today announced the launch of \u201cWon\u2019t Lose,\u201d a new campaign debuting ahead of the FIFA World Cup 2026\u2122. Leveraging a major cultural and global moment, the \u201cWon\u2019t Lose\u201d campaign showcases the relentless mindset that drives Bristol Myers Squibb\u2019s work every day, pushing bold science forward for patients who cannot wait. The \u201cWon\u2019t Lose\u201d mantra embodies the fight, fire and focus that defines BMS, relentlessly advancing breakthrough medicines for patients. The campaign is a pledge to give everything for the patients who depend on BMS and its medicines, and to demonstrate the urgency and purpose behind its mission.<\/p>\n

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\nThe \u201cWon’t Lose\u201d campaign assets, which feature narration from Ali Krieger, two-time FIFA Women\u2019s World Cup Champion, will be integrated nationally across connected TV (CTV), programmatic display, audio (streaming \/ digital audio), video and social media.<\/p>\n

\n\u201cThe \u2018Won\u2019t Lose\u2019 campaign reflects who we are at Bristol Myers Squibb, driven by purpose and a commitment to deliver for patients,\u201d said Wendy Short Bartie,<\/b> Executive Vice President of Corporate Affairs, Bristol Myers Squibb.<\/b> \u201cScientific progress is rarely linear, but what defines us is the resilience and resolve to keep pushing forward. \u2018Won\u2019t Lose\u2019 isn\u2019t about declaring victory, rather it\u2019s about our belief that giving up is never an option. This campaign is about that commitment, and the patients and families who are counting on BMS\u2019 next breakthrough.\u201d<\/p>\n

\nTo view the Won\u2019t Lose campaign and video visit www.BMSWontLose.com<\/a>.<\/p>\n

\nFull “Won\u2019t Lose\u201d campaign video transcript:
\n
Science, like soccer, is a game of inches.
\n
<\/i>Many shots miss, but the ones that land, change everything.
\n
<\/i>Trial after trial. We fall. We rise. We go again.
\n
<\/i>When the stakes are this real, victory must belong to patients.
\n
<\/i>That\u2019s why Bristol Myers Squibb Won\u2019t Lose.<\/i><\/p>\n

\nAbout Bristol Myers Squibb: Transforming Patients’ Lives Through Science<\/span><\/b><\/p>\n

\nAt Bristol Myers Squibb, our mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. We are pursuing bold science to define what’s possible for the future of medicine and the patients we serve. For more information, visit us at BMS.com<\/a> and follow us on LinkedIn<\/a>, X<\/a>, YouTube<\/a>, Facebook<\/a> and Instagram<\/a>.<\/p>\n

\ncorporatefinancial-news<\/p>\n

Contacts<\/b> <\/p>\n

\nFor more information:<\/b>
Media Relations: <\/b>media@bms.com<\/a>
Investor Relations: investor.relations@bms.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Campaign Highlights BMS\u2019 Relentless Drive to Advance Breakthroughs for Patients PRINCETON, N.J.–(BUSINESS WIRE)–$BMY—Bristol Myers Squibb (NYSE: BMY) today announced the launch of \u201cWon\u2019t Lose,\u201d a new campaign debuting ahead of the FIFA World Cup 2026\u2122. Leveraging a major cultural and global moment, the \u201cWon\u2019t Lose\u201d campaign showcases the relentless mindset that drives Bristol Myers Squibb\u2019s … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-business","4":"post-63051","6":"format-standard","7":"category-industry"},"yoast_head":"\nBristol Myers Squibb Launches \u201cWon't Lose\u201d Media Campaign Ahead of FIFA World Cup 2026\u2122 - Pharma Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-trend.com\/en\/bristol-myers-squibb-launches-wont-lose-media-campaign-ahead-of-fifa-world-cup-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bristol Myers Squibb Launches \u201cWon't Lose\u201d Media Campaign Ahead of FIFA World Cup 2026\u2122 - Pharma Trend\" \/>\n<meta property=\"og:description\" content=\"Campaign Highlights BMS\u2019 Relentless Drive to Advance Breakthroughs for Patients PRINCETON, N.J.–(BUSINESS WIRE)–$BMY—Bristol Myers Squibb (NYSE: BMY) today announced the launch of \u201cWon\u2019t Lose,\u201d a new campaign debuting ahead of the FIFA World Cup 2026\u2122. 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