Pfizer is ranked 10th in the interdisciplinary ranking “Best Pharmaceutical Companies in Germany” 2020 in the category “Research-based, world-leading pharmaceutical companies in terms of sales”. In Pharma Trend, Pfizer received its last award for innovation in 2019 with Xeljanz® (colitis ulcerosa), which was honored by gastroenterologists in the Rx category with the “Most Innovative Product” award.
It all started with Karl Pfizer
Pfizer is the world’s second largest pharmaceutical company with sales of USD 51.8 billion in 2019 – after Roche, followed by Novartis. Founded in 1849 by two Germans in New York, the company now employs around 97,000 people worldwide. In Germany, 2,500 employees work at the company’s headquarters in Berlin, the sales department for Germany in Karlsruhe and the globally important production site in Freiburg (which covers 90% of its energy requirements from renewable sources).
Pfizer’s research and therapeutic areas include internal medicine, oncology, neurology, infectiology and immunology, as well as vaccines and rare diseases. Important sales drivers (2019) are Ibrance® (breast cancer), Eliquis® (stroke, thrombosis), Xeljanz® (rheumatism, psoriasis, colitis) and Vyndaqel® (amyloidosis). Pfizer’s generic division, Upjohn, merged with Mylan in 2019.
Research and development expenditure for the entire Group in 2019 amounted to USD 8.65 billion, or 16.7% of sales. Phase III trials are underway, including JAK inhibitors for severe atopic dermatitis, alopecia areata and ankylosing spondylitis, eight anticancer drugs, four orphan drugs and six vaccines. One of these is the mRNA vaccine against Sars-CoV2, which has been developed in collaboration with the German company Biontech, Mainz, since March 2020.
Pfizer developed initiatives for sustainability (“Green Journey”) in research and production. The Pfizer Foundation supports health-related projects worldwide.
Xeljanz®: The most innovative product for gastroenterologists
In the Pharma Trend, Pfizer has long been one of the most sustainable and innovative pharmaceutical companies in Germany among gastroenterologists, neurologists, oncologists, pediatricians and urologists. The last time the research-based company received the Xeljanz® award for “Most innovative product” was in 2019. Decisive factors for gastroenterologists to give the award were the innovative mode of action or novelty on the market (55%), improved efficacy (36%) and form of application (27%) as well as simplified dosage (18%).
Multiple awards for Pfizer for innovation and sustainability
Pfizer has been awarded the “Golden Tablet” award for innovation and sustainability four times since the launch of the Pharma Trend benchmark study in 2000. For the first time, Pfizer received the “Most Innovative Product” award in 2000 for Viagra®, 2003 for Zeldox®, 2007 for Sutent® and 2010 for Prevenar 13®. In 2015, Eliquis® and 2019 Xeljanz® followed.
Awards for innovation and sustainability since 2000:
- The Golden Tablet (2007, 2005 – 2003)
- Viagra® (2002 – 2000)
- Zeldox® (2003)
- Sutent® (2007)
- Prevenar 13® (2010)
- Eliquis® (2015)
- Xeljanz® (2019)
About the award ceremony
Pharma Trend - Market research on innovation and sustainability