NationsBenefits Selected by Sam’s Club to Lead National Expansion of Modern Hearing Centers

Collaboration Expands Access to Premium, Affordable Hearing Care for Members Nationwide

PLANTATION, Fla.–(BUSINESS WIRE)–#NationsBenefitsNationsBenefits®, the leading healthcare fintech and outcomes platform, today announces its selection by Sam’s Club to manage all Sam’s Club hearing centers across the U.S. This collaboration integrates world-class technology and clinical expertise from NationsHearing® directly into the club to deliver advanced hearing care and outcomes-focused wellness care. These services are designed to improve overall well-being through a modern, member-centric experience across Sam’s Club locations nationwide.

The collaboration comes during a time of significant need in hearing health. Over 1.5 billion people globally live with some degree of hearing loss and in the U.S. alone, hearing impairment remains a critical concern with the 2024 Lancet Commission identifying untreated hearing loss as the single largest modifiable risk factor for dementia. By integrating the NationsHearing® program into the Sam’s Club ecosystem, the two organizations are removing traditional barriers to care by offering a leading selection of premium brand-name prescription and Over-the-Counter (OTC) hearing aids from world-class manufacturers with value-driven, accessible, and cost-effective pricing.


“As a physician, I have dedicated my career to understanding how targeted wellness interventions can fundamentally change a person’s health trajectory,” said Glenn Parker, M.D. Founder and CEO of NationsBenefits. “Hearing health is not an isolated issue, but a gateway to overall vitality. By bringing modern and professional-grade care into the familiar environment of Sam’s Club, we are making it easier for individuals to take proactive steps toward better hearing, which we know is essential for cognitive health and emotional well-being.”

A Seamless Member Journey

This collaboration introduces an integrated approach to hearing health that aligns with the convenience members expect from Sam’s Club. The journey is designed to be intuitive: patients can visit an on-site hearing center for expert consultations and diagnostic screenings during their regular shopping trips.

The experience is supported by a robust digital support system. Beyond the initial fitting, members can access professional care through advanced tele-audiology tools, allowing for remote adjustments and expert guidance via their smartphones. This hybrid model combines personalized, in-club service with digital flexibility and ensures that hearing care is consistent, accessible, and high-quality, whether a member is at home or in the aisles.

The Future of Integrated Health

Individuals interested in improving their hearing health can visit any participating Sam’s Club Hearing Center nationwide to schedule a consultation or explore the latest OTC options. This initiative stands as a testament to the future of community-based health, proving that life-improving medical resources can be as accessible as any other everyday essential.

About NationsBenefits®

NationsBenefits is the leading healthcare fintech, benefit, and outcomes company at the forefront of the convergence of commerce and care. By unifying supplemental benefits, financial technology, and clinical outcome solutions into a single, seamless ecosystem, NationsBenefits transforms how health plans and members engage with the healthcare journey. The company partners with Medicare, Medicaid, and Commercial health plans to provide innovative rewards and incentives, data analytics, and care-gap closure solutions to drive growth and improve population health. Through its proprietary fintech infrastructure and integrated platform, NationsBenefits transforms traditional benefit administration into a precision tool for outcome improvement and care program adherence. By leveraging opt-in health data to drive smarter choices and expand access to essential health solutions, NationsBenefits empowers members, optimizes their experience at every touchpoint, and is dedicated to improving quality of life by making healthy outcomes more accessible. To learn more, visit NationsBenefits.com.

Contacts

Media Contact:

Ashlee Piga

ashlee@noblestreammarketing.com