Changing the Conversation Around Hearing Loss: Soundly Launches First-Ever Hearing Health Marketplace

Soundly aims to modernize and destigmatize the process of purchasing hearings aids by making it simple and transparent

LOS ANGELES–(BUSINESS WIRE)–Today, Soundly, the first-ever hearing health marketplace, launched an online platform to modernize the way consumers purchase hearing aids. The platform is designed to help consumers find products, compare prices and gain access to the most robust, consumer-friendly online database of audiologists.

About one in 10 people in the U.S. suffer from hearing loss and on average wait 10 years to purchase hearing aids, in part because of a long difficult research process, confusing pricing structure and the stigma around it. Soundly aims to radically change that by helping consumers find the help they need in using modern, consumer-friendly technology.

“At age 30, I got my first pair of hearing aids after becoming aware of my own hearing loss nearly two decades earlier,” said Blake Cadwell, CEO and Founder of Soundly. “After the pandemic and widespread mask wearing took away my ability to read lips, I was forced to take my hearing loss seriously. What I found when I began my research was a jumble of information that was confusing and intimidating to navigate. My goal with Soundly is to give those with hearing loss a one-stop online experience with clear and simple pricing and access to the most robust, consumer-friendly network of licensed audiologists. When I searched for hearing aids I had more than a dozen tabs open. Soundly brings that experience together into one, easy-to-use site experience.”

Soundly brings light to a nationwide issue and offers a unique customer experience that dramatically changes how people access hearing healthcare. As a first-of-its kind company, Soundly hopes to be part of a solution to get individuals easier access to care and break down the stigma associated with hearing support.

Soundly is the only place where consumers can compare and shop for over-the-counter and prescription hearing aids side-by-side. Customers report that Soundly’s pre-negotiated rates on prescription products lead to 20%-40% savings compared to retail prices, making it the easiest and fastest way to shop and save.

“Soundly is providing a digital experience that caters to the modern hearing healthcare consumer,” said Dr. Ben Thompson, audiologist and founder of Treble Health. “Independent reviews of hearing aids have historically been difficult for consumers to find and Soundly is helping to change that. This kind of transparent and audiology-backed marketplace will be even more important as new products from the Over-the-Counter Hearing Aid Act become available in late 2022.”

This innovation is especially important now as millennials and Gen Z are more exposed to dangerous sound levels than any other generation before. One in five teens today will experience some form of hearing loss — a rate about 30 percent higher than it was 20 years ago. By 2050 it is estimated 700 million people will have disabling hearing loss (one in 10). It is especially crucial now as Congress aims to pass legislation to make over-the-counter hearing aids more accessible.

While Soundly services all, the UX is designed with millennials and Gen-Z in mind, featuring fresh, colorful branding, and an easy-to-navigate direct-to-consumer customer journey.

About Soundly

Soundly is the first-ever hearing healthcare marketplace that helps consumers find products, compare prices and connect to care with the most robust consumer-friendly database of licensed audiologists. Making finding the right hearing aids (both prescription and OTC) simple, transparent and destigmatized.

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Brittany Walsh