RIS Rx Introduces New Brand as GTN Revenue Protection Gains Momentum Across Pharmaceutical Industry
Brand refresh reflects growing industry focus on protecting patient affordability investments and improving visibility across the Gross-to-Net ecosystem IRVINE, Calif.–(BUSINESS WIRE)–#GTN—RIS Rx today announced a new brand identity and messaging platform reflecting its expanding role in addressing one of the pharmaceutical industry’s most persistent financial and operational challenges: Gross-to-Net (GTN) revenue leakage. The refreshed brand … [Read more…]
